In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee – Starbucks, Dunkin' or McDonald's.
Main Discussion Points:
– The biggest marketing mistake is related to speed – not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers)
– For business leads, follow up within 24 hours or open and response rates drop 30%+
– For consumers getting discounts and promo codes, send within 5 minutes or usage drops 40%
– Abandoned shopping carts – send email around 6 hours later for best re-engagement
– Jay drinks too much coffee and doesn't want to hear about it
– Dunkin' coffee tastes better but Starbucks pulls you in more
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!