What’s Up THIS WEEK: New ChatGPT Marketing! Instagram Big Change? | Ep. 464

Jay: we are back for what's up this week from the do this, not that podcast. This is our short episode. We breakdown what's going on in business and marketing and life, and then we sell our other ones later in the week. So what's going on? Let's get into it. Well, probably the biggest thing this week is that chat chip PT rolled out.

Jay: It's major new model, GPT 5.2, and you're like, oh, I'm not an AI expert. What? What does that even mean? Who cares? And that's fair. But this model, this 5.2, which basically means when you go to CHA GPT in the upper left hand corner, you're gonna see it says Chachi PT 5.2. That means that you're operating on this new version of Chacha Petite.

Jay: It is rolled out. It's not available yet, a hundred percent, but I'd say like 80%. And so it'll be fully rolled out by the end of this week. And it applies not only to Chae but also Microsoft copilot 'cause they kind of all both use the same technology. And as it relates to marketing, one of the biggest game changers that uh, you can now do with Chacha T 5.2, which just released is that it is much, much, much better at predicting.

Jay: Attention before you go live with anything marketing related. So what do I mean by that? For example, so let's say you uploaded an image of an email that you've created. It could be a newsletter, a promo, email, whatever it may be. If you had uploaded that image to Chae 5.1. What it would be able to do it, be able to describe what's in there, maybe label some elements, summarize what was in that image.

Jay: But 5.2 is totally different. What 5.2 can do now, and this just happened in the last few days, it can actually simulate human scanned behavior. Which is a really, really big deal, and it can actually predict what people are gonna look at with a very high, uh, efficiency rating. And I, I'll tell you, we did some testing around it, so here's how you can use this in your marketing to test it out.

Jay: So. I call this the two second scan path test. All right? And it's kind of just like really simple and useful. You upload your image, your email image, you know the full image of your entire email that's been created. Maybe a hero graphic, something for social that you wanna post some sort of promo visual anyway.

Jay: Then you use a prompt just like this and you say this to chatt 5.2. And you don't have to do anything. It's already set up for 5.2. All you say is assume the reader scans this image for two seconds in an inbox or email body or on social media. Where do their eyes go first? Second, third. What message do they walk away with and what CHATT 5.2 is able to now tell you?

Jay: It will give you the predicted eye flow, any visual distractions, whether your image helps or hijacks the call to action button. If the image overall is hurting comprehension, 5.1 could not do this at all. So we did some initial testing, uh, and took the suggestions that it gave us across about 15 campaigns so far, and we saw between a 15 to 25% higher average click through for my agency clients.

Jay: The biggest impact, positive impact was on email newsletters and time sensitive promos. So I thought that was really cool to try to check out. Other things going on this week that are pretty cool is a lot of social media stuff that's going on. So, I don't know if you saw this in Pretty little Marketer, but uh, this is right now in beta, so it's definitely not for anybody, everybody at all.

Jay: But Instagram is testing a new early access feature for reels. What that means is they're starting to do some beta testing. We're seeing it in some places that, uh, if you follow somebody. You're able to see one of their reels that they made 24 hours before anyone else. What's really interesting about this is for the last six months or so, everyone is saying that followers aren't gonna matter.

Jay: Followers are gonna be irrelevant, and Instagram right here is kind of double downing on a massive incentive for people to follow accounts. So if this goes full blown, I do think it's going to boost follower numbers for a lot of people. TikTok, which I don't use as much as I probably should, but TikTok is finally introducing something that I will use quite a bit.

Jay: Okay. Nearby feed. I hope this comes to the US very fast. It's already rolling out in Europe. This is a game changer for me and I think it's gonna bring even more people to TikTok and more marketing. And then LinkedIn rolled out something new, uh, for one of their paid ad units, which I'm really interested to see if this works at all.

Jay: So what they rolled out this week is ad personalization tailored within your ad copy. What does that mean? What they're doing is, and you are gonna start to see it on LinkedIn. When you see an ad on LinkedIn, it's gonna be personalized down to the individual level. Say Jay, it's gonna use your name, right, Jay, uh, people that are, you know, vice presidents of marketing in the retail industry really love this.

Jay: Basically, it's gonna pull in who you are into the start of the ad. Copy your name. Your industry, your title, your company name, and now you're gonna be able to run an AB test of this personalized version at an individual level. Think. Think of it just like personalizing an email promotion. Each ad is gonna be personalized in the person's feed with their information.

Jay: So this just rolled out this week, so that's, I don't know if that's gonna have the same effect as it does in email where it really helps 'cause it's a little creepy and weird because you know the company didn't do, it's just kinda like. AI doing it or whatever, anyway, in totally useless news, right? Um, I'm so happy to report that six seven is totally dead.

Jay: This idea of people saying six, seven, go, ha ha ha. That's funny. It's dead. But the funniest part about it is that Google is super late to the party. If you go on Google, search the search engine right now. And you just type in the numbers six, seven and hit search. Something funny happens, but they just added this recently and it's like, dude, you are so late to the party that if you're doing this now, nobody.

Jay: No, nobody who's even remotely cool says six seven anymore. Um, and since we're in the holiday season, you know what I saw that was kind of somewhat interesting to me. Home alone. Everybody loves a movie Home alone, right. Uh, Kevin and the McAllister family, everybody loves it. Right? I saw this article, which blew my mind, that, um, you know, Catherine O'Hara, who plays Kate, the mom, Kevin's mom, you know, she's from, uh, Schitt's Creek.

Jay: She's amazing. She's the funniest person on the planet. She almost wasn't. Kate in the movie, and they were very close to, um, casting either Christie, Allie, she used to be on the TV show Cheers, or Susan Sarandon, um, instead of Kate. That would've been terrible. I mean, she's iconic in that role. So I thought that was pretty interesting.

Jay: Um, listen, you are awesome. I hope you're having a great holiday season. I really do. I hope you are getting time with family. You're recharging, you're rebooting all of it. You wanna give me a holiday gift, follow the show, leave it a review. I would really appreciate it. If the show doesn't suck, it might suck.