😂 SPECIAL==>Funniest, Sweating in a Waymo! ➕ Winning on Reddit 🚗 <== | BATHROOM Break #73 COLLAB: The Marketing Millennials + Do This, Not That

Jay Schwedelson: Alright, we are back for the bathroom break and this time we're not near a bathroom. We are in a Waymo. Daniel and I are alive in San Francisco right now. We happen to both be here and we said, screw it. Let's take a Waymo and let's start this podcast in a Waymo. So Daniel, the Waymo, by the way, is the driverless car, like you don't have a dude in the car or a duet.

Jay Schwedelson: What is your vibe so far in the Waymo? It

Daniel Murray: is good. The problem is we dunno how to adjust the air. I have a sweatshirt on. I try to adjust the seatbelt to like take on my sweatshirt, but it locked me. So now I have like a half seatbelt on. It is so hot and we're like so hot in this way mode. I'm like panicking and it is, and we, we try to pick a five minute ride and instead it's 21 minutes away.

Daniel Murray: So now we're stuck in this wayman for 21 minutes and I'm hot as hell.

Jay Schwedelson: So hot.

Jay Schwedelson: I wanna get out.

Jay Schwedelson: This is the worst fucking life. Jay's dying laughing as you can hear in this podcast. But we're in a way mode. We're gonna go to the studio soon to record, but I don't think we could

Daniel Murray: actually record a podcast

Jay Schwedelson: in here 'cause I will die up here. I understand now they can have a driverless card, but there's no air.

Jay Schwedelson: How is it possible? We're just too stupid to figure it out. There's definitely a button that we're missing for air. Yeah. I don't know where it is, but it's, is that it? No. Oh my God. First of all, the driverless part is, is the easiest part. I have no. Oh, there we go. Oh my God, that's amazing. We figured out on just the temperature.

Jay Schwedelson: Oh my God. That changed everything. That's amazing. That changed everything. Oh, now we're, now we're in business. I don't even know if we should start over. That was terrible.

Daniel Murray: Welcome to a new special series called The Bathroom Break. That extra 10 minutes. You either have to listen to marketing tips or use the bathroom or both, but I don't recommend both, but that's

Jay Schwedelson: your choice.

Jay Schwedelson: This collab is gonna be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schon from the Do This Not That podcast and subject line.com. Each episode in the series, we are gonna go over WIC tips. About different marketing topics and if you want to be in the bathroom, fine, just don't tell us about it.

Jay Schwedelson: Thanks for checking it out. Alright, we're out of the Waymo. I pulled myself together. That was a moment right there. Um, I felt like I was like dropping weight to uh, be able to wrestle. Just now, uh, have you recovered from the, uh, the sweat induced start to this episode?

Daniel Murray: I was sweating and I was trapped, so I thought I was not gonna be able to get out of this Waymo.

Daniel Murray: So thank goodness we're out. We made it out safe. We figured out the air conditioning. We figured out how to work it. Jay figured out how to unlock the doors. It's all, we're good. We're good. We're safe. We

Jay Schwedelson: did it. We did mark us safe from a Waymo. Um. So let's get into it though. I wonder if there's a, if there's a sub Reddit, about Waymo, because that's what we're gonna talk about today.

Jay Schwedelson: We're gonna talk about Reddit. All right. Now, before you tune this out, like I don't use Reddit. I'm not on Reddit. I don't care about Reddit. If you are in marketing, you need to get Reddit on your phone. You need to start. Using Reddit. We're gonna talk about some tricks, some tactics and things, but Reddit is becoming one of the most critical platforms for marketers on the planet and business people in general.

Jay Schwedelson: Daniel, are you a Reddit person?

Daniel Murray: Yeah, I, when I actually Google search things like when I'm going for marketing or regular life, traveling, everything, I always say best food in this city, Reddit, or best, uh, best marketing software, Reddit, because it's got to a place where. Everything is affiliate links on site.

Daniel Murray: So I trust user generated people up, uploads people actually saying things that I would use versus not use. It's the most natural way of collecting information. So yeah, I am a big Reddit user. Um, there's also some weird Reddit threads that you can go down, but we won't talk about the that on this episode.

Jay Schwedelson: Yeah, and the reason it's really, really important is, number one, it's probably the last place, the last place on the internet where it's not dominated by fake, generic AI content. Reddit by design is trying to keep the generic garbage out, so you really have. Users putting in information, their opinions, their thoughts, and one of the best things you could do, whatever industry you're in, you're in a nonprofit, whatever you're in, healthcare, whatever you're targeting, SMBs, whatever it is.

Jay Schwedelson: If you go to chat GT, which you can do now, you couldn't do before, chat, GT, updated chat, GT five, and you say to chat gt, what is the best prompt I could ask you to find out? The posts for the industry that I'm in that have the most engagement in the last three months, the last six months, whatever it is.

Jay Schwedelson: And then chat, BT will give you a prompt, uh, that you can then use to find out what is trending on Reddit, uh, and then dig into that. I mean, you need to spend the time digging into Reddit to really be able to be of this world right now.

Daniel Murray: I also wanna add that Reddit is the perfect place to understand that there is a niche for everything.

Daniel Murray: And there's a community for everything. And if you think there isn't a community for everything there is, 'cause Reddit will show you. There's subreddits of cat lovers in this city or this, this in this city, or, uh, a niche hobby that people, you can find communities and if you end there understanding their language, understanding every day, what I like to do is read what they're.

Daniel Murray: What marketers are saying on there. And take, take those that copy out of there and plug it into chat tea and say like, what are the most popular topics they're talking about? What are the, the pain points they're talking about? Um, summarize this for me. So I like to understand. And also something about Reddit too.

Daniel Murray: And same with XA little bit. The X is kind of different than it was a couple months ago or a couple years ago, but it's. Faster than any platform. So information gets there before it hits Facebook, Instagram. So when you are on Reddit, you're ahead of the internet because that's where a lot of conversations start.

Daniel Murray: So if you wanna be ahead of content, ahead of trends, ahead of posting things on social ahead of um. Finding new ideas. Reddit is a place to, to go for, for that. And also Google is, if you go on Google now, you'll see that there's just like a section for like Reddit threads. When you Google things, which is, yeah, it, it's very powerful.

Daniel Murray: It's very powerful.

Jay Schwedelson: And if you go to Google, here's the hack that you could do on Google if you want to be able to see what's going on in Reddit. It's this simple, you go to the Google search bar, okay? You write in the word site, SITE, colon, and then you write site colon reddit.com, and then you put in quotes, whatever you're interested in.

Jay Schwedelson: If you put in site colon reddit.com, and then email marketing or new memes. Or healthcare B2B, whatever it is that you want. All of your Google results will then be, uh, information within. Reddit. It's that simple. And you're sitting here like, I don't care about Reddit. You know, I just don't have time for Reddit.

Jay Schwedelson: To Daniel's point, if you wanna find content that's going to rip fast on other social platforms, it's gonna be on Reddit. If you wanna hear pain points that in your industry, what you should be focusing on in your marketing for your webinars, for your consumer offers, the pain point stuff that you'll see on Reddit is gonna be faster and easier to to see than any other platform.

Daniel Murray: I wanna add too is as a marketer, don't go in there like every other platform and start posting that AI content or crazy. You have to Reddit's one of the platforms where you have to earn respect to be there. You have to answer questions thoughtfully with real expertise behind it because people will sniff you out.

Daniel Murray: They'll say, I don't want another generic AI post. You'll get. Block from some threads, um, from some. Some subreddits and so you need to go in there willing to participate and willing to be active and willing to, if you want to grow on there and willing to, you can't just go in there and say, check out my article, here's a webinar.

Daniel Murray: You have to actually be a part of the community answer questions. Um. And be, be active and find people in that community who are already doing that and become friends with them. Um, that's what you have to do. You can't, it's not like LinkedIn where you can go post today and you get. Oh, you can get a lot of likes.

Jay Schwedelson: Yeah, and on the flip side of that, the really cool part is you don't need a following. You know, it's not like LinkedIn or Instagram. You need a zillion followers. You could have no followers, literally none, and get really involved in the communities and have your comments and your reactions trend as much as anybody else's.

Jay Schwedelson: It's not about who has the most followers or whatever. Reddit's a totally different environment, so I cannot recommend strongly enough. F taking the time to get to know Reddit. It's also becoming a huge paid marketing channel. They're rolling out more and more paid, uh, ads on there, and it's a great thing to test.

Jay Schwedelson: So if you are like, have your head in the sand and you're just like, I'm not gonna get involved with Reddit, you're leaving a massive channel on the table. So back to our Waymo. Okay. So Daniel, now that you, now that we've Waymo, I don't know if that's the way you say it. Are you an Uber person, a Waymo person?

Jay Schwedelson: Like where do you land now that we've done it?

Daniel Murray: Um, I'm actually, I wish there were more Waymo's around because I, it's easy not to talk to someone. It's easy. Um, also I feel like if you have a significant other or daughter or a son and you, and you want to send them home from, um. Wherever they are, like at, at later at night or they're at college, it's so much safer for them to be in a a where there's no driver that.

Daniel Murray: I'm not saying it could happen, but like it's so much safer when there's, it is just them in the car. They have features where you have to like double like pull to unlock. So it's a, a very safe, um, experience for, I know I went kind of deeper into that, but um, it feels way safer than a car with the, and I don't like speaking to people like you, so.

Daniel Murray: Oh, I totally

Jay Schwedelson: agree about the speaking part. 'cause whenever I order an Uber and it has that thing like. Don't wanna have a conversation or whatever it says, that button, I instantly click, don't whatever it is, don't talk to me. I click that every single time. I was actually with my daughter and she goes, I can't believe you Click that.

Jay Schwedelson: That's so rude. I go, why is that rude? When the button exists for a reason? I don't wanna talk

Daniel Murray: to anybody. You know what's actually funny? Everybody here, Jay actually talked to the. The Waymo more than it, they would talk to direct. He was like, Hey, Waymo, nice to meet you. He was like talking to the Waymo because there was nobody there versus the driver was in the car.

Daniel Murray: He headphones are probably on, not no conversation, no word is, um, spoken out. So I

Jay Schwedelson: did thank Mr. And Mrs. Waymo on the way out of the car. He did, he

Daniel Murray: he did. He was actually very. No, and actually we, just to give you everybody an update, we didn't make it to a location we pulled over halfway because it said it was a 25 minute ride and we're like, we're taking this for 12 minutes and then heading back.

Daniel Murray: That's a hundred

Jay Schwedelson: percent right. Well, speaking of 12 minutes, I think we're about 12 minutes here, so we did another great episode. Everybody try Waymo and we'll see you at the next one.

Jay Schwedelson: Daniel, come on man. I gotta get back to work. Get out of there. Alright, while he's still in there, this is Jay. Check out my podcast. Do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's Daniel. He's finally

Daniel Murray: out.

Daniel Murray: Back from my bathroom break. This is Daniel. Go follow the Marking Millennials podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it.

Daniel Murray: Just give us a, a shout on LinkedIn and tell us what you want to hear. He's out later.