SPECIAL SERIES ==> “12 Minute Demo” Trick That Works 🤯 <== | BATHROOM Break #90 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray: Welcome to a new special series called The Bathroom Break, that extra 10 minutes, you either have to listen to marking tips or use the bathroom or both, but I don't recommend. But that's your choice.

Jay Schwedelson: This collab is gonna be super fun. We have Daniel Murray from the Marketing Millennials and me Jay Schon from the Do This Not That podcast@subjectline.com.

Jay Schwedelson: Each episode in this series, we are gonna go over with tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the bathroom break. I'm here with Daniel Murray, the marking millennial. I'm Jay Sch Delson from Do This, not that.

Jay Schwedelson: And Daniel, I got a question. You know, um, you are in Babyland, right? You got your, your first kid. That's awesome. And I was just on flights with recently with kids all around me. What is your take? Are you someone that's going to be flying with your newborn or are you waiting till they're like 12?

Daniel Murray: I am gonna go on my first fight this month.

Daniel Murray: Um. And I'm extremely nervous for it because, uh, baby, you have to pack 10 x to go out the house for a baby, not 10, like 10 more x to go on a flight. But I, I saw a parent do this thing where. They make little goodie bags for the people around 'em and say, sorry, this is my kid's first flight, so I'm gonna do that outta here.

Daniel Murray: I'm gonna do that with like earplugs, so I'm gonna like give it to like everybody around me with little goodie bags, with like little chocolates and stuff. So I'm gonna make like, no, you're not good bags,

Jay Schwedelson: are you?

Daniel Murray: Yeah. Uh,

Jay Schwedelson: oh, I, that's, that's actually amazing. And I, I, I'm glad you're in a, I'm glad you're aware of how annoying it is.

Jay Schwedelson: I mean, not to be whatever, but when I get on a plane and there is either a baby behind me or near me. I'm pissed. Is that bad? Does that make me a horrible person?

Daniel Murray: No. That's why I'm a, I'm self-aware that I'm extremely nervous. That's why I'm also self-aware that like, that parent who has a screwy baby is probably like, oh my goodness, I can I get off this flight right now?

Daniel Murray: Like they probably,

Jay Schwedelson: by the way, I'm gonna give you one tip. I was li this just happened on a fight. I was sitting, baby was in baby and mom seat next to me. The baby went to the bathroom. Okay. How did I know that? Because. It became very obvious to me in what I was smelling. All right.

Daniel Murray: Yeah,

Jay Schwedelson: and the mom waited way too long to deal with this situation, so I'm just telling you.

Jay Schwedelson: Deal with that.

Daniel Murray: Oh, thank you. Thanks for the advice. I, I definitely want to just like, I need all the tips in the world. Like I'll break, well, this is the bathroom break. I'll deal with the poopy diaper right when it comes. Yeah. Uh,

Jay Schwedelson: this is, well, it is the bathroom break. All right. Let's get into it. We've wasted a lot of time just now.

Jay Schwedelson: Listen, this time of year, uh, end of January, start of February, there is something that you should be doing with your marketing, whether you're a business consumer or nonprofit, that is incredibly important, helps you in conversions. And if you don't do it, you're screwed. And what that is is. Nobody right now has time.

Jay Schwedelson: For anything, whether they realize it or not, they feel pressed for time. I'll give you the first example I'm talking about, and there's a million different ways you can incorporate this into your marketing. Let's say you use webinars, okay, to drive demand or pipeline or whatever. You can not just go with, oh, our webinars are normally 45 minutes.

Jay Schwedelson: They're normally 60 minutes. Let's do that. Nobody on earth, whether they realize or not, wants to sign up for a webinar that's 45 minutes, 60 minutes. It's too much time. So what we actually see is webinars that are 30 minutes do incredibly well. And if you really wanna do something that's gonna stand out, do a 22 minute webinar.

Jay Schwedelson: Why is 22 minutes gold if you've never tried it? Number one, it stands out. It's like what? A 22 minute webinar. But the other thing is people put a 30 minute block on their calendar and it actually gives them eight minutes to themselves. So this time of year, these shorter windows, a little bit of creativity with time.

Jay Schwedelson: Does really, really well. So, Daniel, how else do you think about that?

Daniel Murray: Well, I think if you, if you're going to, let's go into B2B example, and you have a calendar booking system on your website, or you have a calendar booking system, stop. Reduce those times. And also, I think what I was gonna say, what you said is make, sometimes when you're doing outreach or in your, in your copy, say, Hey, this is a nine minute, like a nine minute.

Daniel Murray: Kickoff call or a 12 minute demo or, um, and put that on their calendar. 'cause specifics always stand out in marketing and 30 just seems like I'm gonna waste more time. But if you say a specific number, it triggers something they bring, they're actually serious that they're gonna do 12 minutes. Like when you say like 30 or 15, it just feels like a cop out.

Daniel Murray: But if you say 22. 12. It feels like you're actually seriously gonna take their, your their time seriously. So do it for your demo request on your website. Do it for booking a demo on on your on forms. That's another place to add. Add this.

Jay Schwedelson: Yeah. And you know, on the consumer side as well, it's the same thing.

Jay Schwedelson: Again, nobody's walking around saying, I don't want to commit to this much time, but it's how they feel inside. That's how I feel. I feel overwhelmed 'cause I was lazy over the holidays. So with your consumer marketing, if you do things like, you know, you and promote things as the 62nd morning reset, the one minute skin routine, right?

Jay Schwedelson: The 92nd desk reset where it's like, okay. Uh, I can invest 90 seconds into this thing, and then in your overall copy, whatever you're marking, B2B, B2C, whatever, believe it or not, as cheesy as it sounds, this period of time, this end of January, beginning of February, TLDR, those letters and we, I think most of us know what they mean.

Jay Schwedelson: Too long, didn't read right. A lot of us now know that and we see that TLDR. After that, we're gonna get the instant. What is this about? You wanna use TLDR in your subject line. The start of your subject line on your landing page, right in the headline above the fold in your social media post TLDR. This time of year will increase your conversions, your engagement, big time.

Daniel Murray: There's another thing that I would do too, and this is like not something you put on your website and stuff, but. We've talked about it in the past, but I'm gonna bring it up especially 'cause it's great for this time, is adding read time to your pre headers or your subject lines for your, when you're sending emails.

Daniel Murray: So say three minute read time, 12 minute read time, or if you have that functionality on your website where you can. Put on any of your pieces of content. This is only a two minute read. This is a three minute read. Or when you're pitching a piece of content to someone, say, like in in your email, you say, oh, this is download.

Daniel Murray: It's only a two minute read. Make sure you optimize for those things during this time because those are important. Just even saying that I've tested a lot, increases your open rates and it makes people who feel that this is gonna be a long email. Um, know how much time they're gonna invest in this email because they can even save it for later because they know how much time they're gonna invest in that piece of content.

Jay Schwedelson: Yeah, that's a trick I learned from, from you and Ari and it works so well. Everybody out there, if you haven't tested adding that two men read to stuff, I am telling you that is the most useful thing that we said and I didn't say it. Of course. Alright, before we wrap up here, Daniel, I wanna know something with your baby and all.

Jay Schwedelson: Um, your baby starts crying a lot. Alright? Are you. Like really good at getting your baby to calm down or are you like, you hand off the baby to Ari be like, okay, this ain't my jam. I stink at this. Like, how good are you at calming? Like when you're on that plane, are you gonna be able to calm the situation down?

Daniel Murray: It's, it's the opposite. Ari hands it up, hands him off to me. Um, wow. Um. We have, uh, anybody who ever has a baby, there's an app called Huckleberry and you're, you're, you've had a baby way too long ago 'cause you didn't have apps when you had a baby. But, um, it basically tells you like when he last ate and when he last, when he's like, sweet spot to like fall asleep.

Daniel Murray: So usually when he's crying, I, based on the app, I know like he's either hungry, tired, or he needs to like, if any, if he's not one of those, he probably needs to like poop. So like. Those. Those are the three things I look at and all the time. So I just diagnose with a cry means like one of those three things, and it usually is one of those things I either feed him, put him to a nap, or go look at change his diaper.

Daniel Murray: So it's a pretty good app if anybody wants to. That's my tip of the day. Get huckleberry if you're a new pair.

Jay Schwedelson: Can I use that for myself? 'cause I feel like for myself, I either wanna take a nap, take a poop.

Daniel Murray: I know, I wish it had sweet spots for us. Uh, I need, I need sweet spots. Uh, but yeah, it's, it's a great app.

Jay Schwedelson: Uh, look at that. We're not sponsored by them. Um, but listen, consider the fact this is the bathroom break. We just crushed it, talking about the bathroom a lot. So this is probably our best episode we've ever done. Uh, or the worst. That's it. All right. We'll see you at the next one. Go follow Daniel later.

Jay Schwedelson: Daniel, come on man. I gotta get back to work. Get out of there. All right. While he's still in there. This is Jay. Check out my podcast. Do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's Daniel. He's finally out

Daniel Murray: back from my bathroom break.

Daniel Murray: This is Daniel. Go follow the Marketing Millennials podcast, but also tune into this series. It's. Once a week, the bathroom break, we talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a, a shout on LinkedIn and tell us what you want to hear.

Daniel Murray: Peace out later.