SPECIAL SERIES ==> ChatGPT Atlas Browser Tips! AI Must Knows! <== | BATHROOM Break #79 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray: Welcome to a new special series called The Bathroom Break, that extra 10 minutes, you either have to listen to marking tips or use the bathroom, or both, but I

Jay Schwedelson: don't recommend both, but that's your choice. This collab is gonna be super fun. We have. Daniel Murray from the Marketing Millennials and me, Jay Schon from the Do This Not That podcast@subjectline.com.

Jay Schwedelson: Each episode in the series, we are gonna go over quick tips about different marketing topics, and if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

Daniel Murray: We are back with another episode of Bathroom Break. I am here with the guru, the bestselling author. I can keep going with all the little asterisks of what he does.

Daniel Murray: Jay Schon. And I'm Daniel Murray, and I wanted to start us off because. One of the most important holidays is coming up, and that's Halloween, and I wanna know what you're go doing for Halloween, and um, I know you do so, so, so many crazy things for Halloween. So

Jay Schwedelson: you, you know, I'm, I'm turning into a grouch because I used to be like, I used to love it all and I buy the best candy and all, but I've, I really lost my faith in humanity because in the last, like year or two it happened is my neighborhood's one of these neighborhoods where there's a lot of trick or treating.

Jay Schwedelson: But then what will happen is there'll be a kid that comes by. They'll go to take some candy and then like 10 minutes later the kid will like move their mask or some crap and they'll pretend like they're a different kid. And I'll like, yo, I just saw you. You just took candy. I'm like, no, that wasn't me.

Jay Schwedelson: I'm like, no, it was you. And it's like. These kids that are just like trying to double dip and me calling them out, I'm like, I don't wanna call anybody out. So I think I need to give out like not good King. Like maybe I'll give out like toothbrushes and then they won't want to double dip. What do you, what do you think about that?

Daniel Murray: I think you should give out some skincare products and some, some stuff like that. Uh, I think. Those kids are pretty smart. I think that's a smart move for those kids. I, I saw this video of these, these two adults going out. This is crazy. Two adults going out with acting like they have a fake baby and like, and then get like say, look at dressed up and getting free candy That way, like adult people doing that hate I, that was increasing

Jay Schwedelson: though.

Jay Schwedelson: Like adults will be like, they'll have like a baby in a stroll and they'll pretend they're talking to the baby. Hey, you like nerds? I'm gonna get you nerds. Meanwhile, it's like a nine month old baby. Yeah. That baby's not eating nerds. Um, no, those parents are nerds. Um, alright. There's a weird transition.

Jay Schwedelson: Let's see. What we're gonna talk about today are the new hot thing, which are AI browsers that are out there. So. Everyone's been using Chrome forever. If you use Microsoft Edge, I don't know who you are. Uh, but now, um, there's basically two new browsers that come out from the different platforms.

Jay Schwedelson: Perplexity, which is the free tool, perplexity.ai. They have their browser called Comet, which is free, and you could download that today on Mac, on Windows, on whatever. And then chat t has rolled out. Their Atlas browser, which currently is only available for Mac users, but in the coming weeks it's gonna be available for Windows users.

Jay Schwedelson: And there's some things as it relates to marketing, that if you use either of these browsers, they function basically the same way. That is really cool that you could be doing. So Daniel, what's your hot take? Before we get into some tactics here on these browsers, what are you thinking?

Daniel Murray: One thing I am thinking about is.

Daniel Murray: How to reverse engineer search because the way we used to search is, is so much different now. So how as markers can we start creating content and things to reverse engineer how people are talking in prompts versus talking in best food here or stuff like that. So I think the one thing that I, I've been thinking a lot is how to create.

Daniel Murray: Answer ready com content, how to create content that will come up in, in summaries. And the best way is to look at where things are being sourced from reverse engineering the source from stuff. So that's what I've been trying to think about with these new. Browsers is how do I, how do I reverse engineer to the user or my, the, my audience of what they would be searching for in this and make sure my brand fits into those search queries.

Jay Schwedelson: So a couple things for Marcus to think about. Number one, if you're not a Mac user, you only use Windows, you should definitely download the comment browser. It's free. You go to perplexity.ai. It basically functions the same way as Atlas does for chatt, and the reason as a marker, you need to download it.

Jay Schwedelson: And then you wanna go to your own website. You wanna ask questions as if you are a prospect on your own website. You need to see, uh, that experience. But in general, some of the biggest things that you need to consider as a marketer, okay, is number one, is you need your site to be extremely. Scannable and fast.

Jay Schwedelson: So for example, if you have a lot of content buried in PDFs, the AI tools do not like PDFs. You could still have gated PDFs, but you want that content repeated, uh, in HTML on your sites big time. And then the other big thing. Is being able to do a competitive analysis, you can now use those browsers and say, okay, these are my seven competitors.

Jay Schwedelson: Can you open up tabs of these seven competitors? And it'll open up the different tabs of your seven competitors instantly. And then you can say, okay. Now on those different sites, can you tell me, uh, what all the different places where they're collecting email address information, uh, how else are they putting their pricing page information together?

Jay Schwedelson: What's their go-to market strategy? What industries are they saying they're serving? You could have it pop up in all these tabs and it's, it's pretty awesome.

Daniel Murray: I think another thing to think about is, I don't know if you're thinking about this, but with these browsers, a lot of 'em are Agent F forward and agents are doing the research for you, filling out forms, look booking trips, blah, blah, blah, and you should make your forms.

Daniel Murray: Things easy for agents to fill out, um, because they're, a lot of people are gonna use agents to do tasks for them. I could see eventually them saying, find me five. So softwares that are in this niche fill out a form for these. And if it's, if your form is hard to fill out, 'cause the agent can't fall it out, you're losing.

Daniel Murray: Potential demo requests, um, potential people falling out just because you didn't make it. Your website scannable easy to use and easy for the agent to use, so now you don't, you have to think about also making your website easy for agents to use, not only humans to use, which is a, a new, a, a whole different way of thinking about building websites these days.

Jay Schwedelson: Yeah. And the two tricks I'll tell everybody that they should really think about doing the first one is like, oh, I don't even have the browser downloaded. I don't have the time to do that, blah, blah, blah, blah. Just go to chat GPT and say, uh, regarding the new Atlas browser from chat GPT, what do I need to do on my site?

Jay Schwedelson: And you give your URL to make my site easier. To have the right answers show up when people are using the browser, and it will tell you exactly what you need to do on your site. The other big thing with these browsers is that the biggest thing they have is it's storing history. Meaning that, let's say you read four newsletters in your email.

Jay Schwedelson: You go to two industry websites all in like, you know, an hour span, you're on a Sunday, reading through all this stuff. You then can say back to it, and this may freak people out, it may not. You could just say back to it. Okay. Based on everything I just did in this last session, this last hour where I've been reading stuff, what are the 10 most important statistics, the 10 most important news stories, whatever it is that you want to do.

Jay Schwedelson: Can you capture that for me and can you give that to me right here? It really will take however you're browsing and then give you that information. Back. You could even do this on social media. You could go on LinkedIn and let's say 12 people liked one of your uh, posts on LinkedIn. If you go ahead and on your screen, you click to see the different people that liked your post, and you can have those people's names visible on screen, you could actually say to the AI browser, can you give me the LinkedIn profile links for those people that liked my post?

Jay Schwedelson: And you can instantly engage with them. So really start to think about. What you can do to tap into this kind of new era of browsers. You said this a little bit before, but I want to

Daniel Murray: like pose the question to you. Are we in an age where, I know this debate's been going on a long time, but. The gating content conversation.

Daniel Murray: How, how much, how less like, and less and less important is gating content. I know pe, the people have been using it for lead gen forever, but if AI is using your website, what you put online to help people searching, you're actually hurting yourself by hiding all this information. So AI can't find it. Um, so.

Daniel Murray: I just wanna get your thoughts on like what people should do.

Jay Schwedelson: Yeah. I think we're entering into a weird, a weird place on, I think number one, there's two different ways to think about gated content. There's their resources page, and then there's another way to do it. I think the resources page is gonna be a little bit of a relic from the past where there's downloadable content, the resources page.

Jay Schwedelson: I think the resources page on all of our sites going to have to be scannable content where everything is there. I think blogs are gonna make a comeback because of that, even more so. But I do think. Gated downloadable content is going to be really, really good, but it's gonna live within campaigns, meaning you'll send out an email if you want this, click here to get it, and it's gonna be very transactional.

Jay Schwedelson: Like basically the only way to get that gated content is from that email, or maybe it's on a page social post that you do. I don't believe that there's just gonna be this gated environment that's living on all of our sites moving forward because it's just not AI friendly. Um. You know, so I think it's gonna be a new world for us all to figure out how to drive demand.

Daniel Murray: Yeah, and I think another thing I was, I had is we talked about this, I talked about e little, but thinking about how to reduce the number of clicks on your website that someone has. Because if ai, you want AI to be able to. Scrape your content like this is important right now. So how can you get to answers, get to places by limiting the amount of clicks that AI has to do or a human has to do?

Daniel Murray: I think that would be something I would think about is like thinking how to make my website less clickable and more, um, scannable.

Jay Schwedelson: I love how like scraping was the most taboo thing ever in the, in the internet world, and now it's like, make everything scrapable.

Daniel Murray: You know, it's like, well, it was like streaming music a long time ago, and now, now streaming music is just a normal thing.

Daniel Murray: But I guess it was illegal back then, but, um, it's still, well,

Jay Schwedelson: I'll tell you what else should be illegal is giving out small pieces of candy on Halloween. Let me ask you a question. If somebody comes to your house, are you giving out full size candy bars or are you a loser and you're getting like these little pieces of Snickers that nobody wants?

Jay Schwedelson: What are you giving out? I am giving up full size, but

Daniel Murray: it, it's first come, first serve basis. So what does that mean? If you run out, then like you say, I, I'm not, I'm not you, you're telling me you're, you're, you're like, I wanna, I think the smart move to do is be known for that one candy bar and be like the that best.

Daniel Murray: So instead of buying different, like I think Reese's Peanut butter cups, like that's what I want all in my. Fuck. So dude, you can't give out anything. Peanut butter, dude. People have a allergies. Well then now you look, make me look bad,

Jay Schwedelson: but, uh, I know, I know, right? Uh, I'll tell you though, you do give good advice about one thing, and I've learned this the hard way.

Jay Schwedelson: I should have asked you first, you really do wanna give out one candy, potentially even one flavor. 'cause I used to have this big bucket. That had the best all, like a whole big variety. But then kids would dig through it and look for the thing that they wanted and it was anarchy. When you only got one, it moves.

Jay Schwedelson: It's it's way better. So it's very

Daniel Murray: good. Don't do the peanut. 'cause people up here and Ari's, my wife's mom's gonna be mad at me because she has. A peanut allergy and everywhere we go we have to like tell people. There you go. And I respect allergies, uh, but I am the person who was looking for the Reese's Peanut Butter Cup in your, so there are people who want that.

Daniel Murray: And uh, I could, I think when. I think from now on, I think this is a good place. I'm gonna have the nut allergy and non allergy cal and the state. This is nut allergy candy and not allergy. This isn't a teaching lesson for Daniel right now. Look, I'm, I just had a kid, so I, I am learning that. The, the out, the actual giving of candy.

Daniel Murray: Yeah. Um,

Jay Schwedelson: Jay's been doing this for a while, so Oh, I'm professional. I'm a professional. Yeah, I, I'm very impressed how seriously you're taking this conversation 'cause I am not, um, nor should anybody else listening, but you all are amazing for listening. Subscribe to the marketing millennials if you want more critical content like this or do this, not that.

Jay Schwedelson: If you want useless content and um, go to Marketing Land, what's the URL for your event, daniel@attendmarketingland.com. Attend marketing land.com. It's coming up. It's free, it's virtual. Daniel will be there. I'll be there. Be there. Be Square. See you the next one. Daniel. Come on man. I gotta get back to work.

Jay Schwedelson: Get out of there. Alright, while he's still in there, this is Jay. Check out my podcast. Do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing and I hope you give it a try. Oh, here's Daniel. He's finally out.

Daniel Murray: Back from my bathroom break. This is Daniel.

Daniel Murray: Go follow the Marking Millennials podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a, a shout on LinkedIn and tell us what you want to hear.

Daniel Murray: He's out later.