Ep. 168 – What’s Up THIS WEEK ==> DOWN‼️ Why Performance Will DROP Next Week! 📺 Emily in Paris??📺

Foreign.

Welcome to do this not that, the podcast for marketers. You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share tactics, quick wins and pitfalls to avoid. Also dig into life, pop culture and the chaos that is our everyday I'm Jay Schedelson. Let's do this. Not that.

We are back for what's up this Week from do this not that.

This is our short episode where we break down what is going on this week in business and life and marketing and then we still have our other short episode or Ask Us Anything later in the week and then our big tips episode at the end of the week. So what is going on this week? Well, it's really not even about this week. It's what's going to happen next week.

Now, I'll never talk politics or about the election on this show because who cares what I think? But next week is the Democratic National Convention and you might be saying who cares about that?

Well, the reason it matters is that overall email engagement suffered during the Republican National Convention. That happened like a month ago or so.

So World Data Research shared some data that I thought was really interesting that during the final two days of the Republican National Convent, consumer email open rates were down 7% and business to business email open rates were down 9% and that these emails had nothing to do with the election or politics or anything like that. The reason the numbers came down was that people get sick of social media.

They get sick going in their inbox because all they see is all this politics and all this stuff that's annoying. So people start to tune it out.

So if you haven't factored into your marketing that you might see lower performance next week, I think it's something that you should be looking at. So another thing that was super interesting was that Instagram changed how it's providing its engagement metrics.

So Syracuse University Professor Nick Cesaro shared this Instagram is getting rid of the Impressions metric and the Plays metric and replacing them with the View for all content types. That's reels, photos, carousels, stories. But the thing that's really interesting is that this isn't going to be a three second view that counts.

It's actually going to only be a one second view that counts. And then he went further and detailed what all the different platforms count as engagement.

So when you see somebody that has viewed a video of yours, maybe it's on LinkedIn, maybe it's on Facebook, maybe it's On Instagram, what does a view actually mean? What is behind that metric? Well, on Instagram, for all content a view is one second. Somebody has viewed it for one second.

On Twitter, all content, a view is based on somebody seeing it for one second. On Facebook, for non reels, it's 3 seconds. On LinkedIn for video content it is 3 seconds.

So if you see somebody viewing you see all these views on your LinkedIn post that you did and it's a video, it's three seconds. On YouTube, it's 30 seconds. We could all make an argument that really is 1 second or 3 second. Is that really engagement? Is that really a view?

That's why it's important for us to all understand and get a handle on what is it that really all means. Okay, so what else is going on this week that's interesting? Well, let's talk about some nonsense. You know, I always like to talk about nonsense.

Well, the two big things that are coming out this week in pop culture. Emily in Paris Season 4 premieres Thursday, August 15th on Netflix. I have watched all seasons of Emily in Paris.

Don't at me, don't judge me, I don't care. Great show. If you ever watched it, you should try it. And there's very much like a Sex and the City vibe on Emily in Paris if you haven't seen it.

And there's a really good reason for that. And that's because Darren Starr, the guy who created Sex in the City, is also the guy behind Emily in Paris.

So all you out there that have been waiting for Emily in Paris that's coming out this week. And by the way, little known fact, the character Gabriel on the show, you may not know this. He's the chef. He was actually a chef in real life. Wow.

You get some really important information on this podcast. The other thing coming out this week that I'm hyped for that I'm going to be watching is a show called Bad Monkey on Apple tv.

Bad Monkey is with Vince Vaughn. Vince Vaughn is awesome and he's going to be starring in this show and he plays us like police detective, all this stuff.

If you don't like Vince Vaughn, I don't know what's wrong with you. Let me tell you my you didn't ask. But let me tell you my favorite Vince Vaughn movies of all time. Old School. Phenomenal.

If you haven't seen Old School, you must go watch that now. Wedding Crashers. Everybody's seen Wedding Crash, one of the all time greatest movies. Dodgeball. Good movie. A little bit overrated in my opinion.

And then my favorite Vince Vaughn movie is Couples Retreat. That's a funny movie. So if you ever watch Couples Retreat. Anyway, did you know you're gonna get all this Vince Vaughn information today?

No, you didn't. And anyway, thanks for being here. Leave this thing a review. You're gonna ignore it when I say that, but I would appreciate it. That would be awesome.

And check out our Ask Us Anything later in the week and our big tips episode and hope you have a great week later. You did it.

You made it to the end. Nice. But the party's not over.

Subscribe to make sure you get the.

Latest episode each week for more actionable tips and a little chaos from today's top marketer. And hook us up with a five star review if this wasn't the worst podcast of all time.

Lastly, if you want access to the.

Best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart, and me, guruvents.

Com.

Check it out.