SPECIAL LIMITED SERIES: ===> HOW OFTEN to Post? (don’t just post to post)🚽 <=== | BATHROOM Break #13 (COLLAB: The Marketing Millennials + Do This, Not That)

Welcome to a new special series called the Bathroom break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, you fine. Just don't tell us about it. Thanks for checking it out. We are bathrooming. That's an awesome verb.

I don't know if it exists. I'm here. This is Jay Schwedelson, and I am with the man, the myth and the legend, Daniel Murray from the Marking Millennials.

Daniel, are you ready for more bathroom time?

I am. Are you ready to get a tan soon? I feel like you're about to go.

Actually, Ari just bought a shirt that says Euro Summer on it, so I feel like I need to send you a Euro summer shirt and you need to wrap it on your.

Yeah, no, I'm gonna go do a little traveling.

But I will say there won't be a lot of tanning in my life because, you know, my wife's a dermatologist and she makes me wear sunblock when I'm indoors because she knows I'm near a window. Yep, that's real.

It's real. I got my favorite sunscreen. I'll add this in here. I tell everybody and every. For guys who don't like sunscreen, Supergoop, my favorite.

I use it, and I've got at least 10 of my friends on Supergoop. It just feels like nothing. And if. Protect your faces 1. Ari wants to protect my face so I don't get older. But I think she doesn't really care.

About the other stuff.

But, you know, there's also other bad things that happen when you don't put on sunscreen.

So are you, like, an affiliate marketer for Supergoop or whatever the name of that thing?

No, I'm just a raving fan. I wish. Super group. If anyone in Supergoop is listening, please sponsor me. I am your raving fan.

There you go. Well, today we're going to be talking about frequency, and this is something that comes up a lot. How often should I post on social?

How much is too much email? And I think that people have it all wrong. So, Daniel, hit us up. What is your take on when to do stuff and how much to do and not do.

I think the question really isn't not how much you should do. There is a limit on some platform.

For example, if you're a personal profile and you're posting five posts on your personal LinkedIn page, it's just gonna kill the reach on that. Just putting out content to put out content. Just sending out an email just to send an email is not the way to do it.

Because so many people are trying to hit a marketing goal and I, we all have been there trying to hit, I have to send out this email, I have to send, put out another piece of content. But there's such thing in the market called negative signal to your audience.

And if you put out something that's below average or boring or not good or not relevant, you actually could turn off some raving fans on your, on your list, on your social media, on, wherever. And that's actually worse than hitting that marketing goal that you do hit put out of that piece of content.

So I have a little barrier what I think before putting out content and what I do is I say, well, would I send this to a group chat on my marketing friends or not? And that's my filter where they think this is interesting, inspiring, funny, whatever. And if the answer is no, I will not put out that piece of.

Content, I feel the exact same way. I cannot tell you how much it bothers me.

It's so bad because I almost don't promote my own business and services enough because I don't like sending out anything that's from my personal account or my personal newsletter that is self serving. Right. I don't like putting out a post that is a look at me posts, those are nails on a chalkboard.

And I don't think it builds up the credibility with your audience, you know, when you do that.

So the question, when people say, well, I think the problem with our email, the reason our email's not doing well is because we're sending out too much. I think that is total garbage. I think that you can send out an email every single day if it's relevant and useful to the person you're sending it to.

Or you could send out an email once a month and that is totally self promotional and no one's going to want to interact with it because it's garbage. So relevancy and frequency are tied together.

The more relevant you are, the more frequent that you are given a license to either send emails or post on social and just stop making it all about you. You, you're boring. I'm boring. Nobody cares about us. They care about what's in it for them. Getting a soapbox here.

It's their choice not to open that evo, not open that email, read that content, read that not that content. But if you have a standard that it is at least helpful, relevant, funny, inspiring and have a standard for it.

There's a flip side of this where I think people will overly be perfection, overly be perfectionists on this. And I think that's a bad way to do it. But I also, I think there's also a sloppy way to do it where you are overly selling. That's one thing.

I think the topic you're putting out nobody cares about and your audience and you only care about it. That is a problem. Nobody asks for that type of content.

I think that it all comes down to one thing is being active and the communities you're in on social, seeing what people are posting, seeing what people and then taking those insights. Because if you just put out say 365 emails to help someone become better at their job and it's a small little tip a day, they'll love you for it.

But if you put out, you just keep sending, hey, come to my webinar. Hey, we just launched a new product. Hey, this. They're just not gonna. What's their incentive to open your email? Nothing.

Yeah. And to your point, if you have as part of your like, okay, my goal this year is I'm going to post four times a week on social media.

That's a ridiculous goal. Your goal can't be frequency. Yeah, great. You want to make sure you're staying active.

But if you have nothing to say, which by the way you should always have something to say. If you have nothing to say, don't just post for the sake of posting. That's a recipe for failure. Unless you disagree. Daniel, what do you think?

Yeah, that's why I think when I tell people when they start to pre write 20 to 30 posts before they, they start off because I think I might go back and against myself a little bit on this.

But I think there is a habit building portion of this like just going to the gym for like sometimes when you working out, just going to the gym and stretching just gets you in the habit to get to the gym. Where I'm not saying is like if you go to the gym to eat a hamburger, that's not a good habit you go to go to the gym for like with a purpose.

So like if you're going to go post Every day. It has to be a purpose for those posts. But I think posting more to show up.

So make it a goal to not only post, be consistent, whether it's three days, two days, four days, five days, but. But be consistent with relevancy, like Jay said earlier.

Yeah. And the other thing is, don't be afraid to post.

I mean, people don't realize this, but for LinkedIn, for example, 95%, and this is a stat for real, 95% of the people on LinkedIn do not post. They are all voyeurs. They're all just looking. They're all seeing. You can stand out in a big way if you do post.

If you do start your own newsletter, I mean, you can stand out just by being there. And so be relevant, show up, don't be boring. And if you have to go to the bathroom, go to the bathroom.

Daniel, any parting words on today's bathroom break?

For anybody out there, that bathroom shames their friend. That is a horrible thing to do. So if someone needs to go to the bathroom, just let them go to the bathroom.

You know what's funny?

You say that because, like, my kids are, you know, they're in high school, and I think it is ridiculous that you have to be like, can I go to the bathroom? Like, that's not normal. We should live in a society where everyone should be able to go to the bathroom and they have to go to the bathroom.

This is ridiculous.

One of my classes in high school, you had hall passes and you only can use, like, a few to go to the bathroom. Yeah, like what? Some people. People, if they need to go to the bathroom, they need to go to the bathroom.

And then you tell people, and then the whole society says, stay hydrated. How are you supposed to stay hydrated if you can't go to the bathroom?

Oh, by the way, I would say 99 of the time I went to the bathroom in high school, I was not actually going to the bathroom. I just was very bored or I was afraid to get called on because I was a. So there is that side, but still you don't know.

So you got to let the person go.

Yeah. Well, I think you could spot a trend after a while that they're leaving during. I think they.

There's a trend in there if you just sit down and talk or. But I think just bathroom shaming in general.

Your friends who need to go to the bathroom or are slowing you down because they need to go to the bathroom, just let them go to the bathroom. The bath. Bathroom breaks are important. In this world.

Wait, when we go and put a title on this episode, will you promise me that we could call it Bathroom Shaming is Not Right?

Yeah, Bathroom Shaming is Not Right. It's not the relevant thing to do.

Oh, I can't wait. I want. I want to see that on everybody's, like Apple and Spotify. I wanted to see it pop up.

All right, well, once again, we've covered a lot of critical information on this bathroom break, and stay tuned next week for more really valuable tips from Daniel and I. Thanks, Daniel.

Make sure you wear your sunscreen, everybody.

Peace. Daniel. Come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay.

Check out my podcast, do this, not that, for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

Back from my bathroom break. This is Daniel. Go follow the Market Millennials podcast, but also tune into the series. It's once a week. The Bathroom Break.

We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it.

Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

Later.