SPECIAL LIMITED SERIES: ===> You’re a FAILURE! Turn FAILURE into Success! AND sharing food with other people at restaurants? 🚽 <=== | BATHROOM Break #21 (COLLAB: The Marketing Millennials + Do This, Not That)

Welcome to a new special series called the Bathroom break.

That extra 10 minutes you either have to listen to marketing tips or use the bathroom.

Or both.

But I don't recommend both.

But that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the Marketing Millennials, and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

Welcome back to another episode of the Bathroom Break.

I got Jay Schwendelson here, the king of Boca, Best hair and marketing.

And I know he hates when I say best hair in marketing.

I do.

You should see the DMs he gets about his hair.

Like, people ask about his hair products and stuff.

So.

So I don't.

You're an actual idiot.

You're an idiot.

It's official.

You're an idiot.

Just for the record, and I'm Daniel.

I'm just.

I'm just here to talk about Jay's hair.

We're gonna.

We today are gonna talk about something we're really good at, which is failing at stuff.

So, Jay, you want to bring in one of your biggest failures you've had in the last, let's say, couple years?

Yeah.

I think failure is so valuable, and people sometimes get scared of failure.

But to me, I live life by a very simple thing, which is that regret is worse than failure.

So I'd rather try a million things, have them all fail, than say, oh, I should have tried that.

I didn't try that.

And so one of the things that we tried in my media company, Guru Media Hub, is we thought we should have an awards program.

And we had this great idea that we were going to make awards and all these different marketing categories like Best Email Newsletter and Best Landing page and best all this other stuff.

And we launched Guru Awards.

We rolled it out and we committed all this money to doing it, and it was nonsense.

The only people who cared were the people that won.

Nobody else cared about the other people winning the awards.

And it was just.

It was bad.

It was just not cool.

But coming out of that, though, we were able to see what people were interested in, you know, what.

What type of media products, what type of things people were interested in.

And it opened our eyes to doing all sorts of other stuff.

And that is what I found in every situation, when you fail, you don't Just like, all right, I failed, and now I disappear.

Opportunities present themselves that you never would have expected.

So I'm a big fan of failing.

I'm very good at it.

What about you, Daniel?

Have you.

Do you.

Have you failed with any of your endeavors?

Actually, I'll give a story that, like, led to the marketing Millennials.

But when I.

I always.

When I was in marketing ops, I always wanted to, like, get into social media, and I just didn't know how to.

So I would.

I created a food blog account.

It didn't do anything I created.

I try to do random things on TikTok.

Didn't do anything back in the day.

But what it led me to know is that I understand social media.

I just didn't understand.

There isn't, like, I had to talk about something that I'm actually an expert in, and expertise was, like, the key.

So I started on a channel five years ago for organic reach, LinkedIn, and that's what led to the marketing Millennials.

But it took me failing on Instagram, failing on TikTok, failing on other platforms to even think about pivoting to a platform that I could talk about something that I'm passionately good at, which is marketing.

So there's so many things that happen leading up to the market Millennials, that it wasn't just, like, one day.

I just decided to be good at social media, and it happened.

There was so many different things I was doing leading up to that point.

Yeah.

And I think that's really, really important is that you have to be able to pivot.

Right.

You cannot stand on principle with your business or your marketing strategy.

Right.

And the other big thing that I wish I knew earlier on in my life was that this idea of failing fast.

Right.

You have to be able to see whatever it is that you're starting out doing, whether it's a marketing program or a new business idea or a new service.

And you have to be able to see, okay, we've started this thing, and there is.

There is no there there.

Like, this thing is not going to get exponentially better.

And I always have this rule of, like, 100% that I operate with, which is whatever I'm doing.

Okay, let's say it's a marketing campaign.

If the performance of that marketing campaign performance went up by 100%, or if I have a product that I'm trying to sell and I sold 100% more, or whatever it is, if it goes up by 100%, is that good enough?

And then if it's not good enough.

If the click through rate doubling isn't good enough, selling double the amount of products isn't good enough, whatever it is, then the odds of me actually being able to double what I'm doing is very, very hard to get there.

And if 100% increase is not good enough, then it's bad and I move on as fast as humanly possible.

I think failing fast is really important.

What do you think?

No, I think, I think that's, that's why I think I love social media so much, is that it's a bunch of micro tests of ideas and it's a way to fail fast in an in a pretty easy environment where the market is telling you this idea is bad and this idea is good by how much engagement likes comments you're getting.

So I think that I always use social media as a testing ground for good and bad ideas before I even go to the next stage.

For content, for example, this is more of a content idea.

But you can fail.

You can fail with an idea because it's with was put together wrong, the formatting was wrong, but it allows you to fail in an environment where, okay, it flopped.

Let's go to the next idea.

But the one thing that I've learned that marketers need to do from these failures and a mistake I made earlier in my career with this is you have to have postmortems and say like why did this happen?

And then you have to document the key takeaways and share those takeaways with the whole team.

Because if you don't share with the whole team, they could be making the same mistake.

Especially in a bigger market, they could be making the same mistake as you did and wasting so much of the marketing time because you didn't share the mistakes you made with your team.

So document documentation of mistakes and takeaways is so key.

And also the communication of these mistakes in your team is so crucial.

You might think it's not a big idea to share it, but it could stop so many people in your organization from making the same mistake as you did.

And the learnings also can help accelerate some ideas that they have in the future as well.

I'm curious then about the sharing and this might be a little off topic, but you said something on a previous episode that stuck with me that you I don't know if it's a Google Doc or Slack or what you all do, but let's say you share a piece of content somewhere and people write like really positive feedback, maybe on a podcast episode or a piece of social content, and then you'll put into the slack, oh, here's a positive comment, whatever, and you have like a whole documentation of positive feedback or something like that.

I mean, that's really.

I think that sticks with me because I need to do a better job of kind of like this organized sharing of stuff with your team.

Besides for just basic metrics.

Is that something that you do across the board where you're organizing all sorts of different things with your team?

One with the.

The sharing thing we do is we have like an emoji that zaps it into a.

A file that keeps all the testimonials we have.

So you put one emoji on the.

You can't use the whole org, can't use this emoji with this emoji only zaps testimonials to where you want to.

To go to.

To keep a repository of this.

And it also helps for now, like, the.

The marketing team can, like, put it on websites that we use or landing pages and stuff like that.

So that's one thing we do.

I mean, there's also channels for, like, marketing meme inspiration.

Like, marketing inspiration.

We have channels for that.

So people can share new ideas openly and share what cool, other cool people are doing.

So I think that is crucial of, like, creating spaces in your organization to share what thing people are doing.

And it's the same thing you could do with, like, key takeaways.

It just.

You need to.

I think having places where you can document stuff and share it across the world that everybody could see in that in your marketing team is so crucial.

I love that idea.

I need to incorporate that more.

All right, so before we wrap up, let's talk about sharing.

When you go out to dinner and somebody's there, like a new couple you go out to dinner with and they go, hey, you want to do sharesies for dinner?

Like, we all order and share with each other.

Or are you on board with sharesies with other people at dinner?

Or are you like, screw that, I want to ride solo on whatever I'm ordering.

That's actually a really great question.

And we run into this.

We run into this problem a lot.

But I'm actually.

I think family style is fun because you get to try a bunch of things.

It only depends if, like, the other couple, like, want to share.

So, like, we'll ask like, hey, but.

But it also has to be at a restaurant that is, like, known for that.

Otherwise it's kind of weird to be like, share.

But me and Ari share, like always when we go to dinner, we're like, we'll get two things we both want to share.

Ari and her family always are like, let's share everything.

But my brother is, like, anti, like, sharing things.

There's a lot of people.

No, not my brother, but one of my.

One of my family members is very anti sharing things.

But I think.

I think shares these is fun.

And only if the couple's like, you're.

You're meat eaters and they're vegans.

It's like, right?

I like, shares these with appetizers, but I think everyone should ride solo on their entrees.

That's my vibe.

I like that.

Like, what about, like, a Chinese restaurant?

No, that's.

You have to be shares.

He's on there.

But if you're, like, at a regular restaurant, it's not family style and, you know.

Yeah, like, I don't.

I don't like that.

Like, yeah, that's a little weird.

I also get annoyed when we.

You are at a restaurant like that and, like, people, like, trying to, like, like, list all three share, and then they take forever to figure out what they want.

Like, just.

Oh, that's annoying.

I decide on the moment what you want.

It's not that hard.

Like, just.

Yeah, yeah, it's ready.

Golf always.

You gotta do it.

Let's go.

Yeah.

Well, we've covered a lot of ground today.

I don't actually know what we talked about, but we did talk about it, so that's very important.

Daniel, anything so we could wrap up here?

No, just enjoy your next bathroom break.

See you then.

Later, Daniel.

Come on, man.

I gotta get back to work.

Get out of there.

All right, while he's still in there.

This is Jay.

Check out my podcast, do this, not that, for Marketers.

Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try.

Oh, here's Daniel.

He's finally out.

Back from my bathroom break.

This is Daniel.

Go follow the Marking Millennials podcast, but also tune into the series.

It's once a week.

The Bathroom Break.

We talk about marketing tips that we just spew out.

And it could be anything from email, subject line to any marketing tips in the world.

We'll talk about it.

Just give us a.

A shout on LinkedIn and tell us what you want to hear.

Peace out.

Later.