NEW! What LinkedIn Content WORKS? Apple Mail App Fail and Love Island? What’s Up THIS WEEK | Ep. 352

Jay Schwedelson: We are back for what's up this week from the Do This, not that podcast presented by Marigold. This is our short episode where we break down what's going on in business and marketing and life, and then we still have our other episodes later in the week. So what is going on? Well, we have some new data based on what LinkedIn rolled out last week.

Jay Schwedelson: So LinkedIn last week rolled out something very cool. And this is for. Everybody. Doesn't matter if you're a premium user, which is a paid user or regular user, but now on your personal page post doesn't work yet on company page posts. That's coming soon. But let's say you do any kind of a post, you post a meme, you post a carousel, you post a video, doesn't matter.

Jay Schwedelson: After you post it, you can now click view analytics, and for the first time you could see, oh, I posted this funny meme. How many new followers started following me? Or how many profile visits did I get? Specifically from this one post, this is really powerful data. So World Data Research in the last week dug into the most important thing, which is.

Jay Schwedelson: So these types are generating anywhere from 10 to 30 followers per thousand impressions. So you post something. You get a thousand impressions on average, that's generating 10 to 30 followers, new followers, and those are carousel posts with swipeable tactics, meaning you see these posts all the time where it says, you know, five quick tips on whatever, and then you swipe through them.

Jay Schwedelson: These drive. Really high engagement and they're generating the most followers right now per thou per thousand impressions. The other ones are some sort of a PDF cheat sheet or template, something that's more of a downloadable thing that people can save. Those are part of the 10 to 30 followers per thousand impressions, and the other ones in this top bucket are.

Jay Schwedelson: Under 92nd videos that are sharing something useful. It's not just promotional, some sort of tactic driven, uh, important video, but it has to be under 90 seconds. And the last one is selfie style posts with insights where you're taking a selfie of your self or your team or whatever. But you're not just saying, Hey, I was out for the weekend eating pancakes, but this is a new tactic, a new thing, a new whatever.

Jay Schwedelson: But that is, those are generating 10 to 30 followers per post. The ones that are doing the worst, the ones that are generating the least followers, I. Per thousand impressions are memes. They're generating high engagement rate in terms of impressions, but they're only generating one to five followers per thousand impressions.

Jay Schwedelson: And the other ones that are generating just one to five followers per thousand impressions are link out posts, posts that are linking somewhere else. Which makes sense 'cause you're asking people to call to action. There is to go somewhere else. It's not to actually stay on that post. And then any type of boring company page promo image, you know, that generic, Hey, my company's doing this image.

Jay Schwedelson: These, uh, three different type of content types are generating one to five followers per thousand impressions, which is on the lowest side now. What do you want to do with this information? Well, if you do post on LinkedIn, of course, if you're looking to grow your follower account or grow your profile visits and the carousels, the quick tip videos, the down downloadable information, that's where it's at.

Jay Schwedelson: But keep in mind something it's, you know, I'm gonna talk out of both sides of my mouth right now. I. It's not just about the follower count and the profile visits and that ratio, because for example, memes. Memes may have a very low ratio of followers to thousand impressions, but your meme that you post may get 10 x impressions, right?

Jay Schwedelson: It may get 10 times the impressions of some of those other. Content types and when you get 10 times the impressions, you actually are still ahead by posting those meme style things. So really it's just really digging into those analytics and being aware that they are there. Alright. What are some other things that are going on this week that are somewhat relevant?

Jay Schwedelson: Well, for me, this is relevant. I don't know if you saw, but Snapchat finally launched on the Apple Watch. I know you don't care, but I do because whenever I'm out and uh, I don't have my phone with me, I just have my watch with me and I get a Snapchat message, which is usually for my teenage kids. I can't read it on my watch.

Jay Schwedelson: It's the most annoying thing in the world. So finally, they've launched on the Apple Watch, which is great news. The speaking of Apple, the other thing going on. So we all know that Apple rolled out their mail app iOS 18, with all the, you know, the bucketing and the, the different types of things going on in the mail app.

Jay Schwedelson: It's horrendous. I don't care what anybody says and a lot of people are not using all that functionality. But what is interesting, two things. Number one, uh, in Gadget came out this week and said iOS eighteen's mail app. Has now reached 68% adoption across all iPhone users. Now it's a misleading stat because that doesn't mean 68% of people have turned on all of the notifications and all of the garbage that came with the mail app, but 68% are now using it.

Jay Schwedelson: So that's super interesting. But the other thing that's going on, if anybody here has dealt with this, so Apple just rolled out iOS 18.5. You know, they always have these like. Updates every few months or whatever. iOS, 18.4 0.5, whatever. Well, if you're having issues with your mail app, it's not just you.

Jay Schwedelson: People everywhere have been reporting white screen and blank inboxes and delayed syncs. It's been a mess. I know I've been dealing with this. So iOS 18 five that just rolled out, I'm sure you probably did the update 'cause it forces you to the update. It's a hot mess, especially for the mail app. So it's not.

Jay Schwedelson: Just you. Okay. Some ridiculous news going on. 'cause I always like to share really useful stuff. Number one, you don't care but love island USA is back season seven. I think I'm gonna give it a try. The problem with Love Island, which is on like Peacock and wherever else you can get it, they release six episodes a week and that is ridiculous.

Jay Schwedelson: It's almost like this podcast, you can't listen to it all. You can't watch it all. It's too much content. So I may give it a shot, but I just can't dedicate six nights in my life to a show. I just can't. I don't know. Other interesting things is that McDonald's. They have now announced a new McFlurry option.

Jay Schwedelson: Let's go. It is the Hershey's S'mores McFlurry, which I'm very pro. The only problem is when you go to McDonald's again to McFlurry, it takes like an hour. It's like you go there, like I went to McFlurry, like I went the other uh, day. Okay. And they go Can, it was a drive through. They go, can you pull around and wait in the front?

Jay Schwedelson: We'll bring it out to you. Because they didn't wanna slow down the rest of the line because the McFlurry just take too long. So they need to figure out how to make this Hershey's McFlurry faster or else I'm not gonna get involved with it. I know you care. I. Um, I was very happy to see something, but then I got very sad.

Jay Schwedelson: So, Britney Spears, who I always worry about, free Britney, I always worry about Britney Spears. She announced, believe it or not, just now today, a new collab with Balenciaga, a new fashion and music collab with Balenciaga. That makes me happy. Because I, I, I worry about Brittany, like, is she doing okay? Is she really know what's going on?

Jay Schwedelson: Whatever. And so if she's doing a a collab, that's a good thing. The only problem is the shirts and the stuff that they're releasing. She released a t-shirt. I. With Balenciaga, it's $800. Come on. And a, a baseball hat that says Britney on it in blue for $1,200. This is the collab. I don't know. I'm not into that.

Jay Schwedelson: That's not cool. That's kind of ridiculous. Speaking of collabs, um, I also saw. The Captain Morgan is doing a collab with Megan too. The, the horror movie or whatever. Um, and that's pretty cool 'cause Captain Morgan release this glow in the dark limited edition spiced drum bottle. Why do I even care about collabs?

Jay Schwedelson: 'cause I've actually started doing a lot of collabs in my business. If you haven't done this, I don't care if you're a consumer brand, a boring business brand, you're like, we can't do collabs. We're not, we're not Captain Morgan. We're not Britney Spears. So not true. You even see it on this podcast. We collabed with the marketing millennials.

Jay Schwedelson: We collab with validity on spam McDon. We collab in our newsletters, we collab on social media. It doesn't matter what industry you're in, I'm telling you collabs, they generate so much engagement. You meet so many new people. I don't care what industry you're in, if you haven't explored, I. Collapse and you don't need like formal partnerships.

Jay Schwedelson: It's not hard. Like, hey, this next newsletter, let's do a joint collab. We'll release the same newsletter. Half the content will be you, half the content will be me. Same thing on podcasts. If you're not exploring collabs, I think you're leaving something really cool on the table. Anyway, speaking of, cool, that's not me.

Jay Schwedelson: Appreciate you being here. Thanks for checking everything out and uh, have a great week later.