SPECIAL LIMITED SERIES: ===> WORST Episode Ever!⭐ out of ⭐⭐⭐⭐⭐ (the secrets of Social Proof!) 🚽 <=== | BATHROOM Break #15 (COLLAB: The Marketing Millennials + Do This, Not That)

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

We are back for another bathroom break with the one, the only, the best hair in the business, Jay Schwedelson and me, Daniel Murray. And by the way, I'm giving a testimonial right now that Jay does have the best hair and marketing.

So feel free to use that on any, your landing page, your LinkedIn, whatever you want. But this actually goes into the topic of the day is UGC and testimonials. So we can get into it or we can ramble for a little bit.

Jay, what are you, what path do you want to go down?

Yeah, you see, that was an unsolicited testimonial that you just gave me. Those are like really the best kinds.

But let's jump right into it and we're going to talk about the importance of social proof, the importance of testimonials, user generated content, because it is life.

You know, I always think about if I was to go on, you know, Uber and order an Uber, and Uber said the guy drove seven rides at a 3.8 rating, there's a 0% chance of getting in that car because I'll, I'll die. But if he had 5,000 rides and a perfect rating, right? I'm like, dude, I mean, it's gonna be like Disney World in that car.

And I couldn't be more excited. And that's the world that we live in now. Everything is about testimonials. Everything is about social proof.

So Daniel, how, how should marketers leverage it? What do we got to be thinking about related to all this?

I think number one to think about before we go into this is we're at, in an age that testimonials are table stakes.

If you don't have testimonials on your landing pages, on your website, in your emails, in your, your pitch decks, wherever you are, it's, it's just table stakes right now. So if you don't have them above the fold, near your CTA you're doing something wrong. That's number one.

And I think people don't, don't be afraid to ask for them. I think as marketers, we ask too little of this. I think our raving fans or our best customers or our best people will happily do this for us.

And as marketers, we need to leverage that and have a place where we are storing this. I think a lot of people don't. For example, what we do at the market, Millennials.

Anytime I see a comment, anytime I see a good email, anytime I see someone saying something, I am putting it in a channel that is testimonials Market Millennials love Market Millennials fans. So we storing all this love and testimonials so we have a bank of all our raving fans and customers who love what we're doing.

Yeah. And I'll give you a couple quick win tactics that we're seeing working.

First of all, some of you out there may be like, well, I don't have a thousand testimonials. I'm not, you know, some giant company. You only need like one. You.

You could have one great testimonial and you could ride that and build a whole company around it. So don't think you need a zillion. But some quick win tactics that we're seeing right now is in the subject line of your emails.

Literally making your subject line the testimonial. What somebody said that is it right? You could say, this product changed everything. For me, these socks were the most comfortable I've ever had.

This software changed our billing.

You don't need to put the person's name in the subject line, but you just put in quotes and then you say, you know, this SaaS product change everything, quote, happy customer or raving fan. That's what you put them and you make that your subject line.

We are seeing that do incredibly well because all we want as a prospect is the validation that whatever I'm considering buying, somebody else has liked it. So the sooner that we could see that, the better.

And then one other thing that we do which is kind of random, is if somebody's on, let's say, a LinkedIn post, we put out something and somebody writes in the comments, oh, you guys are the best. Or I love your events, or I love this.

I love that we reach out to that individual and say, oh, would you mind if we use that as part of our testimonials? You go in your comments and then you be intentional. Because in those comments or testimonials, whether you realize it or not, the best.

Copy that is written is from your best customers. Not only in your subject line, you can use this in your a billboard, a paid advertisement, paid social. These are a headline on your website.

You can manipulate the wording to do that. I'm not saying manipulate the testimony, but you can use the words to craft a a good headline. That's what they did with the Ogilvy Rolls Royce ad.

It was actually a line in a magazine that said about the clock in the Rolls Royce. They took and wrote the headline and it's one of the best selling headlines ever.

So your best customers, your best critics out there who are giving you testimonials, you can use it for everything. But also I've seen some people do really cool things with testimonials.

Gong used to just have a page that said wall of love and it was just a whole page of LinkedIn comments and stuff like that that was on their website. And you can easily bring that concept into your world and stuff like that.

Also don't try to fake get that five star review or having a perfect rating is actually sometimes a negative. If you have 25 reviews in the all 5 star someone's going to think something's fishy with that.

I I rather have like a 4.9 star with 100 ratings or 4.8 star or even 4.4 star with multiple different. Because people don't trust when something's just perfectly five star.

That's actually an awesome point and I'll give one more tip. So beyond just using let's say the testimonials right you can actually say this is our most downloaded tool. This is our most favorited item.

This is our most requested whatever.

Taking the aggregation of what people like and then using that in your promotions as part of your social proof in your subject line, in your headline on your landing pages. This is the most whatever. This is what everybody wants. It makes us all feel better about the decision that we're making.

So social proof is not just a testimonial, it's like a vibe.

It is.

I mean if you go to restaurants you the restaurants are actually the best at doing this because you will see on restaurants most popular item or they have a star next to their favorites or or even if you ask a waiter and they you ask them what's your favorite dish and they give you two two of their favorite and actually they give you one negative one. The negative one actually helps anchor the ones that are the positive ones because you actually believe it's trustworthy.

They say, don't get the chicken, but get the steak or the shrimp. And you're like, oh, why shouldn't I get the chicken? But he. If he's gonna say he doesn't like something on the menu.

So sometimes you're, like, admitting your flaws up front is actually a really good way to. And I've seen people use negative testimonials as great ads, too, because sometimes the negative, like, this bed is too hard.

But it was the best sleep of my life, and it was like, one star. And you just can, like, use it as a negative testimonial for an ad as well.

I love that sign of the coffee shop that said one woman on Yelp said the worst coffee she's ever had and that, you know, they put that outside. Come in and try it. I actually now want to do a campaign, like, our least popular whatever or nobody download this content ever.

And to see, like, if it drives performance, I bet you it would do well.

I guarantee. I think people. I think the intrigue effect of, you know, like, when that one movie.

I forgot what the movie, but they said this is one of the worst movies ever. And you just have to see it because it's like, I want to see the worst movie ever. What is this?

Well, hopefully this was not the worst episode ever. We should actually label it the worst episode we've ever done and see if we get the most downloads. There you go. We'll test it out on this episode.

Well, we've done it again. Another bathroom break. Appreciate you checking out. Make sure to follow Daniel's podcast, the Marketing Millennials. You can check out mine, too.

Do this, not that. And next week, we'll be more back. We'll be back with more of the Bathroom Break.

Yeah. Peace out. Make sure you flush.

Daniel. Come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay.

Check out my podcast, do this, not that, for marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

Back from my bathroom break. This is Daniel. Go follow the mark in Millennial this podcast, but also tune into the series. It's once a week. The Bathroom Break.

We talk about marketing tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world. We'll talk about it.

Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

Later.