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EP. 58- VIDEO in EMAIL Marketing?? What’s Up THIS WEEK

Michael GuinooJanuary 23, 2024July 14th, 20251 min read

In this week’s “What’s Up This Week” episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple’s new VR headset, using email marketing to promote video content, and the upcoming season of The Bachelor reality TV show.

Main Discussion Points:

– Apple’s Vision VR headset presales sell out in 18 minutes

– The best way to get video content watched via email marketing is using a screenshot with a big red “play” button

– Jay is excited for the upcoming 28th season of The Bachelor with the new Bachelor, Joey the tennis pro

And MASSIVE thank you to our Sponsor, Marigold!!

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Transcript
Jay Schwedelson:

Foreign. Welcome back to what's up this Week. This is our short episode.

We break down what's going on this week and then we still have our ask us anything later this week. And at the end of the week, 10 minute episode on latest tips, tactics, all that fun stuff. Hope you check it out.

So what is going on this week that's interesting? So this week Apple has started to do their pre sales on their Vision Pro. What's the Vision Pro?

So the Vision Pro is that super weird goggles that they're coming out with that you may have seen them like debut at their last big conference.

And it's these virtual reality goggles that when you put them on, it's this immersive universe where they're doing this new thing called spatial computing and they're trying to make their goggles. Apple's trying to make it their VR goggles, the ultimate ones that they hope one day we're all going to buy and use.

And to tell you the truth, me personally, I have no interest in these things. I really don't. I was shocked.

So this week when they opened up the pre sales, according to reports, they only made about 80,000 of these units for sale. For pre sale, they cost 30 $500 to buy. These goggles cost $3,500 to buy and they sold out in 18 minutes. That's according to Apple's website.

Who's buying these for $3,500? It's bananas.

And everybody's not playing nice because Netflix, Google, YouTube and Spotify all announced that they're not going to make apps for the Apple's Vision Pro headset. And they're not even going to allow their iPad apps to be used because they're trying to make this seem like it's not going to be a thing.

But it probably will be a thing. If you fast forward five years, I'll probably have these stupid goggles on my head.

But I really hope I don't because sometimes these technology things come out and I'm just like, please, no, we don't need it. And you know, got me thinking actually about something related to email marketing.

In the world of email marketing, marketers have always been trying to get video put into their emails or they're trying to figure out how can we get our video consumed that's being promoted in our, in our emails. So there's been these different technologies over the years where you could try to embed a video in an email and it sort of works.

Sometimes it shows up in this attachment. Other marketers try to use animated GIFs to make it look a little bit like a video. So you click on it.

Here's where technology goes sideways, in my opinion, kind of similar to Apple's Vision Pro. And I'll give you some information that maybe you can use.

We've done an incredible amount of analysis of what is the number one way to get video consumed, using email to promote that video. And it is not embedding a video in an email. It is not putting an animated GIF in an email.

Here's the easiest best way to get your video to be consumed, for people to click on it, to watch it. All of it's really simple. All you do is you take a screenshot of the start of your video and you take that image and you put a big red play button.

Just the same way you see it on YouTube, you put a big red play button on top of that image. So now you have an image of the start of your video with the big red play button.

And in the email that you're sending out, you put that image in your email, you say, hey, to check out the video, whatever video you're promoting, consumer business doesn't matter, they check out this video, whatever it is, with that image, with the big red play button.

When you send out an email and you include the big red play button and the start image of your video, it increases click through rate by over 25% than if you just had a static image or some other image discussing your video.

And then when they click through and they go to the page where your video is, you, you have that same image, you have the same button, hit play again, that play button again, and it starts. Why does this work? We are trained. We are like trained animals. When we see the big red play button, we cannot help ourselves. We need to click on it.

We need to see what's next. So taking advantage of this stuff that's going on in our subconscious works so well.

So the best way to get your video consumed is to stick a big red play button right on top of that video and send the email out and you are on your way. Could not be easier. So what else is going on this week? Well, for me personally, this is a huge week. Why?

Because the 28th season of the Bachelor is starting. I know you don't care, but you should care. This is going to be a great season on abc. The Bachelor. Yes. I'm not kidding.

The reality show Joey the Tennis Pro is the Bachelor this season. I've seen every season of the Bachelor, Bachelorette Golden Bachelor, Bachelor in paradise. What's wrong with you? You should be watching as well.

It's going to be great. Okay, so that's this week. I'm fired up. Yeah. So that's what's going on. Make sure to check out Ask Us anything, which comes out later in the week.

And then the end of the week are tips and tricks. And hit me up@jayschweddleson.com if you want to, you know, just connect with me. And thanks for being here. You did it. You made it to the end. Nice.

But the party's not over. Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketer.

And hook us up with a five star review if this wasn't the worst podcast of all time.

Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart, and me, guruvents. Com. Check it out.

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Transcript
Jay Schwedelson:

Foreign. Welcome back to what's up this Week. This is our short episode.

We break down what's going on this week and then we still have our ask us anything later this week. And at the end of the week, 10 minute episode on latest tips, tactics, all that fun stuff. Hope you check it out.

So what is going on this week that's interesting? So this week Apple has started to do their pre sales on their Vision Pro. What's the Vision Pro?

So the Vision Pro is that super weird goggles that they're coming out with that you may have seen them like debut at their last big conference.

And it's these virtual reality goggles that when you put them on, it's this immersive universe where they're doing this new thing called spatial computing and they're trying to make their goggles. Apple's trying to make it their VR goggles, the ultimate ones that they hope one day we're all going to buy and use.

And to tell you the truth, me personally, I have no interest in these things. I really don't. I was shocked.

So this week when they opened up the pre sales, according to reports, they only made about 80,000 of these units for sale. For pre sale, they cost 30 $500 to buy. These goggles cost $3,500 to buy and they sold out in 18 minutes. That's according to Apple's website.

Who's buying these for $3,500? It's bananas.

And everybody's not playing nice because Netflix, Google, YouTube and Spotify all announced that they're not going to make apps for the Apple's Vision Pro headset. And they're not even going to allow their iPad apps to be used because they're trying to make this seem like it's not going to be a thing.

But it probably will be a thing. If you fast forward five years, I'll probably have these stupid goggles on my head.

But I really hope I don't because sometimes these technology things come out and I'm just like, please, no, we don't need it. And you know, got me thinking actually about something related to email marketing.

In the world of email marketing, marketers have always been trying to get video put into their emails or they're trying to figure out how can we get our video consumed that's being promoted in our, in our emails. So there's been these different technologies over the years where you could try to embed a video in an email and it sort of works.

Sometimes it shows up in this attachment. Other marketers try to use animated GIFs to make it look a little bit like a video. So you click on it.

Here's where technology goes sideways, in my opinion, kind of similar to Apple's Vision Pro. And I'll give you some information that maybe you can use.

We've done an incredible amount of analysis of what is the number one way to get video consumed, using email to promote that video. And it is not embedding a video in an email. It is not putting an animated GIF in an email.

Here's the easiest best way to get your video to be consumed, for people to click on it, to watch it. All of it's really simple. All you do is you take a screenshot of the start of your video and you take that image and you put a big red play button.

Just the same way you see it on YouTube, you put a big red play button on top of that image. So now you have an image of the start of your video with the big red play button.

And in the email that you're sending out, you put that image in your email, you say, hey, to check out the video, whatever video you're promoting, consumer business doesn't matter, they check out this video, whatever it is, with that image, with the big red play button.

When you send out an email and you include the big red play button and the start image of your video, it increases click through rate by over 25% than if you just had a static image or some other image discussing your video.

And then when they click through and they go to the page where your video is, you, you have that same image, you have the same button, hit play again, that play button again, and it starts. Why does this work? We are trained. We are like trained animals. When we see the big red play button, we cannot help ourselves. We need to click on it.

We need to see what's next. So taking advantage of this stuff that's going on in our subconscious works so well.

So the best way to get your video consumed is to stick a big red play button right on top of that video and send the email out and you are on your way. Could not be easier. So what else is going on this week? Well, for me personally, this is a huge week. Why?

Because the 28th season of the Bachelor is starting. I know you don't care, but you should care. This is going to be a great season on abc. The Bachelor. Yes. I'm not kidding.

The reality show Joey the Tennis Pro is the Bachelor this season. I've seen every season of the Bachelor, Bachelorette Golden Bachelor, Bachelor in paradise. What's wrong with you? You should be watching as well.

It's going to be great. Okay, so that's this week. I'm fired up. Yeah. So that's what's going on. Make sure to check out Ask Us anything, which comes out later in the week.

And then the end of the week are tips and tricks. And hit me up@jayschweddleson.com if you want to, you know, just connect with me. And thanks for being here. You did it. You made it to the end. Nice.

But the party's not over. Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketer.

And hook us up with a five star review if this wasn't the worst podcast of all time.

Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart, and me, guruvents. Com. Check it out.