Instagram just changed the game by making posts searchable on Google—and Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down...

Jay Schwedelson finally found someone who might just have the answer to his time struggles: Rebecca Shaddix. She’s not only a Forbes contributor and the force behind UCLA’s Women in...

Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer....

Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to...

How to Make Your Own Custom GPT (in under 10 minutes): Upgrade to ChatGPT Plus ($20/month). Go to chat.openai.com, click “Explore GPTs” on the left sidebar. Hit “Create” in the...

You might not think running marketing for over 130 wildly different restaurants sounds like fun, but Jay Schwedelson finds out that for Jennifer Bell, it’s exactly that. From Michelin-starred fine...

Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can...

If you’re ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where...

Most people don’t love their jobs—and that’s not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why...

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you’d expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed...