NEW Easy Test Working RIGHT NOW! + Dating Advice 😬 | Ep. 389

Jay Schwedelson: We are back for ask us anything from the Do This, not that Podcast presented by Marigold. This is our super short episode where all week long we get in questions, we get in word questions, we get in super ridiculous questions, and we try to sack all one of each. And if you wanna submit a question, you would actually be the coolest human ever is Go to jay sch delson.com.

Jay Schwedelson: There's a button that says podcast, another one that says, ask us anything. And that's where we get the questions for this thing. So we need 'em. Thank you. All right. Before we get to the super ridiculous question, here's the work question. Coming in from Sloan, from Boston, Massachusetts. Love, love Boston.

Jay Schwedelson: Somebody sent me something, A buddy of mine that lives in Boston, he sent this to me the other day 'cause I was making fun of him. About his accent, which probably means I'm gonna get in a lot of trouble for even talking about this, but whatever. So he sent me, there's an official Boston Accent dictionary.

Jay Schwedelson: Did you know this? It's. Amazing. And so he sent it to me and I just could not stop laughing 'cause everything in it is awesome. Like, you know, we'll have like Pac the car in there instead of park the car, which I love. But then other ones, which I now wanna say all the time, so instead of calling Dunking Donuts, dunking Donuts, they call it, they call it donkeys.

Jay Schwedelson: I don't know why that makes me laugh. And then for the TV remote, I asked my buddy if he actually says this, he says, yes, he does call the TV remote this, they call it a clicker. Like a clicker, a clicker. So, uh, and then the last one is instead of basement, they call it a cell, which in Florida it's super annoying.

Jay Schwedelson: You know, we have no basements in Florida, which really, really stinks. I had a basement. I lived in New York. I love my basement. Oh, I wish I had a basement. But anyway, we don't have a cell, we don't have a basement. We don't have any of it. All right. Sorry, I'm totally off topic. Sloan, what is your question?

Jay Schwedelson: Jay, my team says we should move on from pushing discounts in our promos. 'cause the tariff concerns are mostly in the rear view. Is that the case? Um, alright, well, so whether you're a business to business marketer or nonprofit marketer, direct to consumer marketer, I don't care who you are. Um, the tariff stuff in the news, while it's still heavy in the news, and by the way.

Jay Schwedelson: Not political. I could care less about politics, meaningless. I will never talk about it, whatever. But in terms of the tariffs, the tariff discussion has gotten a little bit sied down, right? There's all this talk about a deal with this country, that country we're working out here, there, wherever. That actually doesn't matter because there's like a six month lag, right?

Jay Schwedelson: Meaning that, uh, the tariffs are already. Baked in to causing issues for people that are looking to buy consumer products this holiday season. Uh, or if you, if you are selling business services or business products, it is already going to be a problem through the end of the year. I mean, look at certain categories.

Jay Schwedelson: When you go to do your holiday shopping, I promise you this holiday, when you go to buy a toy, it's either gonna be more expensive or it's not gonna be available because it takes a while for these toy manufacturers to get their stuff through the shipping and logistics and all that stuff. So it doesn't matter what the news says.

Jay Schwedelson: It's gonna impact people. Right? And on the business side, it's the same thing. Um, it's, it's because our mindsets are like, oh, there's a budget shift here. We're gonna spend less here. Look at events, for example, business to business events in general. Uh, if you put on an in-person event, about 20% of the people that go to your event are from Europe or overseas.

Jay Schwedelson: And we have been seeing it already with events already happening for the second half of the year, that, uh, event registration. For from anywhere outside of the US for a US based event is like in the garbage can. So I'm gonna tell you exactly what you should be doing that's working really, really well right now.

Jay Schwedelson: A very specific thing, but if you think that the tariff thing and the uncertainty in people's minds, whether business or consumer people is over, you are completely and totally wrong. But there is one tactic that is crushing in the last 90 days, and this is from World Data Research. Super specific, pretty wild.

Jay Schwedelson: And it's this idea of cost per use framing. You know, like when you see something and it says something like, you know, this is the same price as one Uber ride or something like that. When marketing messages are framed in this. Relative value framing, or you might call it cost comparative, cost comparison, anchoring, or everyday equivalence marketing.

Jay Schwedelson: This form of marketing right now is surging, and I'm gonna give you examples of exactly how you do it, whether you're a business marketer or consumer marketer. This idea of value per. Marketing is surging right now. Why is it working so well? Because this is allowing whoever you're marketing to a business professional or consumer to find the budget in their mind instantly, and that's what we have to help them do.

Jay Schwedelson: So this idea of, for example, emails. That frame products and services and their offer in a cost per use framework. See a 22% higher average email open rate on the consumer side and a 19% increase on the business to business side. Okay. When you are pushing this first year subject line and then your headline, so what, what would that sound like?

Jay Schwedelson: You know, what is this idea of cost per use framing? So imagine you saw a subject line like this. You know, uh, one Uber ride equals this out, this outfit forever, or same price as two movie tickets worn way more than two hours. Or cost less than your iced matcha, you know, putting this stuff in the subject line, all of a sudden you're like, oh yeah, my ice matcha is this much money.

Jay Schwedelson: I can get this for this much money. It's the exact same thing on the business side. It works so well too. So you could do things like same cost as boosting one bad LinkedIn post, but actually works same price as your monthly stock photo subscription. You spent more on pens with your logo. If you get an email that says you've spent more on pens with your logo, and then you open it up and it's this really cool SaaS product that can improve your MarTech stack, you're like, yeah.

Jay Schwedelson: That's true. And when you flip that switch and the person says that's true, that is when you start winning. So this idea of value per use, if you've never tested it, first of all, it's super fun. Get your brand to stand out a little bit and it's working incredibly well right now. And just to add on to that, if you think the tariff stuff is over, we did a whole big study.

Jay Schwedelson: We looked at for the month of June specifically, we did AB tests with all these different email promotions. We had, for example, in the subject line, the headline, if we mention tariff or if we don't. So, um, it would be whatever your offer was, not mentioning the tariff and then actually putting in that subject line or the headline.

Jay Schwedelson: Uh, you know, prices might rise, get in before the tariffs do whatever. Mentioning the word tariffs, and in the month of June, all the way through to the end of the month of June, we saw a 19% increase when the subject line actually mentioned tariffs versus when they don't. So that doesn't mean it's gonna work for your industry, your business or whatever, but if you've never tested this or you're not, or you haven't been testing it, you should be testing it right now 'cause it's still a big deal.

Jay Schwedelson: All right. Before we get to the ridiculous question, I wanna let you know that this podcast is exclusively. Presented by Marigold and they have a platform called Emma and an email sending platform. It rocks. It's awesome. And just for listeners of this podcast, special, amazing offer, you can get the first three months, 50% off, first three months, 50% off.

Jay Schwedelson: All you have to do is go to J sch swen.com/emma and you can access this amazing platform. Your platform stinks. Give Emma a try. J schwa.com/a. All right. Let's get into the ridiculous questions. All right. For some reason, and this is so strange to me, we get in all these dating advice questions. I know nothing about dating.

Jay Schwedelson: I've been married for over 20 years. My wife's the greatest human being. I know. Okay. I'm very happy and I don't, I've not dated anybody. I don't know anything about it. But we get these questions in and I'm gonna answer them. You should probably do the opposite of whatever I say, 'cause I don't know what I'm talking about, but we get in a bunch of them.

Jay Schwedelson: So my team grabbed a whole bunch for me to rip through and give quick advice. My advice stinks, but here we go. I have not read these. Here we go. One after another. Jay, when a person says, we should hang out sometime, but never picks a date. Should I take the hint or follow up? Oh my God. Take the hint. That person's a loser.

Jay Schwedelson: That's a lie. They're just nervous. They wanna get outta the conversation. If they don't pick a date, they're not into you. Okay? And it's, it's annoying. Who wants to hang out with somebody? That's annoying anyway. That person's a loser. Move on. All right, next one, Jay. Is it a red flag if someone follows their ex on Instagram?

Jay Schwedelson: Um, first off, let's talk about that for, I, again, my, my advice is terrible, but you might follow Xs on Instagram. You might not even remember that you follow Xs on Instagram. So I think it's totally fine. What is not fine, in my opinion, you cannot be haring liking or commenting at all on Xs uh, uh, things on Instagram.

Jay Schwedelson: And if you go on your significant other's, Instagram and the little circle the story at the top. Or, or the series of stories at the top is the person's like exes, meaning that they're always looking at their stories. No bueno. I don't think that's good. So as long as they're not really interacting, I think you're fine.

Jay Schwedelson: Wow. My advice is ridiculous. All right, more Jay, how many canceled last minute dates before? I assume they're not just interested. One. You get one try. If somebody cancels you last, oh my God, I got my pet just threw up. I can't handle it. Whatever. You get one. If they do it twice, no chance done. And if they do cancel, they must immediately reschedule or they are a loser.

Jay Schwedelson: And by the way, my kids have taught me you could call somebody a loser. Or you could say they're loser. If you call somebody, Hey, you're a loser, that's bad. If you say that person's loser, it's like 10 times worse. Little side note there. Okay, last one. Jay. Do they really need quote unquote space, or do they just need me to stop asking where they were last night?

Jay Schwedelson: Oh, alright. First off, if you. Are dating somebody and you're worried about where they were last night, like maybe they're doing something sketchy. Maybe they're hanging out with a different person and you're like, oh no, what are they doing? Then you're not having a very good dialogue. Whatever you're in a relationship with, this is not a healthy situation.

Jay Schwedelson: And if the person is being not cool and being like weird and fuzzy about where they were last night, that's actually 10 times worse. Get outta that relationship. A person's a liar, a clown, a loser, a nerd. Awe, a dork. I don't know what else but bad. You know what else is dork me? I'm a dork. I don't know what I'm talking about.

Jay Schwedelson: Listen, you're awesome. Please go to, uh, jay schwa.com, submit the questions and register for Guru Conference. We're gonna run out of free spots. It is the world's largest free virtual email marketing event. Uh, Nicole Mond's gonna be their Lance Bass's gonna be their Amy Porterfield and Hanley. Uh, who else?

Jay Schwedelson: Uh, Donald Miller. It's gonna be great. Guru conference.com. It is free. Get your spot before they run out later.