Most marketers treat automation like a “set it and forget it” task, but that is exactly how you end up with low engagement and ignored emails. Jay Schwedelson connects with...

Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson...

Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles...

Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with...

Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today’s quick-hit tactic from Jay Schwedelson, and it can lift conversions...

Live from IMEX in Las Vegas, the usual “make it more experiential” advice gets flipped on its head. With Jay Schwedelson joined by Ken Holsinger of Freeman and Carina Bauer...

AI rumors are getting weirdly specific this week, and the ripple effects are already showing up in places you probably are not watching closely enough. Along the way, Jay Schwedelson...

That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he’s somehow more anxious...

Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why...

Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift...