In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along...
In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email...
In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find...
In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and...
In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when...
In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle....
In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They...
In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing...
In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media...
In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn’s new video performance...