SPECIAL SERIES ==> 🏆 B2B & B2C Super Bowl TESTS! These WORK! 🏈 <== | BATHROOM Break #92 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray: Welcome to a new special series called The Bathroom Break, that extra 10 minutes, you either have to listen to marking tips or use the bathroom or both, but I don't recommend. But that's your choice.

Jay: This collab

Jay: is

Jay: gonna be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schon from the Do This Not That podcast and subject line.com.

Jay: Each episode in this series, we are gonna go over with tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

Daniel Murray: We are back with another episode of the Bathroom Break. I am here with. The Jay Schon of Do This, not that podcast. Um, and Mr. Acquired, um, and one thing I've been thinking about a lot is you get very basic lunches into your place, and right now he's just ordered true foods and I feel like everybody, true foods is just like a natural chain.

Daniel Murray: And what is, what is your order? Like, what is your, like daily lunch order that you order?

Jay: Yeah, so I have a rotation of different, uh, salad places and they're all, some version of not good. And the reason I get a horrible salad at lunch, usually with salmon on it, first of all, it makes me nauseous every time I eat it.

Jay: But then the other thing is, my theory is if I eat really healthy during the day, then I can eat a little bit unhealthier, um, at night, but eating salmon in the middle of the day. Uh, when you have like a lot of stress and anxiety and you're mixing with coffee is so disgusting and by the afternoon I wanna throw up on my computer, so it's not a good plan.

Jay: I wouldn't copy it. What about you? What do you do for lunch?

Daniel Murray: I'm in the kind of the bloat of small lunch, big dinner. Uh, yeah. So I normally, I, Ari hates that I do this, but I like literally. Get like yogurt and like, this is so bro, and I, I'm gonna say go bro, but yogurt, um, protein powder, blueberries, mix it in.

Daniel Murray: And that's my lunch. Uh,

Jay: oh yeah. Protein powder. Get that protein way to be, uh, you're so millennial.

Daniel Murray: So yeah, I'm just like the pro I think I was. I'm so a football player that's like a, such a football player, like adding protein to everything to, so we get that, that, wait,

Jay: can I ask you a question? So when you, for everyone that doesn't know that, uh, Daniel played football at the University of Cincinnati, D one, he was a big dude, what did you have to eat on a daily basis to like, maintain weight and stuff?

Daniel Murray: Everything, um, but. We had like unlimited swipes at our cafeteria, so I would go like three, four or five times a day. Um, and then they have this in like D one schools. They have a fridge and we had a fridge and like a snack room and they couldn't, I think at the time they like NCLA laws is like you couldn't supply like.

Daniel Murray: Lunch types. They would have like bagels, but no peanut butter. 'cause I would consider a lunch. Um, and they would have the, it would, I would just down chocolate milk. Like after everybody. Were you

Jay: trying to keep your weight or were you trying to get bigger?

Daniel Murray: Yeah, I kept losing. I, I mean, I, I had to be like. 2 95 and I kept getting down to like two 80.

Daniel Murray: Wow, that's a lot of weight. It's disgusting. I don't even want to think about that weight again, but, um, but I gotta eat a lot. Well,

Jay: speaking of disgusting, there is the biggest event in, in the country coming up the Super Bowl and everyone's about to tune out what I'm about to say, but you shouldn't. And the reason I should discuss it, I'll tell you in a second.

Jay: For marketers, boring business to business brands, consumer marketers, nonprofits. If you lean into the Super Bowl and we're gonna share it with you how to do that, you will see significant increase in your engagement. I don't care how boring your brand is, I don't care if you hate football, it doesn't matter.

Jay: And I say it's disgusting because the amount of, of, uh, chicken wings and pizza, and times your toilet is flushed while you're watching the Super Bowl. We should all be embarrassed. Mortified. It's gross. But putting that aside, Daniel, how do you feel about leaning into something like the Super Bowl, even though there's nothing like it?

Jay: From a marketing perspective,

Daniel Murray: I think the number one thing in marketing when you're doing content is relevancy. Um, and that's what's like more relevant than the Super Bowl at in when it goes on. So what I. At least what I think about, and I'm gonna send it from like a social content point of view. You could, you, you have more data back things, but I like to be heavily involved so I can take trending meme templates, trending, um, things that are happening to use it in my content to make my content more relevant.

Daniel Murray: So if this team's in the Super Bowl or this performer did something. Funny, and it could be Clippable or a fan did something. I'm always trying to figure out what's going on the internet and the best place to look during a Super Bowl is like on X, because X, like everything is like live tweeted there. So if you want a trending thing that's happening from the next, the week leading up to the Super Bowl and the Super Bowl and Pope, maybe the day after things will be trending.

Daniel Murray: So that's something I think about is like. If you wanna be relevant, you need to know what's happening. So be in the feed knowing and add those things. Sprinkle out to your content. Sprinkle into your social, social game.

Jay: Yeah. And so, uh, what I would be thinking about is the week leading into the Super Bowl, and then 24 hours after that is, that is the period of time.

Jay: Let's say you are a boring B2B brand because consumer brands, they get it right. At least you should get it. But for any kind of brand, there are certain words, for example, that if you put in the first word, uh, of the subject line of your emails, you will see an engagement lift. Example, if you use the phrase MVP, like most valuable player.

Jay: MVP, uh, who's the MVP of your, uh, HR solutions? Right? If you use QB like quarterback, uh, who's the QB about, uh, sales process, right? If you have a football emoji in your subject line, if you have the champion emoji of the trophy emoji in your subject line. Believe it or not, and you lean into it in the body copy.

Jay: It doesn't matter how boring your brand or how cool your brand is, you will see a significant lift in your open rates, your click-through rates. 'cause this is what's on the mind of people. And then if you really wanna get into it, which is I recommend, so that way you could kind of lean in, use a little bit of.

Jay: Wild stats that are out there as part of whatever you're doing. You just look 'em up and it'll say, did you know, uh, 8 billion chicken wings get eaten at halftime and also this dot, dot, dot. Then you open it up, you say something about your brand or whatever. Lean into this cultural moment and this is how you win.

Jay: I don't care if you don't like football. It doesn't matter. Everybody's involved with this thing.

Daniel Murray: And I think another thing you do like carve out, um, your ICP that are in the areas of where those teams are playing and do certain. Targeted messaging to those type of things or offers like, Hey, the LA Rams are in the Super Bowl.

Daniel Murray: Like here, like book a demo and get, we'll send you food for your Super Bowl party or something. Like, that's pretty lame offer, but I'm thinking of the spot. But like, but like a offer that is around like giving something for the Super Bowl and hyping up that they're fans and like people like to. Know that you're part of that group or they're in a group and they're very proud of being in a group, so, or like send them a hat or say congrats or things like that, and be hyper personalized with your content during that time.

Jay: I think that's a really, really good tip. Even if you're not giving an offer. Right. If you isolate out, let's say it is the Rams that make the Super Bowl, we actually should know that by the time this is airing, we don't know it yet, we will know it by the time this airs, but let's say it is the Rams, right?

Jay: And now you have the LA area. There's always data that, um, shows that the, the watch rate, the penetration in the local market for the Super Bowl is like 80% or something of all people watching TV or something ridiculous. So you really wanna lean in within those geos, put in their subject line. Put in the lead, uh, on your landing pages, put on your social posts as best as you could direct it, uh, within those markets.

Jay: I think that's a super, I'm gonna steal that idea. I'm gonna do the idea. 'cause it's going, it's gonna work. So I love, so Daniel, before we wrap up here, as it relates to the Super Bowl, do you, do you, um, like to go to somebody else's house or do you watch it in your own or do you not care? Like, what is your vibe?

Daniel Murray: I used to like going to people's houses and it depends if I really wanna watch the game or not. So like, but I don't like being the one hosting. I am, I'm not going to barbecue or order a thousand pizza or something like that. I feel like I'm more of a attend Super Bowl party, but, um, I don't think I'll get invited to any of these year, this year.

Daniel Murray: So it's all good. Oh, that's, yeah.

Jay: That's a you problem. Yeah, I, I, I get invited, but I just lie and say I'm going to another one. Say, oh my God, I would totally come, but I have to go to this other one. And meanwhile I'm not going to another one.

Daniel Murray: You're probably not watching the Super Bowl to be honest.

Jay: Oh no, I'm watch, I'll watch the Super Bowl.

Jay: I uh, you gotta watch Super Bowl. Um, why not? It's,

Daniel Murray: could you watch, watch it for the halftime show, or do you watch it for the game?

Jay: I listen, I, I like Bad Bunny. I think I like Bad Bunny. I don't know anything he's saying.

Daniel Murray: You, you're from South Florida, you have to like, well,

Jay: no, no, but like, like, I. I like the, the noise, whatever.

Jay: I don't know what he's saying.

Daniel Murray: I like the noise. You mean the mu Like the music

Jay: reminds biggest boomer of all times. I just, I like the noise.

Daniel Murray: I like the noise.

Jay: That's so lame.

Daniel Murray: Whatever. I have no idea. All right, follow everybody. See you the next one.

Jay: Daniel, come on man. I gotta get back to work. Get out of there.

Jay: Alright, while he's still in there, this is Jay. Check out my podcast. Do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing and I hope you give it a try. Oh, here's Daniel. He's finally out.

Daniel Murray: Back from my bathroom break. This is Daniel. Go follow the Marking Millennial podcast, but also tune into this series.

Daniel Murray: It's once a week, the bathroom break. We talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a, a shout on LinkedIn and tell us what you want to hear. Peace out

Jay: later.