SPECIAL LIMITED SERIES: ===> SUBJECT LINE Secrets! Get The Email OPENED! <=== | BATHROOM Break #4 (COLLAB: The Marketing Millennials + Do This, Not That)

Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson from the do this, not that podcast and subjectline.com each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

We're back with another episode of Bathroom Breaks with Daniel Murray from the Market Millennials. That's me and Jay Schwedelson from Subjectlightline.com and Guru Media. We're excited to talk about this topic. Today it's going to be about emails.

Quick tips about the emails, but going even deeper. We're talking about subject lines of emails. So last episode we talked about the friendly. From this episode, we're going to talk about subject line.

But I'm going to get Jay to kick it off with his first subject line tip.

So to us, subject line is critical, right? It's how you get the email open. But the thing that you have to plant in your mind always is that people do not read the entire subject line.

You could literally put at the end of the subject line, you're a giant loser. And no one would ever see it. No one would care because no one reads the whole thing.

The reason I say that is you need to focus on the first half your subject line, but also the first few characters. So I'll give you some examples.

If you start your subject line with a number, you know the seven pitfalls to avoid the three hottest trends you need to know about. The three fashion tips you need to know about doesn't matter.

Actually, starting with just with a number will lift your open rates on emails by over 15%, because what you want to do is stand out immediately. So, Daniel, what are some other tips?

I'm going to go into a way different tip of this, and I'm going from a copywriter perspective. I like to think of the subject line as the first sentence of the email.

And the reason why I like to say that, and I know that you have to be a good copywriter to get the first tips of starting with like five things. So think of it as the headline of your email, the first sentence email.

Because the way you go to think about it is first line, second line, third line, Everything needs to flow smoothly down your email. So I think about it as like a way to peak interest of what we're going to talk about.

A lot of people, the biggest turn off on an email is having a subject line that does not connect to the email.

I like, if you're just trying to get an open, then you're just going to get that open Rate is going to drop from the next email if you don't have a subject line that connects to your email. So just think of it as that headline of your email. That's what we do in the market. Millennials.

We always think of it as like, what is this headline for the email? Like? And we work on it. We, we have like 30, 40, 50 subject lines.

Wow.

Go out.

Wow.

We're like nixing subject lines that before it goes out. So just Mr. Beast does this with these YouTube headlines. It's so important.

So many people take two minutes to write a subject line where it's probably the most important part of an email.

That's amazing that you come out with that many versions. But it's smart because that's going to be what dictates whether the email gets open or not.

And I think one, probably the most important thing that we could say about subject lines is that no longer is the copy the content of the words or the symbols or the capitalization that you're putting in your subject line. That is not going to cause you to either stay in the inbox or go in the junk folder or spam folder.

You know, 15 years ago, the reason you went in the junk folder spam folder was because you put the word free in there or you put an exclamation mark or brackets or some sort of special character. Filtering technology was all based on the content of your emails and especially your subject line. But that changed.

In the last five years, that changed and now the reason you go into the inbox versus the junk folder and is about the engagement that you have with your users. How often are they opening and clicking your emails?

So ironically, the things that most often you hear that you should avoid, like, you know, these spammy trigger words that those are garbage or exclamation marks or special characters, they tell you to avoid those, but those are the actual very things that generate higher open rates, higher engagement and allow you to stay in the inbox more. So understanding that you can be liberated to write whatever you want to write is probably the most important thing.

Yeah, I think that's a great tip. I, I remember being an email marketing person and People telling me don't put free in that subject line.

And this was like 10 years ago when I started email marketing. So the next, the next tip I'm going to give is there's like positive and negative ways of saying subject lines like do not do this or do not I.

The negative always opens big better than a positive.

Always, always.

So like if you say like five failures that I've had or like do not do this in your emails, it always does way better than doing the positives.

And I'm not saying do it as like a terrible thing that's going to scare someone where there's subject lines where you, you see people try to scare people into opening.

I'm just saying like five failures you you in your email that you could take out of your emails or something like that where evokes emotion that I want to check out so I don't make that mistake as well.

And using emotions to in your subject line is one of the best things to do and that's a copywriting tip in general is just figure out those emotional things that your audience actually cares about and use that in yourself.

I think it's a fantastic tip.

And we see the exact same thing where people want to avoid mistakes, they want to avoid pitfalls and it's much more enticing them to avoid making mistake than it is for them to actually better themselves and learn something new.

So when you have, you know, three pitfalls to avoid the five mistakes all small business owners make or whatever instantly that's going to beat out almost every other kind of positive subject line. So let me ask you the big loaded question. You ready Emoji or no emoji?

I'm an emoji guy because I think it consistently it's like that with if you go listen to a friendly from it gives that consistency in the inbox that people know what to expect that this is the that email. I actually think it's actually like you said, like nobody reads the whole subject line.

I think like I'm just making a prediction but I'm, I think probably like 25% of my audience just opens it because they see that flame emoji and the thing Morning Brew started doing this earlier with their coffee cup. But I'm big into emojis. It doesn't even have to be in the front. It could be at the end. It could tie into the email.

I like it as a consistent emoji that I used every single send.

I think emojis are a fantastic tactic and two things most Marketers are afraid to use them because they think it's overdone that everybody's using emojis. And I will tell you that less than 5% of all emails have emojis in the subject lines. So you're still in the minority.

If you're using it on the B2B side, it has a stupid name and you don't have to use some of the stupid emojis. But if it was called a business icon instead of an emoji, you would use it.

And you could put a calendar emoji or a check mark emoji or anything just to grab that millisecond attention that people are doing the social scroll in their inbox. That's the goal with the emoji. So if you're not testing it, you should. It's a win.

All right, so now coming up soon is next week is going to be part two of our subject line tips and getting the emails open. And Daniel, what do you want to say to wrap up this one?

I want to say, and I'm not doing this for promo purposes, but go to subjectline.com to test your subject line.

And sign up for Daniel's newsletter. It's my favorite newsletter to read. So Daniel Murray from the Milwaukee Mills, check it out. All right, thanks for being here.

Stay tuned for more from the bathroom break next week. Daniel, come on, man, I got to get back to work. Get out of there. All right, while he's still in there, this is Jay.

Check out my podcast, do this, not that for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

Back from my bathroom break. This is Daniel. Go follow the Market Millennials podcast, but also tune into the series. It's once a week, the Bathroom Break.

We talk about marketing tips that we just spew out. And it could be anything from email subject line to any marketing tips in the world. We'll talk about it.

Just give us a a shout on LinkedIn and tell us what you want to hear. Peace out.