In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming. They discuss how brands and marketers can leverage trending pop culture...

This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services...

Introduction: This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is...

This short episode of Ask Us ANYTHING features Jay answering two listener questions – one about getting a promotion at work in marketing, and one asking for fantasy football advice....

In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions...

In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement, including sending more targeted emails instead...

In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences consumer...

In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement and performance. He provides tips on...

In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos...

In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn...