SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray – Chief Growth Officer Sharma Brands<== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray: Welcome to a new special series called The Bathroom Break, that extra 10 minutes. You either have to listen to marketing tips or use the bathroom or both, but I don't recommend both,

Jay Schwedelson: but that's your choice. This collab is gonna be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schon from the Do This Not That podcast@subjectline.com.

Jay Schwedelson: Each episode in this series, we are gonna go over quick tips about different marketing topics, and if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

Jay Schwedelson: This is a very special episode of the Bathroom Break. I'm Jay sch Swen from Do This, not That. Not only do we have. Daniel Murray from the Marketing Millennials, but we have the most important guests we've ever had. Also the only guest we've ever had. Oh, Ari Murray Daniel's. Far better half. Uh, the person behind go to millions.

Jay Schwedelson: She's amazing. I cannot believe Ari is here. Thanks for being here, Ari.

Ari Murray: I just came in here to get a glass of water and look what they've made me do. So nice to meet you all. Big fan of the series. Love Jay Daniel's. Cool and happy to, happy to be here. And they said it's quick. So

Daniel Murray: yeah. Before, before we get into this episode, let's just hype Ari up a little bit like Ari.

Daniel Murray: Has worked with some of the biggest celebrity brands out there. She's the Chief growth Officer at Char Brands, which launches some of the coolest brands on the internet. Um, so we've got a real expert here, and today we're gonna talk about landing pages, ra. So let's kick it off, like what is your number one tip that someone should do on a landing page?

Ari Murray: I think the best thing to do is just. To design for mobile. I think so many times you land on any page and it's so beyond clear that they had a really good idea and they just don't understand their page breaks and what people can consume on their phones and everyone's on their phone. It's the first screen, and I think that it's really important to design and situ even when you're making a skeleton, even in a Google dog, you need to remember your character counts and you need to understand your breaks.

Ari Murray: So. I like wince when a CTA is below the fold. It makes me sick.

Jay Schwedelson: Do you ever like, uh, look at, okay, it should only be, uh, a horizontal form, a vertical form. It should only be this many fields. Like, are there things that are like table stakes that you can never do this or you have to do this?

Ari Murray: I think it's really case by case.

Ari Murray: I will say for me, a popup or a form that works best is full screen right now. I think when there's an opacity there and you can see behind and it takes over, but I think a little small popup on mobile or a little small form on mobile for whatever your industry, it doesn't work the way it should, especially when there's really good popup builders and form builders.

Ari Murray: So of course the shorter the form. The best, and if you do need to ask a lot of questions, a two step form or at least you collect the information and then they submit and then you can get more later. That works well, but very case by case. But I really prefer a full screen takeover.

Jay Schwedelson: When do you know to go to a two step form?

Ari Murray: I think that's a good que When, Dana, what would you say?

Daniel Murray: I would say a two step form. Like if you. Or wanting to do something like collect birthdays. Um, so like if you want to do like offers like birthday offers or half birthday offers or something like that, I would do like a two step form where it's like I collect birthdays and not another two step form idea is like if you're trying to get people in certain situations, like let's say you're pregnant and you're like, or you're having a baby or have a baby, like you're gonna have like.

Daniel Murray: Step forms are like, where are they in the funnel so that you can target them with different ads. So you could do that as your first step and then have a. Pop, uh, an email capture after.

Ari Murray: Yeah, and I mean, to be compliant to, for D two C to get the phone number, we need a second step. So email first, then phone number or phone number first, then email, but not on the same form.

Jay Schwedelson: Alright, I wanna see which one of, you know, know each other better just based on what Daniel just said. And whoever gets it right. First is, is the winner and, and is actually the person in the relationship. That's the goat. Okay. So you brought up birthdays and stuff. I wanna know who. What is the other person's?

Jay Schwedelson: Half birthday?

Ari Murray: Oh, May 12th.

Jay Schwedelson: That's his, yeah. Wow. That was wild. She celebrates half birthday September, but

Ari Murray: So in case we broke up, it wasn't a memory on his like birthday. No, I did not. I swear, I swear you were looking at the clock.

Daniel Murray: Oh my goodness. It, she's, that's a claim. Um, hers September 30th, but her birthday is in our family. Birthdays are huge. So we do, um, birthday month kickoff. Um, birthday week kickoff.

Daniel Murray: Birthday Eve, and then birthday. And then half birthday. What, what is Wait, wait, wait, wait. It's true.

Ari Murray: And the worst thing he does on my birthday every year it'll be like 9:00 PM and he'd be like, I am done. I did it. I don't have to do this for 11 months. Birthdays on the 30th,

Jay Schwedelson: like it's a whole month. No,

Ari Murray: I am disgusting.

Jay Schwedelson: Wait, wait, wait. Do you get a gift on Birthday Eve?

Ari Murray: Not gift. It's like you just get like special treatment. Like there's like usually like a donut, like

Jay Schwedelson: okay,

Ari Murray: usually.

Jay Schwedelson: Recognition. It's a recognition of the

Ari Murray: Yeah, like treated. Treated well.

Jay Schwedelson: Okay. And, and, and so back to our marketing tips. Do you think that if you're a brand, you should be sending out birthday emails and half birthday emails?

Ari Murray: Yes, Chipotle does, and I really like it, and I always use the credit. They give you a free drink on your half birthday. Wow. And I think it's a nice touch. I don't think it's gonna save your business, but. We have to send so many emails all the time that say nothing. So might as well capture and give them something.

Daniel Murray: I mean, one extra field, like let's say birthday, you can do. Like Zodiac sign things you could do birthday offers, you can do like a birthday gift with purchase. Like there's so many things that you can add just by cap capturing one extra field from someone. So it just adds an extra layer of personalization in your email marketing and your paid marketing and.

Daniel Murray: Um, and any part of your

Jay Schwedelson: would, would you say it's really romantic if Daniel came home on your quarter birthday and said a happy quarter birthday out of nowhere?

Ari Murray: I think it's too far. Oh, even for me. Okay. But do you guys all know that Jay's favorite cake is a coconut cake? That's true. And that's also my favorite cake.

Jay Schwedelson: That's why we're awesome. For fun. That's right. A hundred percent. Daniel, what's your favorite cake?

Daniel Murray: Oh, that's a, that's a, that's a good question. Sweet. Oh, sweet Lady Jane in LA it's a. It's like a make. It's a berry cake. It's so good. Oh my God. Sweet lady Jane in la. Like I crave that cake.

Jay Schwedelson: All right, one final question.

Jay Schwedelson: So is Daniel's birthday as big of a deal in your home as your birthday is in the home?

Ari Murray: To me it is. But he doesn't participate or allow for the same level. So I try to take him on a trip 'cause he doesn't like, he's like boring, like he won't let me get him fun things. Um, but I, I try really hard. His birthday's on the 12th and so there's less time and he is sort of like a poor sport about it.

Ari Murray: I would say,

Daniel Murray: come on, step it up. Daniel, what's wrong with you? Like, it is

Ari Murray: my joy.

Daniel Murray: No. Ari's birthday is the most important birthday in this household, and that's

Ari Murray: final. Yeah. Does Ali care about her birthday?

Jay Schwedelson: Oh, yeah. She cares way more than I do about my birthday. Yes. So in our house, she's like, we should go somewhere, should do something.

Jay Schwedelson: It's a significant event, and it's my birthday. I'm like, I don't care. Call Eddie Murphy. It's his birthday also on April 3rd. I don't care. Who's your celebrity? Who's your celebrity birthday?

Ari Murray: Uh, Celine Dion. Oh, nice.

Jay Schwedelson: That's nice. Yeah. How about you, Dan Hathaway. Oh,

Ari Murray: that's a good one.

Jay Schwedelson: Amazing. Well, we, what's yours?

Jay Schwedelson: Uh, Eddie Murphy. Eddie Murphy. Oh, that's great. Yeah. There you go. That's not bad. I like the nutty professor. You know? He's my guy. Uh, well, we've covered a lot in this episode, Ari, any parting words for the bathroom? Greek fans that are out there?

Ari Murray: I think we should watch our widgets for landing pages. Like certain widgets are compliance requirements.

Ari Murray: Like you need to have a cookie banner, you need to have, um, you know, you wanna have your email capture and your popup, but do you also need to have a refer a friend widget on the side that blocks your cart? And I think. Your landing page is supposed to drive a purchase or supposed to drive some high intent action that is expensive to capture.

Ari Murray: So the required widgets are there and needed, but we always forget we have to add those on, and then they block your buttons and it freaks me out. So watch your widget.

Jay Schwedelson: I love that. Watch your widgets. All right. Real deal. Call to action everybody. You always ignore the end of this episode, but now you're gonna go and track down.

Jay Schwedelson: Ari, where do we go to go to Millions is Ari's newsletter. How do we find it? How do we subscribe?

Ari Murray: Go GOTO. Millions. I'm not gonna spell it 'cause it's a big word.co and I'd really appreciate to see you there and thanks guys. This was, you know, I'm still thirsty so I will get my glass of water and see myself out, but.

Ari Murray: Nice to meet you all.

Jay Schwedelson: Well, you're coming back. You have no choice. And go to go to millions.co register for the newsletter, easily. The best newsletter on the planet. Way better than Daniel's and we'll see you the next one. Daniel, come on man. I gotta get back to work. Get out of there. Alright, while he's still in there, this is Jay.

Jay Schwedelson: Check out my podcast. Do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's

Daniel Murray: Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Marking Millennial podcast, but also tune into this series.

Daniel Murray: It's once a week, the bathroom break. We talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a, a shout on LinkedIn and tell us what you want to hear. Peace out later.