Skip to main content

EP. 61- BIG Change for TikTok! What’s Up THIS WEEK

Michael GuinooJanuary 30, 2024July 14th, 20251 min read

In this short weekly update episode, host Jay Schwedelson discusses what’s happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeReal, Gmail and Yahoo’s email authentication rollout, and more.

Key Discussion Points:

– TikTok rolling out ability to upload 30 minute long videos (huge for future of marketing webinars and business content)

– BeReal social media app allowing celebrity and brand accounts starting February 6th (important for influencer marketing)

– Gmail and Yahoo requiring email authentication starting February 1st (check with your email platform to ensure compliance)

– Vanderpump Rules returns this week (according to Jay)

– Guru conference opening registration soon (world’s largest free virtual email marketing conference)

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

Transcript
Jay Schwedelson:

Foreign what is up this week? Welcome back to this super short episode.

We break down what is going on this week and for new listeners we also have Ask Us anything later in the week and the end of the week we have a 10 minute episode where we break down new tactics, tips and whatever. So thanks for checking it all out. So what is going on this week?

Well, the big news this week is that TikTok, some of you start seeing it, but they're rolling out a new option to upload 30 minute long videos in the app and that's actually a huge deal.

minutes in:minute clips since:

This doesn't really impact my business life and I don't agree really. This is going to have a huge impact for all marketers because now we're moving towards on the business side.

You may not believe it, but you'll be having your webinars played there eventually. Whether they're on demand or live, it will happen.

So to get your audience growing there and to get familiar with TikTok from a B2B side is incredibly important because you fast forward a year, that's what's happening. Because TikTok ain't slowing down. And having 30 minute videos on there is a game changer. And then on the consumer side, it changes everything, right?

It changes all the content that you're uploading. It's going to allow for TV shows to eventually be on there. It's just a game changer. It's making TikTok more like YouTube.

And so that's a huge change that started this week. Another one that you may think is totally irrelevant is that Bereal is trying to make a comeback. Now. What is Bereal?

You may not have ever used the app Be Real. I did. It was kind of cool, but it faded. It was huge for a minute and it faded out.

It was the photo app where you'd go back and forth and get a streak going and sending photos of like your real life. And that's why it was called Bereal.

But what Bereal is Rolling out this week is the ability for celebrities and brands to have accounts, which is a whole push towards, you know, this idea of influencer or oriented brand campaigns.

So if you haven't gotten familiar with B real, it's B E R E A L, I would do that because influencer programs, whether you're a business marketer or consumer marketer, are exploding.

And the interesting thing that most marketers don't realize is that over 90% of influencer deals, whether it's business or consumer on any platform, whether it's LinkedIn, Instagram, whatever, are with people that, that have followings that are under 100,000 followers. Right? So these micro influencers are where things are at. So I would get re familiarized with Bereal. They're rolling that out on February 6th.

So that'll be interesting to see what happens there. And what else is going on this week is the big Gmail Yahoo rollout for their new requirements is going to start to roll out on February 1st.

And if you're not familiar with that, don't freak out. Okay? Yes, they have new requirements to make sure your emails don't go in the spam folder. Here's what you really got to do.

You got to check with the platform that you're using and say, hey my cool, are all my emails meeting the new requirements? There's essentially three things and everyone's trying to scare each other that they're a big deal and they're not.

You want to keep your spam complaint below 0.3%, which ain't that hard to do if you're not a bad sender. Okay, your emails must be authenticated. That's a technical thing that's not hard to implement.

And to tell you the truth, I would say well over 90% of you already have your emails authenticated because your platforms do it by a default.

But again, you just want to check with the platform that you're sending on, you know, HubSpot, Mailchimp, Marigold Campaign Monitor, whatever you're using doesn't matter. And say the emails I'm sending out authenticated.

And then the last thing is you need to have a one click unsubscribe in addition to the current unsubscribe method you already have. So if you have a two click unsubscribe or a preference center, you don't need to change that.

You just need to add a one click unsubscribe in the header of your email. Again, your platform will do this for you and they can help you so this is the big change. People are freaking out about it. They shouldn't.

That's starting to roll out on February 1st from Gmail and Yahoo. And what else going on this week? Well, I mean, possibly the biggest thing going on this week is Vanderpump Rules comes back. Yes, for new listeners.

I do share ridiculous things and this is not ridiculous though. Vanderpump Rules coming out this week, starting the next season is huge. We're going to be back with Scandival. I'm all in. Don't at me. I don't care.

The Grammys are this week. I don't know anybody that sings any songs because I am a doofus. But I'm probably going to watch. And yeah, check out Ask us anything later this week.

And at the end of the week, our 10 minute episode. Thanks for being here. And also wait.

Guru Conference is opening up REG in a few days, so go to guru conference.com that is the world's largest free virtual email marketing event. I'll be there. It's going to be bananas. We had 20,000 marketers last year. That's guru conference.com to get on the insider early list.

I'll see you there. Thanks for being here. You did it. You made it to the end. Nice. But the party's not over.

Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers. And hook us up with a five star review if this wasn't the worst podcast of all time.

Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart and me. Guruvents. Com. Check it out.

Next Post

Leave a Reply

COPYRIGHT 2025 JAY SCHWEDELSON   |   Privacy Policy

Transcript
Jay Schwedelson:

Foreign what is up this week? Welcome back to this super short episode.

We break down what is going on this week and for new listeners we also have Ask Us anything later in the week and the end of the week we have a 10 minute episode where we break down new tactics, tips and whatever. So thanks for checking it all out. So what is going on this week?

Well, the big news this week is that TikTok, some of you start seeing it, but they're rolling out a new option to upload 30 minute long videos in the app and that's actually a huge deal.

minutes in:minute clips since:

This doesn't really impact my business life and I don't agree really. This is going to have a huge impact for all marketers because now we're moving towards on the business side.

You may not believe it, but you'll be having your webinars played there eventually. Whether they're on demand or live, it will happen.

So to get your audience growing there and to get familiar with TikTok from a B2B side is incredibly important because you fast forward a year, that's what's happening. Because TikTok ain't slowing down. And having 30 minute videos on there is a game changer. And then on the consumer side, it changes everything, right?

It changes all the content that you're uploading. It's going to allow for TV shows to eventually be on there. It's just a game changer. It's making TikTok more like YouTube.

And so that's a huge change that started this week. Another one that you may think is totally irrelevant is that Bereal is trying to make a comeback. Now. What is Bereal?

You may not have ever used the app Be Real. I did. It was kind of cool, but it faded. It was huge for a minute and it faded out.

It was the photo app where you'd go back and forth and get a streak going and sending photos of like your real life. And that's why it was called Bereal.

But what Bereal is Rolling out this week is the ability for celebrities and brands to have accounts, which is a whole push towards, you know, this idea of influencer or oriented brand campaigns.

So if you haven't gotten familiar with B real, it's B E R E A L, I would do that because influencer programs, whether you're a business marketer or consumer marketer, are exploding.

And the interesting thing that most marketers don't realize is that over 90% of influencer deals, whether it's business or consumer on any platform, whether it's LinkedIn, Instagram, whatever, are with people that, that have followings that are under 100,000 followers. Right? So these micro influencers are where things are at. So I would get re familiarized with Bereal. They're rolling that out on February 6th.

So that'll be interesting to see what happens there. And what else is going on this week is the big Gmail Yahoo rollout for their new requirements is going to start to roll out on February 1st.

And if you're not familiar with that, don't freak out. Okay? Yes, they have new requirements to make sure your emails don't go in the spam folder. Here's what you really got to do.

You got to check with the platform that you're using and say, hey my cool, are all my emails meeting the new requirements? There's essentially three things and everyone's trying to scare each other that they're a big deal and they're not.

You want to keep your spam complaint below 0.3%, which ain't that hard to do if you're not a bad sender. Okay, your emails must be authenticated. That's a technical thing that's not hard to implement.

And to tell you the truth, I would say well over 90% of you already have your emails authenticated because your platforms do it by a default.

But again, you just want to check with the platform that you're sending on, you know, HubSpot, Mailchimp, Marigold Campaign Monitor, whatever you're using doesn't matter. And say the emails I'm sending out authenticated.

And then the last thing is you need to have a one click unsubscribe in addition to the current unsubscribe method you already have. So if you have a two click unsubscribe or a preference center, you don't need to change that.

You just need to add a one click unsubscribe in the header of your email. Again, your platform will do this for you and they can help you so this is the big change. People are freaking out about it. They shouldn't.

That's starting to roll out on February 1st from Gmail and Yahoo. And what else going on this week? Well, I mean, possibly the biggest thing going on this week is Vanderpump Rules comes back. Yes, for new listeners.

I do share ridiculous things and this is not ridiculous though. Vanderpump Rules coming out this week, starting the next season is huge. We're going to be back with Scandival. I'm all in. Don't at me. I don't care.

The Grammys are this week. I don't know anybody that sings any songs because I am a doofus. But I'm probably going to watch. And yeah, check out Ask us anything later this week.

And at the end of the week, our 10 minute episode. Thanks for being here. And also wait.

Guru Conference is opening up REG in a few days, so go to guru conference.com that is the world's largest free virtual email marketing event. I'll be there. It's going to be bananas. We had 20,000 marketers last year. That's guru conference.com to get on the insider early list.

I'll see you there. Thanks for being here. You did it. You made it to the end. Nice. But the party's not over.

Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers. And hook us up with a five star review if this wasn't the worst podcast of all time.

Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart and me. Guruvents. Com. Check it out.