Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. His podcast “Do This, Not That!: For Marketers” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in in the entire country.
Jay gained much of this expertise as the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.
Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company with a portfolio which includes three organizations: 1) Outcome Media, the leading demand generation agency for many of largest brands in the world, 2) Subjectline.com, and 3) GURU Events, which puts on the GURU conference, the world’s largest email marketing event, as well as other major marketing events which attract more than 30,000 attendees annually.
Jay is a recipient of the MCNY Silver Apple, the most prestigious marketing award. His companies execute over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was recently inducted into the Hall of Fame at his alma mater, University of Florida College of Journalism and Communications, in recognition of career excellence.
In addition to his corporate roles, Jay plays a significant part in sharing thought leadership throughout the industry. He is a seasoned speaker having keynoted and presented for more than 50 organizations across industries on how to implement impactful email marketing that matters. He is known for using his straightforward and energetic style to present actionable, data-driven best practices.
Jay has previously spoken at as a wide variety of organizations across multiple industries including INBOUND, Harvard Business School, MarketingProfs, ASAE, ANA, and the American Marketing Association.