What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336

What up? Welcome to do this, not that, the podcast for marketers. I'm Jay Schwedelson. Let's dig into some tips and some randomness. We are back for What's Up This Week from the Do This Not That podcast presented by Marigold. This is our super short episode where I break down what's going on this week in business, in marketing, in life, and then we solve our other episodes. So what's going on? So let's talk Instagram first. Adam Messeri, the head of Instagram came out this week and he was talking about what type of posts get the most circulation on Instagram. So basically you should only be posting carousels. That's pretty much what I got out of what he said. Because what he said about carousel posts, which by the way, are those posts that have like multiple images that you can kind of scroll through. He said that what happens on Instagram is if a user doesn't engage in the post in their feed, that's a carousel post, They will recirculate that same post, but show the second image in that post. So you get more bites of the apple because they're actually serving up the same post multiple time. And it is increasing average engagement rates for carousel specific posts to about 30% higher than other forms of posts. So that was straight from Instagram. Now, other cool data coming out this week. This is from subjectline.com. Summer oriented subject lines starting on June 1 for both business and consumer marketing campaigns have a 22% higher average email open rate. So what does that mean? That really means incorporating summer into your subject line. So on the consumer side, I'll give you some examples, then I'll do B2B. So your subject lines may be something like your summer starts with this email or hot summer, hotter discounts, or your summer essentials are 30% off, but not for long. And on the business side, might be something like this tool doesn't take summer Fridays or what every CMO should download this summer or beat the summer slump with this report. Basically we want to get excited about the fact that it's the summer and we want to tap into that in all of our marketing. So if you're not testing or planning on testing summer oriented subject lines, I think you're missing out in a big, big way. What else going on this week? Well, this is not cool, slightly ironic, but LinkedIn is facing job cuts. Microsoft announced that they're cutting some people from LinkedIn and they're cutting somewhere in the neighborhood of 400 to 500 jobs. But according to Microsoft, it's not because of revenue and usage because both of those are up on LinkedIn, but it's because of them wanting to be more efficient and they want to do more stuff with AI shocker. So that's kind of, I said ironic because you go on LinkedIn to actually find a job. I actually wonder this. Like if you work at LinkedIn and then you get let go, do you have like glass in your teeth? Do you not then use LinkedIn to find your next job? Like what would you do? I feel like I would use it because what are you going to do? Not use it? I don't know. All right. Some other news going on in the business and marketing world. Did you see that Dick's Sporting Goods bought Foot Locker for $2,400,000,000 And their plan is to maintain the Foot Locker name and to run the shoe stores as standalone businesses. At least that's what they say they're going to do. And they're 2,400 stores across 22 countries. It's pretty wild. But the thing that's really interesting, I think the reason that they did this for real is that UBS is reporting that they now Dick's total sales, including now the Foot Locker portion, they could be a total of 35% of Nike's sales, which is really interesting because I think in a lot of ways, can bully a lot of the retailers in doing what they want to do. But when you control that much of another company's sales and you could bully them. So there's a lot of bargaining power that Dick's is going to have for Nike and Adidas and HOKA and all these other brands. Some other things that we'll jump into the nonsense. I've been starting to check out what are the most seen ads, TV ads every single week, because I'm so curious about how often some of these ads are running. So what do you think the most seen TV ad was this week? Well, it was Liberty Mutual's TV spot, the Limu Emu. Okay. I do love those commercials. They're very, very good. Limu Emu. But I didn't realize how widely circulated they are. So this past week, those TV spots got four forty three million impressions, views. The ad aired 2,400 times and they spent estimated according to ispot.tv. Okay. Ispot.tv estimates that they spent $2,700,000 on that ad this week. The second one, the most widely circulated one according to ispot.tv was Wegovy's TV spot, Discover the Power, which had three thirty four million impressions. It aired 1,900 times. You know how much they spent this week? $8,700,000 because they're going after some more expensive markets. Dude, that's just this week alone. That is bananas. Do you have $8,700,000 to spend this week on your ad campaigns? That'd be cool. All right, let's get into some nonsense stuff. So I really wanted to go to the movies in the next few weeks. So I'm like, what movies are coming out? I want to check out the movies. So first off, the movie that I am excited about that's coming out, not that you asked, I know you don't care, but I am excited about Mission Impossible. I've seen every Mission Impossible and I could barely get in my car without tripping and falling down. And Tom Cruise can like jump out of planes. And I mean, it's unbelievable what that dude's doing. So I'm very into seeing Mission Impossible. The other thing that's coming out this week, which I don't care about, which I think we need to stop, Lilo and Stitch from Disney, they're doing a live action version of the cartoon. I do not like these live action versions of cartoons. Like what happened to creativity? We just kept to turn cartoons into real things. This is ridiculous. I'm not a fan. I know I'm a downer, who cares, whatever. And then the ones coming out next week, which I definitely am not seeing is Karate Kid Legends. Come on. They're making another film. This is the sixth film in the Karate Kid whatever. And this picks up right after Cobra Kai, the show ends. Right? And enough, enough with the Karate Kid. It's ridiculous. I know everybody out there gets so much hate. Whenever I talk about Cobra Kai, I get so much hate that I'm not that into it. I don't care. I really don't care. You know what else I'm not into? I talked about this before, but I'm not into Blake Lively. Sorry, Blake Lively. Know I shouldn't talk about this, but I don't care. So I saw that it was all over the news that she had a girl's night out. Who cares that she had a girl's night out and she was with her sisters and there were all these pictures that she posted and all this stuff. You know why she had a girls night out with her sisters? Cause nobody else wants to be in a picture with her right now. She needs to hide. If she just hid for a few months and let everything die down and stop being annoying, everything for her would be fine. Think. Anyway, what are we talking about? I don't know. I appreciate you being here. Listen, check out the episodes later in the week and have a great week. Later.

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