In this episode of his podcast, host Jay Schwedelson discusses the importance of email preheaders. He defines what preheaders are, common mistakes marketers make with them, and best practices for leveraging preheaders to improve email open and click-through rates.
Main Discussion Points:
– What is an email preheader and why it's important
– Common mistake – only testing emails on desktop and not phones, resulting in preheader code issues
– Tips for effective preheaders
– Using continuation preheaders starting with "and", "but", or "plus"
– Testing no preheader at all
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