Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can...

If you’re ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where...

Most people don’t love their jobs—and that’s not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why...

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you’d expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed...

If your email performance is slipping even though you’re using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain...

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you’re probably underusing. They break down why waitlists aren’t just for trendy DTC...

Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn’t hold...

If you want to watch this YouTube failure unfold give me a ‘subscribe’ RIGHT HERE! https://www.youtube.com/@schwedelson/shorts appreciate you! J ㅤ Best Moments: (00:34) The real reason it’s powerful to admit...

Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she’s got strong words: “followers are dead.” But don’t panic—this episode is packed with real...

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how...