In this short “Ask Us ANYTHING” episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a “ridiculous question” about how he celebrates his birthday. Listeners can expect to learn Jay’s thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stories from Jay.
Main Discussion Points:
– Using AI like ChatGPT to write marketing content
– Don’t just copy and paste AI-generated content or it will hurt your search rankings and click-through rates
– Change at least 30% of the AI output to make it work well
– Use AI as an idea generator and content prompter
– Jay’s uncomfortable “happy birthday” experience at a restaurant
– Does not like the common restaurant tradition of waiters singing happy birthday
– Felt awkward and did not know how to react
– Thinks the tradition needs to end
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Transcript
Foreign. We are back for Ask Us anything from do this. Not that. This is a super short episode where we get in work questions and ridiculous questions.
In all week long we try to tackle one of each. And if you want to submit a question, you can go to jschweddelson.com/podcast.
There's a big button that says ask us anything and you can submit it and we're going to try to answer it. So here we go. Let's tackle the work question first. So we got a question from Sarah from West Virginia. I've never been to West Virginia.
I want to go there. I like the John Denver song. That's about West Virginia, right? Yeah, totally. So yeah, I'm going. I'll visit you. What's up?
All right, so what's the question? The question from Sarah, Is it bad to use ChatGPT to write our content?
So this is a great question because things are actually evolving on this topic now. We're all using chat, GPT and other AI related stuff to help us with our content. We are. Come on. If you're not, you're lying, you're full of it.
Because we all are.
But what we can't do anymore and there's new data out is we can't literally say, okay, chatgpt, write this blog for me, write this newsletter, write this social post and then copy and paste it and then utilize it because it will actually hurt performance. And there's new data out on how much of it we need to change.
So first off, in the last few weeks Google has come out and they've actually said that if you just take the AI content that's coming out of these tools and you stick it on your website, basically what they've said, they haven't exactly said it, but they've said it like this. They're saying, quote, unquote. They want to address emerging tactics like using automation to generate low quality or unoriginal content.
They don't want to say AI because they're so heavily invested in AI, but essentially it's AI and they're dropping you down in the search results. When people search for things on your topic by over 40%, that is what they're saying and that's what they're doing.
So you can't just copy and paste the other thing. That's really interesting.
We saw some data come out from Neil Patel's agency where they did a whole analysis on content written on a site or in blogs and things like that. They did a head to head analysis of human written Content versus content written by AI and how it actually does as it relates to performance.
And what it found was that over 94% of the time the human written content outperformed the AI written content. Now to take it one step further to one step further, we're seeing that in email newsletters as an example email newsletters.
If you did a head to head comparison, we looked at this from hundreds of different newsletters head to head comparison where you have the content that was written just by AI versus content that was written by a human. We're seeing human written content outperform AI written content in terms of click through rates within the email newsletters by over 65%.
Now here's the secret sauce thing. We're all going to use AI to be an idea generator to get some of our juices flowing in terms of what we're going to write about.
But the number that we really need to be looking for is you want to be changing the content by about at least 30%.
So whatever the output is you get from the AI, if you change it by at least 30%, you tweak it, adjust it, edit it by at least 30% of the content, then you're not going to have the issues in terms of depressed click through rates in your newsletter, depressed search engine rankings, all of that. So yes, you could use the output of ChatGPT, but you don't want it to be just copy and paste.
All right, before we get into the ridiculous question, which is ridiculous, of course, this podcast is exclusively presented by Marigold. Marigold is awesome. I use them to send out my emails. I send out billions of emails and if you don't use Marigold you are making a mistake.
They are the roll up of Sail through and Campaign Monitor and Emma and Cheetah Digital. They're all part of Marigold and they just released a piece of content which is so awesome. It's all about AI.
This is really what you need to be reading if you want to make sure you're doing it right, that you have access to the best prompts. It is called the Relationship Marketer's Guide to Generative AI and this is from Marigold. It is free.
If you want to download this thing, all you got to do is go to jschweddelson.com Marigold that's my full name, jschwetelson.com Marigold and you can download the Relationship Marketers Guide to Generative AI. I am using this for my marketing.
It is a great resource and if you want to know more about the platform that I use to send out my email that I strongly endorse. You go to meet marigold.com. now, let's get into the ridiculous question. We got a question in from Dave from Brooklyn, New York. What's up, Brooklyn?
I used to live in New York. I think I got rid of my New York accent. I feel like I did. I say I'm from Florida now, but I don't know. I still love New York. Don't get me wrong.
So, Dave, what's up? Dave says, I have a birthday coming up. I'm curious. How do you celebrate your birthday?
That's a good question, because my birthday is actually in a week. Okay.
And this is a timely question because my family and I just went out for an early birthday dinner because I have teenage kids and it's hard to get every everybody together. So went out for an early birthday dinner and went to a new place we'd never been to into this Greek restaurant.
And of course, because I have issues with everything in life, I can't take it. Right. I think we need to put an end to the. Tell the waiter secretly that it's somebody's birthday at the table.
So at the end, they bring over something with a candle. I think we just need to stop it. Because at this dinner, I'm sitting there, I'm like, oh, I hope they don't do that routine.
And then, of course, what happens is at the end of the meal, not only because I've never been here, we didn't know that this is what they do with this restaurant. Not only did our waiter come over, but it's one of these places where all the waiters come over, okay.
And they all start singing happy birthday to you. And then everybody in the restaurant starts participating, and you feel like a doofus. You're like, what? Come on. I'm not four.
And so everybody's singing, and for me, I never know what to do. I sing. So I sang birthday happy birthday to myself. And then when it comes to your name, do you say your name? I said my name.
The whole thing is so uncomfortable. And my waiter was way more enthusiastic than he should have been. He was very into it. He threw up napkins at the end. I'm like, it all has to stop.
It needs to stop. We need a new plan. It can't be where the entire restaurant does this. I know. That's horrible. I know people like it. I know I'm a loser. But enough.
It's over, okay? So, yeah, that's how I celebrate my birthday. I'm no fun. I'm just not fun. What are you going to do? Anyway, listen, please give this thing a review.
Say it's the worst podcast of all time. Well actually don't do that. Say you like it. That would be great. It helps to circulate the podcast.
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