50% Increase for Content or Product launch! + Coldplay ‘Kiss Cam’ Update!🤯Ask Us ANYTHING❓ | Ep. 381

Jay Schwedelson: we are back for Ask us anything from the Do This, not That Podcast presented by Marigold. This is our short episode. We're all week long. We get in questions, we get in word questions, we get in ridiculous questions. We try to tackle one of each. And if you wanna submit one, you'd be extremely cool.

Jay Schwedelson: You go to j sch swen.com. There's a button that says podcast, another one that says, ask us anything. And that's how we do it. We need any and all wild questions, so let's jump into it first before we get to the ridiculous one. Which I eyeballed and it actually is ridiculous. Uh, let's do the work question first.

Jay Schwedelson: We have a question from Darryl, from Chicago. Hopefully you're eating a hot dog as we speak. What do you got, Darryl? Jay? Every time we announce something new, a product being available. A webinar announcement, a new newsletter we want people to subscribe to. It's always a dud. We send it to our database. We post on social, we even run paid ads internally.

Jay Schwedelson: We're pumped. But externally, crickets. How do we launch something and get real interest fast? This is a great one because there's one tactic that, uh, my company does all the time. We do it all the time with my agency clients, and it works really, really well. It's this idea of speed to registration, speed to purchase.

Jay Schwedelson: I'm gonna give you the tactic and the tips. It's really simple, but in general, what happens, you know, internally, we always care more than anybody else. We think, oh, we've been working so hard on this thing. When we tell everybody about it, they're gonna, they're gonna sign up, they're gonna buy, they're gonna subscribe.

Jay Schwedelson: They're gonna go to that webinar wrong, and nobody cares. Nobody cares about what you're doing. They care about. Themselves, their work life, their personal life, whatever. So this idea of only the first, okay, this applies to business, to business marketing, nonprofit marketing, consumer marketing. This applies to every channel, email, marketing, SMS, social, even popups.

Jay Schwedelson: Okay, so for example, if I sent you an email right now, it was about a new webinar that we are promoting, and the subject line said, only the first 200 to register, get on demand access. Would that get you to register faster? Or let's say I was trying to sell a product to you, a consumer product. And I wanted to get you on my, you know, new SMS text list.

Jay Schwedelson: If I said, first 100 to join our text list, get 20% VIP only discount, would that get you to join that text list faster? Of course it was. You wanna be thinking about. Incentivizing with speed. So the examples I'm gonna go through now, okay, whether it is to increase your registrations, content downloads, subscriptions, actual products being sold, every one of these tactics increases conversions by over 25%, and in many cases over 50%.

Jay Schwedelson: This is a must try. Let's first go back to the one earlier where I said. For a webinar, and then I'll go through the different other examples for a webinar. If you say something like, only the first 200 to register, get on-demand access. Everybody wants on-demand access. That's how we consume webinars right now.

Jay Schwedelson: But what you're saying to yourself right now is, well, I wanna give on-demand access to everybody. I don't wanna just give it to the first 200, but this is what you do. Let's say your average webinar gets 50 people to register. You double that number. You triple that number. Okay? Nobody knows how many people register for your webinars.

Jay Schwedelson: They don't. Okay, so let's say your average webinars get 50 people to register. If you send out your emails and this, and this has to be in the headline in your emails, not just the subject line. It has to be on the landing page. It should be on the popup, on your websites. It should be on your social post.

Jay Schwedelson: So you say only the first 200. Knowing internally, you only get 50 normally, but only the first 200 to register. Get on demand access. People are gonna hurry and they're gonna register. Guess what? Because you normally get 50. Let's say you get double the amount, 'cause this tactic crushes it. Now you get a hundred.

Jay Schwedelson: Still everybody's getting the on-demand access. 'cause you said the first 200, right? You're gaming the system a little bit, but that's okay. That's called marketing. What about for sales calls? The first 20 to book a call, get a 20% off discount. Right. Get people to move fast. They move really, really fast When they're incentivized, knowing that they get something, if they're in that first bucket.

Jay Schwedelson: What about for in-person events? First hundred. Get backstage q and A access. Maybe that's too many. Maybe you have some sort of a big speaker. Maybe you say the first, you know, hundred. We're gonna pick five winners to get, uh, uh, a special VIP photo with the speaker. And then you sell those first hundred tickets.

Jay Schwedelson: Because we worked really hard. Nobody cares that you worked really hard. Okay. They care about what's in it for them. And if you incentivize speed, it gets everybody going. We do this all the time for our clients and also for like guru conference, my big virtual email marketing event, right? So we just did this.

Jay Schwedelson: We said, uh, the other day, we said the first thousand people to register today will be entered into win one of 50 VIP swag boxes. We got a thousand registrants in under 30. Minutes. So try to think about what could you do and your subject lines, your social posts, your landing pages. You must use the word, the first word has to be first.

Jay Schwedelson: The first whatever, so they understand. Alright, let's get into the totally ridiculous question. We got a question in from Sydney, from Dallas. Oh no, here we go. Jay, what is your take on that whole viral Coldplay viral kiss cam? Mess. Well, it actually was a mess, right? Everybody now knows it was all over the place.

Jay Schwedelson: The, uh, CEO of that astronomer company and the, uh, chief people officer, they were caught kissing on camera. It's actually amazing if you think about it. This country, this world, we can't agree on any, we can't agree on politics. We can't even agree on what should be on a pizza. We can't agree on anything.

Jay Schwedelson: But these two nerd tech execs, uh uh, they get caught on camera, okay? And we are all like, oh yeah, we are all in it. We all agree. And by the way, I agree. They deserve everything they're getting. They're horrendous. Okay? They just screwed up their lives, their family lives, and they deserve all the heat, but the volume of what's going on is crazy.

Jay Schwedelson: So I saw some data that blew my mind. So Google Analytics reported that the guy worked at this company called Astronomer. He's A CEO. His name is Andy Byron. Okay. Google Analytics reported that Astronomer, CEO, Andy Byron, was the top trending search term. Okay. On July 17th with over two. Million Google searches in 24 hours.

Jay Schwedelson: That is wild. 2 million Google searches in 24 hours of his name. Amazing. And then MuckRack data came out and said that, um, in that first 24 hours, there were over 22,000 news articles written about this, 22,000 articles. Okay. But the one that kind of blew my mind, which is actually the saddest state of affairs, was that, um, there's betting going on.

Jay Schwedelson: There's something called Poly market, which is where people bet on stuff with real money. And there was over $250,000 that was traded on bets regarding whether or not this dude was gonna lose, uh, being CEO of, of, of his company Astronomer. People were betting on that. What's wrong with us? And the brands that all jumped on board.

Jay Schwedelson: I mean, brands were running ads. Brands were posting stuff. Tesla, Netflix, StubHub, Seattle, Mariners, Aldi, ikea, ESPN, the Philadelphia Phillies. I mean, the list goes on and on. About how many brands jumped on board? My favorite one though, which was, I couldn't even believe it. There was a fast food place in Australia called Nando's in Australia.

Jay Schwedelson: Shout out to all my Australian people out there, and they ran a promotion. Uh, tied into this offering a free regular side of like fries or whatever with the purchase of any menu item on their app or on the website, and you had to use the code word Coldplay. What is going on? And then my favorite is, how does the company handle it?

Jay Schwedelson: They announced we're gonna launch a formal investigation. Really good call. What are you investigating? The kiss cam. I mean, what is going on? I, it really was an amazing thing. This is how we unite. We unite against stupid. Um, anyway, speaking of stupidity, what did we just talk about? I appreciate you listen.

Jay Schwedelson: Um, if you follow the show, that would be amazing. I appreciate it. If you could leave it a review, be even more amazing and I would really, speaking of Guru conference, we got this thing. It is going to be amazing. It is free, it is virtual. We're working so hard on it. You gotta check it out. The lineup that we're putting together is wild.

Jay Schwedelson: It's at guru conference.com. Uh, you're awesome. And, um, later.