In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor.
Main Discussion Points:
– A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms.
– Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories.
– Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences.
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