SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! <== | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray: Welcome to a new special series called The Bathroom Break, that extra 10 Minutes, you either have to listen to marketing tips or use the bathroom or both, but I don't recommend both,

Jay Schwedelson: but that's your choice. This collab is gonna be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schon from the Do This Not That podcast@subjectline.com.

Jay Schwedelson: Each episode in this series, we are gonna go over quick tips about different marketing topics, and if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for another episode of the World Famous Bathroom Break. I'm here with Daniel Murray, who's the ultimate marketing millennial.

Jay Schwedelson: I'm Jay Sch Wetson from Do This, not That podcast. So Daniel, before we get going, I wanna talk to you about your weekend plans. I, so Ally goes on a girls trip every weekend, so she just left on her girls trip. So I'm riding solo this weekend, so I woke up, I'm like, what am I gonna do? Basically, I wind up eating more than normal and watching kitchen nightmares.

Jay Schwedelson: That's all I do when I'm by myself with Gordon Ramsey. Do you have bigger plans than I do?

Daniel Murray: Definitely not. I mean, I, I guess actually, actually I do have a huge plan. We're, we're going to the first time to a restaurant with the baby. I think that's a baby. Oh no, that's a scary plan. But it's the first time.

Daniel Murray: So

Jay Schwedelson: like, are you gonna go to like a

Daniel Murray: loud

Jay Schwedelson: restaurant

Daniel Murray: on purpose? No, we're just gonna go like. Sit outside, go for breakfast time, but we just wanna have him experience it for the first time. Um, okay.

Jay Schwedelson: So that's good that you're sitting outside and breakfast because if you were one of these people gonna like a nice dinner place, you brought your kid, I would shame you and say you're a horrible person.

Jay Schwedelson: That's not Oh, I never do

Daniel Murray: though, because I, I, if my kid cries, I, I'm the type of parent who I'm out. I'm not gonna yell at my kid, but I'm going outside and just, yeah. Soothing him to make sure he's okay. So

Jay Schwedelson: I remember the first time we took our son to dinner for the first time with you all. He just started crying and we just bailed.

Jay Schwedelson: We left, and we didn't try it again for like a year because we were like, screw that. Well, this

Daniel Murray: is probably gonna happen to us. So tune in, tune in, tune in next week to see that we never gonna,

Jay Schwedelson: uh, go to another restaurant again. All right, well, since we are tuned in, let's talk about what's going on. There's been some changes to social media, uh, LinkedIn, uh, uh, uh, Instagram, other things, and they, they're actually kind of game changers.

Jay Schwedelson: So Daniel, take us through one of the biggest ones right now that people are sleeping on, which is, you know, LinkedIn and what's going on with comments and stuff.

Daniel Murray: Yeah. So I just wanna start by saying when a platform launches a new feature. That means you should be testing that feature or using that feature.

Daniel Murray: So LinkedIn, a few months back, or maybe I'll just say a few months back, launched comment impressions, which may, which allowed you to see how many impressions you're getting on your comments on posts. And what, what that signals to me is LinkedIn wants you to comment more. Um, so what I also was noticing is.

Daniel Murray: If you have a company page right now, post impressions are going down. They're not showing as many posts in the feed. So what we, what I started doing with the marketing millennials is commenting on people's posts, but not only commenting on people's posts. I would use. Images that I wanted to test for regular posts, so memes, um, different type of images that have gone viral before that.

Daniel Murray: And I spun it up remixed to make it marketing and commented on popular people's posts and. Basically those are getting as many impressions or more than my regular posts, and they actually are growing the marketing millennials at a faster clip than I've grown when I was posting on them. So I think if you're not having accommodating strategy on LinkedIn, you're not gonna grow as fast as you really want to.

Jay Schwedelson: Okay, so that's wild. Let me just try to digest that and say it back to you. You're saying that going on posts that are out there of other people, like relatively popular posts or super popular posts, commenting on there, putting something not just like, yeah, thumbs up, but something like useful putting an an image in your comment.

Jay Schwedelson: You're getting as much, if not more impressions on the comments that you're leaving than if you do just a post on the feed of the marketing millennials page itself.

Daniel Murray: Exactly, and the thing is when you, LinkedIn, when you scroll, it shows, oh, marketing millennials comment and it will show the comments. So people are liking that comment, commenting back to that comment, and it's becoming.

Daniel Murray: A your own post within a post. It's kind of like a subreddit, um, vibe. Uh, but it, it works really well. But the thing is, you need to, what I recommend people to do is have a, have a database or have a folder or have something on your phone of. Images and memes and, um, ready to go ideas. So when someone comments something that is relatable to something that you saw, you can comment back with that on their post.

Daniel Murray: So the key is to get on that post as quickly as possible, not just comments. On a post that is 48 hours later, um, you wanna get in these people's posts pretty quickly

Jay Schwedelson: and, and I think one of the most valuable things is what Daniel's really talking about. Yes, it works on your personal page for sure, but he's doing this marketing millennials, which is a company page.

Jay Schwedelson: And if your company page is not seeing the traction, this is the strategy.

Daniel Murray: And I'll, I'll add one more thing, two more things on that actually. Yeah. One, it's a great way to test content on a low left way. So, 'cause if people don't see it, it doesn't really matter and if people see it, it becomes a new post.

Daniel Murray: And it's also a low left way of, if you are stuck in these barriers of brand and heavy guardrails, it gives you. More flexibility to test fun ideas as comments first before you bring it to your company page. So I wanted to add those two things.

Jay Schwedelson: So, and we'll probably have to do a part two, one of the other social media changes, 'cause I just wanna send this LinkedIn thing for a second.

Jay Schwedelson: Um, are you posting less actual posts? On the marketing millennials page now, is that like, okay, we used to post, I don't know how frequently you posted daily or whatever. Are you now actually posting less and just that that's part of the strategy?

Daniel Murray: Yeah. I used to post like twice a day, um, on the marketing millennials seven days a week, and now I'm posting one a day and I'm posting way less than I did.

Daniel Murray: The last four years, but I'm commenting way more so, um, I took the energy to just comment way more because I saw the, the results. So for example, last year. I grew like 50% more than I would've grew the year before by just

Jay Schwedelson: doing post, well, let me help Daniel Flex for a second. No, Daniel's gonna say market million has 1.2 million followers on LinkedIn.

Jay Schwedelson: So he is doing this at scale, so that's why it's useful to hear what he's saying. Alright, so how did, how much did you grow it?

Daniel Murray: So basically like the year before I grew 200, I grew 200,000 followers. This year I'm, I'm CLO closing and then like 300,000 followers growth. Wow. By just doing straight in the last 365 by just doing a commenting strategy.

Daniel Murray: That's crazy.

Jay Schwedelson: That's wild. Lemme ask you a question about the comments are, are you like some sort of really, uh, deep, you know, person? Are you going on there and, and writing like five sentences per thing? Or is it just kinda like, you know, one sentence or something funny or like when you actually comment, what do you commenting?

Daniel Murray: Yeah, I mean, I fofo what my brand does. So I'm doing memes, I'm doing um, images, I'm doing things that are relatable to that post that I feel. But I see people doing this, this. Having an insightful paragraph in that post that are also getting tons of attraction on those posts. So you could do a good text post, you could do a good image post.

Daniel Murray: I suggest you do more because it sticks out in a feed where you have more, um, if you have more real estate to work with. So if you're gonna do a text post, add more. Or if you, Jay does this too, he has like funny one, one liners and stuff like that that work very well too. So if you have like a funny cat one liner and a pose, it works as well.

Daniel Murray: Or horrible one-liners. Those

Jay Schwedelson: also hit really well. Those are my jam. Uh, the best part is now my, my teenage kids are on LinkedIn, so I'll post something and they'll get it and they'll just immediately text me like, you're embarrassing. I'm like, really? I mean, leave me alone. I mean, his

Daniel Murray: kids are gonna be LinkedIn famous, so you should get in the, you should get in the bandwagon now.

Daniel Murray: So if you wanna give them a follow big time, I'll, I'll

Jay Schwedelson: put them in the show notes.

Daniel Murray: Yeah, follow, follow. Jay's kids, they are starting to post, um, on LinkedIn and they're doing really well.

Jay Schwedelson: I like, I texted, I'm like. Do you like having a roof? Do you like having food? Like, what is your problem? Don't shame me.

Jay Schwedelson: Like I, I'm

Daniel Murray: not trying to embarrass myself,

Jay Schwedelson: but Good. That happened many, many years ago. Uh, speaking about embarrassing yourself, so, okay, you're out for breakfast or whatever. And then somebody comes over and they're like, oh my God, your baby's so cute. 'cause you've now you're taking your baby out for breakfast, whatever.

Jay Schwedelson: And, and they come over like, how close will you let a stranger get, will you let them get within like two feet or is there like you have a threshold of how close you No, I have a threshold.

Daniel Murray: Um, and I'm definitely gonna try to find like a corner table with a baby is like facing out where it's blocking the table's, blocking everybody.

Daniel Murray: They can look from a distance. Is that because you were a lineman in college? You're like trying to block. I am. I'm, I'm blocked. My baby. Actually, someone, yesterday I was on a walk and I was like, just stopping. 'cause I think Ari went in to go get coffee, a coffee shop, and this person like puts his. Headed my crib and goes, that baby's so cute.

Daniel Murray: And I just pushed, I was like, you, you're not coming near. I didn't even say anything. It's like stiff foreign

Jay Schwedelson: people.

Daniel Murray: Yeah. I'm like, I'm like, sorry I didn't push her, but I pushed the car, I pushed the stroller and I'm like, I'm outta here. Right. Daniel, get sued

Jay Schwedelson: for assault. Oh my. Uh, uh, once again, we've crushed this episode.

Jay Schwedelson: Uh, everyone go on LinkedIn, comment on everything. Most importantly, leave Daniel a review. Tell him that he is the goat 'cause he is. We appreciate you and we'll see you at the next bathroom break. Daniel, come on man. I gotta get back to work. Get out of there. All right, while he's still in there, this is Jay.

Jay Schwedelson: Check out my podcast. Do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing and I hope you give it a try. Oh, here's Daniel. He's

Daniel Murray: finally out. Back from my bathroom break. This is Daniel. Go follow the Marking Millennial podcast, but also tune into this series.

Daniel Murray: It's once a week, the bathroom break. We talk about marking tips that we just spew out, and it could be anything from email subject line to any marking tips in the world. We'll talk about it. Just give us a, a shout on LinkedIn and tell us what you want to hear. Peace out later.