NEW ChatGPT Game-Changing Tips!😳 Ask Us ANYTHING Ep. 393

Jay Schwedelson: We are back for do this, not that podcast presented by Marigold. And this is our super short episode. We're all week long. We get in questions, we get in ridiculous questions, we get in word questions and we try to tackle one of each. And if you wanna submit a question, well you'd be extremely awesome.

Jay Schwedelson: All you gotta do is go to jay schon.com. There's a button that says podcast, another one that says, ask us anything. And that's how we do this episode. So we appreciate you. Let's jump into. The word question before the ridiculous question. We got a question in from Ben, from New Orleans. Oh, my crew must have known.

Jay Schwedelson: Uh, so I just moved my son into college in New Orleans, uh, just two days ago. And, uh, that's an experience. So first of all, besides for, you know, it all being very emotional, my son going off to college, amazing. All this stuff, I gotta tell you that. I was a sweaty, disgusting monster carrying in all these boxes, all this stuff, trying to get it to his dorm room.

Jay Schwedelson: And I'm like the least handy person you could possibly imagine. And my wife's like, okay here. And she hands me this massive box that's got like a headboard that she wants me to put together that has like electrical in it and these instructions and screwdrivers. I almost had a breakdown. I, I got it done.

Jay Schwedelson: But I will tell you that after I applied it to the bed, I used so many zip ties to keep this thing together. Like I need to post a picture. I think I used se, I'm not exaggerating, 70 zip ties that was not in the instruction manual. And I told my son, I said, dude, that thing is going to fall on your face while you are sleeping because I am clueless.

Jay Schwedelson: And he's like, what? What is your function anyway? What is speaking of function, Ben? What is your amazing question, Jay? Uh, keeping up with AI stresses me out. How do other people do it? This is a great question and it's a very timely question. Because there were some changes to AI stuff last week, and I feel this, 'cause you know, you go on social media and everyone's always posting, oh, this new AI thing, and there's some new AI tool you've never heard of.

Jay Schwedelson: And you get this feeling like, oh my goodness, I'm in marketing, or I have a business and I have, I never even heard of that before and I don't know how to keep up with all this. And so what you do is you kind of punt, you're like, you know what? Screw it. I, I can't keep up with this. I'm just not gonna be one of those people that know anything about AI or, or whatever.

Jay Schwedelson: But here's the truth, nobody knows what they're talking about. Anybody that calls themself an AI expert is an actual loser. An actual loser, because no one's an expert in anything at all. Okay? So everyone's just trying to figure out a little bit here and there, and here's what you can do and should do right now as it relates to ai.

Jay Schwedelson: So last week chat, GPT upgraded, um, its tool from their version four to their version five, essentially chat GPT five. And this applies to everybody using the tool, the free version. You don't even need to use the paid version. There's been a massive change from four to five and this just happened last week and you don't need to be an AI expert or anything.

Jay Schwedelson: And lemme tell you what the basis of the change is and then what you should do about it Now in CHATT five. In the free version, you can ask chat, GBT to do stuff, to go out and search on the internet for anything, right? You could say, oh, this is my competitor's website. Can you analyze the website and tell me all the industries they're in, their pricing, blah, blah, blah, blah, blah.

Jay Schwedelson: And it will go to that website and analyze it. You could ask it to go and look into, uh, what are the most popular posts on Reddit and what are marketing posts on Reddit that are getting a lot of engagement? And it will come back to you having. Chat g Bt be able to go out on the internet and you sending it on missions is now able to be done on the free version of Cha GBT, which you could not have done a week ago.

Jay Schwedelson: And so what I would do if I were you, okay? I'm not an AI expert. Who cares? Neither am I. Nobody is. This is very simple. I'm gonna put this in the show notes. Go to chat GPT and you ask it. This give me 25. Innovative never before possible marketing tactics that only became doable with chat GBT five's capabilities and specifically work on the free version.

Jay Schwedelson: Focus on tactics that marketers could not execute in the same way using chat GBT four now. You can go further and say when you do this, name the tactic, why wasn't it possible in chat? GT four? Um, gimme the, uh, exact prompt. That I can use on chatt to get more details on this, you can go further and further and further, but essentially if you go to CHATT and just say, gimme 25, innovative never before, possible marketing tactics that only became doable.

Jay Schwedelson: Chat GT Five's capabilities on the free version that you couldn't do on chat GT four, it will then tell you everything that you're supposed to know now that you can do. You couldn't do a week ago, and that's it. You don't need to be an expert when you don't know something chacha, bt you just ask it or you ask Claude, or you ask perplexity.

Jay Schwedelson: You just ask it. How do I write a prompt for this thing? Nobody's an expert. Stop having imposter syndrome. Stop avoiding ai. This change to Chacha BT is a big deal. Really simple for marketers. Check it out. Alright, let's, uh, let's jump right into the ridiculous question. Let's just do it. Okay. What is the question?

Jay Schwedelson: We got a question from Brenda in St. Louis. Jay, you've talked about drinking Celsius energy drinks. Did you see what happened with the recall last week? Oh, I did. This was so wild. Did you all see this? So if you don't know Celsius, Celsius, is this like, you know, it's in the skinny. Metal, uh, bottles. You can get 'em in the supermarkets, uh, convenience stores, whatever.

Jay Schwedelson: And they're like, energy drink. They're like, red Bull. Instead of, it tastes like garbage though. 'cause Red Bull's actually disgusting. Um, no offense and they'll never sponsor the show now, but I, I think Red Bull, red Bull's just, not only is it disgusting, but like you can't function if having one, um, Celsius tastes better.

Jay Schwedelson: And you could have them and not like really freak out. Although I will tell you, I've cut down, I used to drink like two Celsius in a day and I would come home and I'd be like, bouncing off the walls now, you know, maybe one Celsius or half a Celsius 'cause too much, whatever. But this was crazy what happened.

Jay Schwedelson: So, um, I guess Celsius. Celsius and the hard seltzer, uh, company, high noon. I dunno if they use the same bottling service or what they do, but there was two big production, lots of high noon vodka seltzer. High noon is like an alcoholic seltzer. Okay? And somehow the, the liquid, the high noon vodka seltzer got put in to Celsius cans and went out into the world.

Jay Schwedelson: They got put into the Celsius Astro vibe, which is like the blue Celsius. And so you would drink a Celsius and you were actually drinking a hard seltzer vodka, which is unbelievable. And so Celsius. When it, when it all happened, what do you think they all did? Well, high Noon freaked out and they started issuing recalls and, and so did Celsius.

Jay Schwedelson: But what Celsius did that was so smart is they went on social media and they doubled down. They're like, dude. I dunno what you're drinking, but we're drinking our astro vibes and they started putting it everywhere, kind of making a fun about everything that happened and it went viral. This, they, they got so much free media on this and cool media and funny media.

Jay Schwedelson: It was amazing. Um, so I loved it. I loved everything about that. I think when stuff like that happens and you double down on it, I think it's so cool. Uh, I'll tell you what's not cool. Me. I'm not cool. Why am I not cool? For many reasons, but. Tomorrow get excited? Or is it today? I think it's today. Um, love is Blind UK starts on Netflix.

Jay Schwedelson: Let's go. Very excited about this show. You should not even be listening right now. You should just be watching. Love Is Blind uk. What's wrong with you? And I hope you have a fake Celsius hard seltzer in your hand and keep it real. And you are awesome. And later.