In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy’s career path from journalism and politics into...
In this short episode, Jay, host of “Do This, NOT That” answers a work-related question about using email subject line tactics in other marketing channels, as well as a more...
In this week’s “What’s Up This Week” episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact...
In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for...
In this episode of “Do This, Not That”, host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They...
This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content! Host Jay Schwedelson shares...
In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a recap of his predictions for...
In this week’s episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced “super...
This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical...
In this lighthearted “Ask Us ANYTHING” episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the...