In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions...

In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement, including sending more targeted emails instead...

In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences consumer...

In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement and performance. He provides tips on...

In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos...

In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn...

In this episode of Do This Not That, Jay dives into the importance of call-to-action (CTA) buttons in marketing campaigns. He explains why the specific wording you use on CTA...

In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, social media, and other campaigns. Listeners...

In this episode, Jay dives into the world of content marketing and the power of repurposing.  Learn why you don't need to constantly come up with new ideas and how...

In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter,...