In this wide-ranging episode, Jay discusses key marketing trends and strategies for 2024. He talks about what to expect in the first few weeks of January when marketing performance tends to dip, how to account for depressed performance during the 2024 election year, and shares some chaotic personal stories.
Main Discussion Points:
– First 2 weeks of January see low marketing performance; don't expect much from webinars or high-number lists
– Back in stock and massive discounts work in early January
– Unsubscribes remain high in early January
– Good tactic: Email existing contacts about new hires and request adding them to your lists
– 2024 is a presidential election year which brings high noise levels and depressed marketing performance
– Jay's events company moved its November event earlier to avoid proximity to election
– Chaotic personal story about awkward dinner conversations
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