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ABOUT JAY

Speaker, author, and digital pioneer.

Jay Schwedelson has built and led businesses that have generated over $400 million in revenue—all by doing what most marketers are too afraid to try: breaking the so-called “best practices.”

He is the founder of SubjectLine.com, the world’s #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands.

He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, “Do This, Not That: For Marketers,” ranks as the #1 marketing podcast in the U.S., out of more than 55,000, according to Apple Podcasts.

A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame.

Named to Crain’s Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.

Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.

His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.

Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.

HIGHLIGHTS & ACCOLADES

University of Florida Hall of Fame Inductee (UF College of Journalism & Communications)
The University of Florida College of Journalism and Communications (UFCJC) College’s Hall of Fame: This honor was created in 1970 to recognize alumni who have excelled in their careers and has been awarded to only 169 alumni out of some 35,000 graduates.

MCNY Silver Apple
The most prestigious direct-marketing award

Crain’s Top 100 Industry Leaders
10 Consecutive Years

Ranked #1 Speaker at 20+ Industry Conferences

NOTABLE SPEAKING ENGAGEMENTS

INBOUND – Recurring speaker

MarketingProfs – Master Class Instructor

HCIC – Keynote speaker

GURU Conference – Keynote speaker

Harvard Business School – Guest lecturer

Email Evolution Conference – Keynote speaker

BOOK JAY TO SPEAK AT YOUR NEXT EVENT

Tell Me More!

“Literally one of the best presentations I’ve ever attended - I learned a lot AND laughed! Thank you!”
American Marketing Association attendee

“Over a fast-paced hour, Jay provided relevant and current data and tips for marketing through masterful storytelling. He knows his topic well and delivers his message with an easy and self-effacing style. Audience members walked away smiling and armed with dozens of practical tips and tactics for improving their email marketing performance. It was ‘just what the doctor ordered’ for this healthcare marketing conference.”
Kathy Divis, President, Greystone.Net, and Program Chair, 26th Annual Healthcare Internet Conference

“This was the most engaging conference session I've ever attended! I laughed, took pages of notes and left feeling like I had impactful tactics to integrate into our email marketing strategy. Props Jay.”
INBOUND session participant

“Speaker is absolutely incredible. So engaging and entertaining, I could listen all day! THANK YOU FOR HAVING HIM!””
INBOUND session participant

“Jay's knowledge and wisdom on email marketing far surpasses that of anyone in the industry. He took the time to share his expertise during a virtual session to hospitality professionals, and the reviews were TREMENDOUS. What was particularly valuable is the data he uses on tracking metrics like open rates and subject lines. Not only is he thoroughly entertaining, you leave his presentations with a notebook filled with ideas, tips and tricks to implement on your next email campaign.”
Melissa Hansen, Private Club Membership

“I vote for Jay Schwedelson as guest of the year! He was smart, funny, and professional all wrapped into one giant package. Our listeners enjoyed his topic knowledge as well as his gift to get his information across to our audience. Three cheers for Jay...hip hip hooray!!”
Diana Hoskins, Social Media Coordinator, The Fitness Business Podcast

“Interviewing Jay at Vendasta's Conquer Local Connect event was undoubtedly a significant milestone in my career. Jay's profound knowledge and expertise left a lasting impression on our attendees, and they simply adored him. Moreover, I was impressed with how skillfully he customized his presentation to cater to the interests and needs of our audience, making the entire experience a breeze”
Vishal Teckchandani, Content Marketing Specialist, Vendasta

“Jay Schwedelson's keynote at the Sandler Summit was like a double shot of espresso after lunch! His hilarious take on the do's and don'ts of email marketing not only woke us up but also equipped us with killer subject line strategies that will get buyers to open and read our messages. Choosing him for one of the closing keynotes was a no-brainer. His energy is infectious, and he always gets us laughing and learning. If you want to make sure your emails stand out in a crowded inbox, Jay’s your guy. If you want your audience to talk about your event for months, get Jay as your keynote speaker.”
Jay as Keynote Speaker, Sandler Summit

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