What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡 | Ep. 421

Jay Schwedelson: We are back for what's up this week from the Do This, not that podcast presented by Marigold. This is our short episode where Breakdown, what's going on in business and marketing and life. So let's jump into it. What's going on? Well, you're probably taking a picture of yourself right now because Snapchat came out this week and said over the last 12 months, how many selfies do you think people took on Snapchat?

Jay Schwedelson: 1 trillion. What are we doing? People An Apple report. Over the same time period, there were 500 billion selfies taken. I mean, when I'm out and I see somebody like posing in all sorts of weird ways and taking a a selfie of themselves, I absolutely make fun of them in my mind. But then I wind up doing it too.

Jay Schwedelson: I don't know. All we do is take pictures of ourselves. We need a life. I need a life for sure. What else is going on? Well. We are right now in this very moment. Okay, this is the start of the data collection Gold Rush. What do I mean by that? From October 1st through October 15th, these two weeks are among the highest, uh, opt-in rates of any time over the year.

Jay Schwedelson: They're actually number two only right near, uh, Thanksgiving. So this is the second highest week where people are opting into things for business offers. And consumer offers. Why is that? Well, on the consumer side, it's obvious, right? We're leading into Halloween and then Thanksgiving time, and then the holidays and all this stuff, and everybody wants the deals.

Jay Schwedelson: You wanna make sure that you're running your lead gen campaigns, your paid social media campaigns. This is the time to be doing newsletter swaps, uh, ad swaps with people. Anything that you can do to be capturing data, this is the time that people are most open to be giving you that data. So it's a great time to launch your.

Jay Schwedelson: At the time, everyone said this is never gonna work. This is, uh, I don't know, whatever. But now Europe is saying, you know what? I think that rule's pretty good. And they are going down the path of pushing for the same thing that social media starts when you're 16. Now, I don't know about all that, but I will tell you I'm very pro.

Jay Schwedelson: Not having the phones, uh, during the school day for students. Nobody asked me. But I think it's, I think it's important. I know everyone still has like an iPad or a computer and that's fine, whatever. But when everyone just has their phones all day in school, whatever, I'm glad I didn't have a phone, uh, when I was going to school because I don't, I don't know how you get anything done.

Jay Schwedelson: All I'd be doing is texting, looking at social media, whatever. So, um, it'll be interesting to see if Europe really does pass that law, because if. You're passed the law. Australia passed the law. Now we got some that might be going worldwide, which would pretty wild. Um, what else is going on? So Digiday came out and they shared some new data on LinkedIn, which I thought was super interesting.

Jay Schwedelson: They shared that LinkedIn video views are actually dropping. So you know when everyone's posting their videos now and the views on those are dropping according to Digita over the last 60 days. Now the reason that's interesting is for the last, I don't know, three to six months. Everything about LinkedIn is like, oh wow, video is blowing up.

Jay Schwedelson: It's getting all the views, it's getting all of the engagement, it's getting everything and everyone, there was this tidal wave rush of to get video content onto LinkedIn, and I do it too. I put video stuff on there all the time. But now they're saying it's a slump. Now LinkedIn is saying there's nothing different.

Jay Schwedelson: Really what I think is going on was that there's just too much video now. There's just a tidal wave of video. And unlike TikTok where the entire platform is video, it's now, uh, what are people willing to consume? So it's almost like we're going backwards again. We're going backwards. And now they're saying, uh, cheat sheets and carousel posts and, and image posts with text do better.

Jay Schwedelson: It's all annoying. Here's the bottom line. Just don't post boring garbage. If you don't post boring garbage. People are gonna like it. It's gonna circulate whether it's a video, a carousel post, or whatever. But you don't just now, you don't need to only be doing video. You gotta be doing everything. Change up your formats, whatever.

Jay Schwedelson: So you got whatever. You don't care. But I'm gonna give you the update on the Golden Bachelor that you're not watching. 'cause this guy is a clown. So the Golden Bachelor started on A, B, C. Okay. And that's the one where, um, it's a dude and there's like 30 women, but he's an older dude and whatever. And so it started, but this guy is a clown.

Jay Schwedelson: And the reason I say that is leading up to the launch of the Golden Bachelor, they had this guy doing Press, the Golden Bachelor, and he went on this podcast called In the Trenches. On the podcast. Okay. He said he only prefers women that are ages 45 to 60, and he would cut, get rid of any women who are over 60.

Jay Schwedelson: It doesn't make any sense. He's going on the Golden Bachelor. Every single woman that was a, a contestant or whatever is over 60. Like what was, what was this dude? Thinking. So, uh, in the first episode, he had to actually stand up and apologize to everybody, uh, for saying that, but to tell you the truth, they should have gotten rid of him.

Jay Schwedelson: It is ridiculous. 'cause if I'm one of these women, I'm like, oh, I know this dude doesn't like me because he already said he doesn't want anybody over 60. The whole thing is a mess, a total mess. I'm not happy. They didn't ask me that. I'm not happy, but I am happy you are here 'cause you're amazing. Um, a few things.

Jay Schwedelson: Number one. We are about to end our registration for Guru conference 'cause we just got a ton of people registering. It is free, it is virtual. It's the world's largest email marketing events. November 6th and seventh. I'm gonna tell you we, we bit off too much. We're doing too much this time around. Uh, it's going to be wild.

Jay Schwedelson: We have Nicole Kidman, we have Lance Bass, we have Donald Miller. We have Amy Porterfield. We have the founder of Liquid Death. We have all these brands that are gonna be there. It is gonna be wild. You want to grab a virtual seat before they're all gone? That's my cheesy push. It's free. It's virtual guru conference.com.

Jay Schwedelson: And uh, yeah, hit me up. Drop me an email, drop me a LinkedIn dm. Lemme know what's going on. Let's do stuff together and keep it real.