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EP. 98- LinkedIn TV? HAPPY GILMORE 2? I What’s Up THIS WEEK

Michael GuinooApril 9, 2024July 14th, 20252 min read

In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn’s new connected TV ad offering, Meta’s expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel.

Main Discussion Points:

– LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This merges digital and connected devices and expands LinkedIn’s capabilities for both B2B and consumer marketing.

– Meta (Facebook) is expanding its AI labeling policy to append “made with AI” labels to any content detected as using AI, similar to YouTube’s recent changes. This helps users identify what content is real vs. AI-generated.

– You can text yourself or others just an airline’s two-letter code plus your flight number to get a link with real-time flight updates on gate, baggage info, delays, etc.

– A Legally Blonde TV series is coming to Amazon Prime.

– Adam Sandler confirmed a Happy Gilmore sequel is happening.

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Transcript
Jay Schwedelson:

Foreign we are here for what's up this week from do this. Not that this is our short episode or breakdown.

What is going on in the world of marketing and business this week that we should all be thinking about? And then later in the week we still have our Ask us Anything and at the end of the week we have our longer episode about tactics, tips and stuff.

So thanks for checking it out. So what is going on this week? Well, LinkedIn launched something really cool. It is LinkedIn CTV ads. What is that?

CTV is connected TV and running a CTV ad, whether it's with LinkedIn or anyone else, allows video ads to be shown on a TV set or a device while a viewer is watching a movie, a TV show or other video content through a streaming service. So let's say you're using your Apple TV to stream on any one of your different apps that you have.

You now as a marketer can run your LinkedIn video ads and have those ads appear within those streaming devices. And you could use the same targeting criteria that you do to run your regular LinkedIn ads.

You can now use that criteria and target people using stream streaming devices when they're watching TV or watching a movie or whatever. And this is really the merging of digital and connected devices all into one.

So I think there's going to be a real big change, especially for B2B marketers to be able to use connected TV. But I also think it's going to turn LinkedIn into even more of a consumer marketing channel to reach more of an affluent audience.

So connected TV ads from LinkedIn is new this week. Another new thing this week is from Meta.

Following really what Google did with YouTube a few weeks back, Meta is expanding its AI labeling policy on all the content that you see on Facebook on all their different apps. The new process from Meta, right, will have a little label that says Made with AI and it's going to be appended to content.

When Meta detects anything that's utilizing AI, could be an image, it could be copy anything that's related to AI. If they're able to detect it, which they're pretty good at, it's going to now have a label that says made with AI. And I think this is a good thing.

YouTube is now doing the same thing and this is where we're heading. We need to label all of the AI stuff so we know what's real and what's not real.

And we can't rely on government regulations to do it because it's going to take too long and we're going to start to get really confused about what we're seeing. So Meta is now rolling that out. That's new this week.

Something I learned this week, which I have no idea if everybody already knew this, but it's a trending thing. And I didn't know that you could do this. And this is wild. All right.

Did you know that if you text yourself or text your family member, like, let's say you're traveling somewhere, okay.

And you want to figure out what gate your flight is at or what carousel your baggage is going to come out on or is your flight on time, Anything related to your flight. If you text yourself the two letter airline code, like if you're flying American Airlines, it would be a.

let's say your flight was AA:terally just text yourself AA:

All you need to do is send yourself the two letter code of your airline plus the number of your flight. You could text it to a friend if you want them to be able to track you, whatever. Or yourself. I saw this. I tried it. It blew my mind. Very cool hack.

I'm doing that from now on, Period. End of story. All right.

Nonsense that's going on this week that of course I find important is that it was announced that Legally Blonde, there's going to be a new TV series coming out on Amazon. The Legally Blonde TV series from the Reese Witherspoo movie. I'm into this great movie, very pro Legally Blonde TV show.

And then the other big news this week, Adam Sandler has confirmed we are getting a Happy Gilmore too. Come on. That's awesome. If you didn't like Happy Gilmore, what is wrong with you?

Although, you know, sometimes some of these sequels or even reboots are epically horrible and they should never be made. That's not the case, obviously, with Happy Gilmore. But like, I remember Fuller House. That was terrible. I don't even know if that's still around.

That was a horrible reboot that should never have been made. Another one that they're coming out with in September is Transformers 1, which is a reboot of the Transformer movies. Enough.

Enough with the Transformer movies. Who cares about the. The robots turning into whatever they turn into and taking over. I mean, who cares? Anyway, that's what's going on this week.

So please check out our Ask us anything, check out our longer episode and leave this thing a review if it wasn't terrible. And lastly, register for Guru Conference, Our free virtual 2 day email marketing event. We are going to run out of spots.

20,000 people are going to be there. It is all about email. It's two days. It's virtual. It's free. Guru conference.com you are awesome. You did it. You made it to the end. Nice.

But the party's not over. Subscribe to make sure you get the latest episode each each week for more actionable tips and a little chaos from today's top marketers.

And hook us up with a five star review if this wasn't the worst podcast of all time.

Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart and me. GuruEvents.com check it out.

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Transcript
Jay Schwedelson:

Foreign we are here for what's up this week from do this. Not that this is our short episode or breakdown.

What is going on in the world of marketing and business this week that we should all be thinking about? And then later in the week we still have our Ask us Anything and at the end of the week we have our longer episode about tactics, tips and stuff.

So thanks for checking it out. So what is going on this week? Well, LinkedIn launched something really cool. It is LinkedIn CTV ads. What is that?

CTV is connected TV and running a CTV ad, whether it's with LinkedIn or anyone else, allows video ads to be shown on a TV set or a device while a viewer is watching a movie, a TV show or other video content through a streaming service. So let's say you're using your Apple TV to stream on any one of your different apps that you have.

You now as a marketer can run your LinkedIn video ads and have those ads appear within those streaming devices. And you could use the same targeting criteria that you do to run your regular LinkedIn ads.

You can now use that criteria and target people using stream streaming devices when they're watching TV or watching a movie or whatever. And this is really the merging of digital and connected devices all into one.

So I think there's going to be a real big change, especially for B2B marketers to be able to use connected TV. But I also think it's going to turn LinkedIn into even more of a consumer marketing channel to reach more of an affluent audience.

So connected TV ads from LinkedIn is new this week. Another new thing this week is from Meta.

Following really what Google did with YouTube a few weeks back, Meta is expanding its AI labeling policy on all the content that you see on Facebook on all their different apps. The new process from Meta, right, will have a little label that says Made with AI and it's going to be appended to content.

When Meta detects anything that's utilizing AI, could be an image, it could be copy anything that's related to AI. If they're able to detect it, which they're pretty good at, it's going to now have a label that says made with AI. And I think this is a good thing.

YouTube is now doing the same thing and this is where we're heading. We need to label all of the AI stuff so we know what's real and what's not real.

And we can't rely on government regulations to do it because it's going to take too long and we're going to start to get really confused about what we're seeing. So Meta is now rolling that out. That's new this week.

Something I learned this week, which I have no idea if everybody already knew this, but it's a trending thing. And I didn't know that you could do this. And this is wild. All right.

Did you know that if you text yourself or text your family member, like, let's say you're traveling somewhere, okay.

And you want to figure out what gate your flight is at or what carousel your baggage is going to come out on or is your flight on time, Anything related to your flight. If you text yourself the two letter airline code, like if you're flying American Airlines, it would be a.

let's say your flight was AA:terally just text yourself AA:

All you need to do is send yourself the two letter code of your airline plus the number of your flight. You could text it to a friend if you want them to be able to track you, whatever. Or yourself. I saw this. I tried it. It blew my mind. Very cool hack.

I'm doing that from now on, Period. End of story. All right.

Nonsense that's going on this week that of course I find important is that it was announced that Legally Blonde, there's going to be a new TV series coming out on Amazon. The Legally Blonde TV series from the Reese Witherspoo movie. I'm into this great movie, very pro Legally Blonde TV show.

And then the other big news this week, Adam Sandler has confirmed we are getting a Happy Gilmore too. Come on. That's awesome. If you didn't like Happy Gilmore, what is wrong with you?

Although, you know, sometimes some of these sequels or even reboots are epically horrible and they should never be made. That's not the case, obviously, with Happy Gilmore. But like, I remember Fuller House. That was terrible. I don't even know if that's still around.

That was a horrible reboot that should never have been made. Another one that they're coming out with in September is Transformers 1, which is a reboot of the Transformer movies. Enough.

Enough with the Transformer movies. Who cares about the. The robots turning into whatever they turn into and taking over. I mean, who cares? Anyway, that's what's going on this week.

So please check out our Ask us anything, check out our longer episode and leave this thing a review if it wasn't terrible. And lastly, register for Guru Conference, Our free virtual 2 day email marketing event. We are going to run out of spots.

20,000 people are going to be there. It is all about email. It's two days. It's virtual. It's free. Guru conference.com you are awesome. You did it. You made it to the end. Nice.

But the party's not over. Subscribe to make sure you get the latest episode each each week for more actionable tips and a little chaos from today's top marketers.

And hook us up with a five star review if this wasn't the worst podcast of all time.

Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart and me. GuruEvents.com check it out.