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Do This, Not That! For Marketers Only!

Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why...
Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift...
Anyone who says marketing is about “big ideas” has never tried to book a demo in late January when everyone feels behind and allergic to time commitments. Jay Schwedelson and...
Some days you wake up feeling like everyone else has it figured out and you’re the only one barely holding it together. In this honest solo riff, Jay Schwedelson shares...
Social media caps for teens, AI-written subject lines, and the fact that people now search TikTok like Google all collide in this week’s chaos as Jay Schwedelson riffs on what...
New year, same avalanche of bad marketing advice, and Jay Schwedelson and Daniel Murray are calling it out in the most cathartic way possible. From the myth that you need...
Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller...
New Year, new gym guilt, and somehow that turns into a surprisingly useful marketing trick: people do what you literally tell them to do. Alongside Jay Schwedelson and Daniel Murray,...
A fake holiday hijacks a doctor’s office phone greeting, and somehow that spirals into a super practical marketing hack: using Jay Schwedelson’s favorite ChatGPT trick to predict which subject line...
January marketing has a weird hangover, and it messes with way more than your motivation. Jay Schwedelson and Daniel Murray get very specific about what to do in those first...