PRE-ORDER

DROPS 4.21.26.

PRE-ORDER • DROPS 4.21.26. •

Subscribe to Jay’s Scoop

Read it in 5 minutes and become the smartest person in your next meeting!

Every week, I give 50,000+ marketers the inside scoop on what's working in marketing, what's flopping, and what to try before everyone else catches on!

Yes, another marketing speaker.
No, not like the others.

Jay Schwedelson helps marketers figure out what actually works, not what sounds good in a slide deck. He brings real experiments, real numbers, and real opinions, all delivered in a way that’s fast, fun, and refreshingly clear.

One thing’s for sure: audiences will leave smarter, more confident, and ready to do something differently on Monday.

Stupider People

have Done It

If you’re looking for another safe, feel-good business advice and marketing book filled with recycled tips and corporate fluff, this ain’t it.

This is a permission slip to stop following advice that was never meant for you. From bogus marketing playbooks to the nonsense we’re told about careers, success, and how to “do life right,” Jay exposes why so much of what we blindly follow is just . . . garbage.


All profits from this book will be donated to The V Foundation for Cancer Research!

KEYNOTE SPEAKER

FOUNDER

MARKETING EXPERT

KEYNOTE SPEAKER • FOUNDER • MARKETING EXPERT •

ABOUT Jay

Founder of Outcome Media, GURU Media Hub, SubjectLine.com. Host of Do This, NOT That. Author of Stupider People Have Done It.

Jay is obsessed with what works in marketing, and allergic to what doesn’t. Marketing doesn’t need more opinions. It needs more testing.

He focuses on the second part.