SPECIAL SERIES == Less Competition, More Clicks? Try Sunday Sends 📬 <== | BATHROOM Break #64 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray: Welcome to a new special series called the bathroom break. That extra ten minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.

Jay Schwedelson: This collab is gonna be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwedelson, from the do this not that podcast and subjectline.com. Each episode in the series, we are gonna go over quick tips about different marketing topics. And if you wanna be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out. Bathroom break time is here. This is Jay Schwedelson from Do This Not That podcast. I'm here with Daniel Murray, the marketing millennial himself. And today, we're gonna be talking about should you be doing your marketing on the weekends if you're a business brand, a consumer brand? Is it good or bad? But before we do that, I got a question, Daniel. Do you set an alarm to wake up in the morning, and are you a snoozer? Are you one of these people that hits your snooze button like five times, drive yourself bananas? Because I think that's one of the stupidest things in the world.

Daniel Murray: Which is which part of that snoozing?

Jay Schwedelson: The snoozing part.

Daniel Murray: I won't lie if I have never had the snooze button, but I do I do have a wake up. Actually, me and Ari wake up at the same time, so she sets the alarm. I do not set the alarm. Sometimes she gets scared that I don't set the alarm too, but she sets the alarm and we wake up at the same time. So yeah. But you I apparently, I know what you do.

Daniel Murray: Oh, we don't know what your bedtime is.

Jay Schwedelson: It really does. Even on the weekends. Speaking of weekends, let's jump right into it. So there is a lot of new data that is showing that marketing on the weekends is crushing it. And if you're listening out there, you're like, wait a minute. You need to have a work life balance. And at 5PM on Friday, you should shut it off and you don't think about working until Monday. If you got that going on, I salute you. I high five you. I celebrate you. I do not. Okay? There is I have a I don't know. I don't have a work life balance. I straight up don't. Was gonna tell you that I do.

Daniel Murray: I don't. So I don't, which

Jay Schwedelson: is very unhealthy. But what do you think, Daniel, about all this and marketing on the weekends and whatever?

Daniel Murray: Let's go to b to b side first. I think one, because people have the mentality that people aren't doing things in the weekend, I think you have less competition on the weekend now. So you have more space to get attention. Two, I think people are doing more leisurely scrolling on the weekends. When it's during the week, it's more like in between things, busy. But on the weekends, they have more time to scroll on their phone and do things. And I also think they have more time to read longer form pieces of content because on the weekend, they can have more time to relax. So I think for even if one thing I would do is, like, if you're fishing in a pond that's less competitive, go to the less competitive side. So and also, I truly believe marketing should always be always on. Like, I think, like, it doesn't no matter what the day your ad should run on the weekend, some emails should go out on the weekend. Like, it should they should never be just like, I shut off only marketing through nine to five Monday through Friday.

Jay Schwedelson: Yeah. And I'll throw out some stats that are kinda wild. So media post came out with some data that showed on the business side, for example, that web traffic to business websites from director level and above contact contacts like the directors, CMOs, VPs, whatever, regardless of industry, is up over 30% year over year because everybody is checking their stuff. And here's the thing, Email marketing, let's talk about that for a second. Whether you're a consumer or business marketer, email sending volumes is dramatically lower on the weekends. Dramatically lower, which gives you more of an opportunity to stand out. But the mistake that marketers make is they go, oh, I sent this out on a Sunday. It didn't do as well as when I send it out on a Wednesday. That is ridiculous. You wanna have benchmarks for your weekend sends. You wanna have benchmarks for your weekday sends. They're two very different things, and you're reaching people in a different mindset. I mean, to your point, Daniel, long form content, newsletters on the consumer side, newsletters on the business side, people have time. They're not getting Slacks or Teams messages or whatever. This is a time to build up your raving fans.

Daniel Murray: A 100%. I also think that when coming on the weekends, like, one thing I do, like, send my newslet one of my newslet I'll give you a stat like and we have marketers on our list. I get 10 to 20% higher open rates when I send on a Sunday night because I know I'm gonna be first in the inbox Monday morning. I was gonna add one thing because I just remembered is that what I used to do is I used to, like, have calendar system and your, like, form. So when you are on the weekends, you can set your calendar to be, like, book meetings on the weekend. And like you said, there's more high intent browsing on the weekend. So if someone's in doing the time to browse on that weekend and they click, oh, I want the software and have a way to, like, book a meeting on Monday and Tuesday, that's a great way to do that. But if you have an autoresponder that says, we'll get to you in five minutes and you're not getting them on five minutes, that's the problem. Yeah.

Jay Schwedelson: Yeah. And and the other thing is don't use your same send times that you do during the week. If you have consumer offers, they go out, you know, 10, whatever. You really need to test into your send times because you have to test into the way that people's minds are working, especially on the business side as well. Because, you know, 10AM on a Saturday, that's kind of annoying to see business emails because you're like, I just about to get my weekend going. Whereas, you know, six or 7PM on a Sunday, you're like, okay. What do I got going on tomorrow? I wanna get my work brain going just a little bit. So send times is something that you really have to be thinking about a little differently. But in general, if you think that weekends are not when you should be sending out your promotional offers, to get people to go to a webinar or a product discount or whatever, you're sleeping on crazy valuable inventory.

Daniel Murray: And I'll add one thing. Like, we talked about you talked about op rates and it's different from weekdays and weekends. But open rate doesn't necessarily mean that people saw your email. That means they open your email. So if someone is more high intent, lower open rate, you might be getting a higher intent open on the on those things, and people will remember that offer more than someone is going. So when people think of, like, that that high end metric of open rate and they don't think about, like, is people are people in this email doing things and reading things? Like, a a read email is more important than an open and unread email. So it's like, you gotta compare, and that's why you should go beyond that open rate that open rate KPI.

Jay Schwedelson: A 100%. So let's go back to the beginning part. So when you first wake up, I'll tell you the cheesiest thing I do every day when I first wake up and you're gonna make fun of me and you should. So when I first wake up, think I heard this on Huberman or I don't know which podcast, whatever. But I go and I look for sunlight where out my window and I stare into the sun for like I try to do it for two minutes straight to get whatever the crap is that's in your brain that you're supposed to activate. And I don't do any don't look at my phone. I just go like this. I open my eyes like an idiot. Do you do anything like that?

Daniel Murray: Well, I brush my teeth. Alright. But I I do try at least in the the first thirty minutes. I have, like, a coffee shop. It's like a point four mile walk, I'll go outside to just get outside, get fresh air, go to the coffee shop and go and I do people say, like, save money for the coffee. It's not about like, I do it for the routine more than the, like, the coffee itself. So I go get my fresh air in the morning, come back, get the coffee. So that's I do that every single morning.

Jay Schwedelson: That's good. Because you're basically eating sunlight also. So you're doing with both.

Daniel Murray: Yeah. But I don't get it in the first, like, ten minutes. I open the I do. I do. That's what I do.

Jay Schwedelson: It's so weird. Alright. Well, this podcast is also weird. Listen. Hook Daniel up with a review for the marketing millennials. Tell him how awesome he is. DM him on LinkedIn. He loves getting DM DMs. And if you share this on Instagram, okay, if you share anything about this on Instagram and you tag me, which is at Jay Schwedelson, or you tag at the marketing millennials, we're gonna put this in our story. So you'll get some circulation. We'll get some love. It'll be amazing. We'll see you at the next one. Later. Daniel, come on, man. I gotta get back to work. Get out of there. Alright. While he's still in there, this is Jay. Check out my podcast, Do This Not That for marketers. Each week, we share really quick tips on stuff that can improve your marketing, and I hope you give it a try.

Daniel Murray: Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the marketing millennials podcast, but also tune in to this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out, and it could be anything from email subject line to any marking tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you wanna hear. Peace out. Later.