Newsletter Hacks & Nepo Babies? Yup. 😏 Ask Us ANYTHING❓ | Ep. 359

Jay Schwedelson: we are back for Ask us anything from the do this, not that Podcast presented by Marigold. This is our short episode. We're all week long. We get in questions, we get in ridiculous questions, and we get in work questions and we try to tackle one of each. And if you submit questions, you're extremely cool.

Jay Schwedelson: Uh, you have to go to j schwa.com. There's a button that says podcast, another one that says, ask us anything. And uh, yeah. Anything you got in there? So let's do the work question first. We got a question in from Brie, from Salt Lake City, Utah. What up Brie? I'm going to Utah soon. Very excited. Way better weather than what's in South Florida.

Jay Schwedelson: It is grossly hot and humid, so can't wait to get out there. Brie, what do you got, Jay? I need to get more up to speed on the latest stuff going on in my industry and everything in my work life. I'm in B2B SaaS Healthcare. How can I do that? Fast. Well, that's a good question and there's one very simple thing that you can do, so.

Jay Schwedelson: The best thing that you could do is sign up for a bunch of newsletters, email newsletters, but sometimes it's like a pain in the butt to figure out what newsletters to sign up for, how do you register for them? Where's the link? It takes forever, and I'm explaining after you sign up for the newsletters, what you should do, but.

Jay Schwedelson: The hack of all hacks, which I don't know why nobody does go to chat. GPT, this is so simple and you could do this whatever industry in, if you're in, you know, direct to consumer marketing. If you're in B2B SaaS for healthcare, if you're in a boring, you know, plumbing su supply industry, who cares? Doesn't matter.

Jay Schwedelson: I. You go to chat, GPT, and you put this prompt in, I work in blah, blah, blah, so in this case, B2B SaaS. Okay. I work in B2B SaaS and want to subscribe to the best email newsletters from leading companies, smart founders, and modern publishers. I'm looking for tactical insights across go to market, product growth and marketing.

Jay Schwedelson: Please give me a curated list of high quality newsletters with the registration links included. That's what you say. Basically, you go in Chae saying, I need the stuff which I register for from brands, from publishers, for whatever. Give me the registration links. It will blow your mind. It will then give you a laundry list of the registration links broken out by buckets for what the email newsletters that you should sign up for.

Jay Schwedelson: They're all free. It'll say These are from brands, these are from publishers, these are from founders. This is tactical ones. And then you just sign up for all of them. This takes 10 minutes. And you could do this for whatever industry you're in. Or let's say something you wanna learn about. I wanna learn about, you know, AI or whatever say where, what newsletters do I sign up for?

Jay Schwedelson: Boom. Done. Okay. It could not be easier. Now I. What I do, you could do this one of two ways. Either make a new email address and have them all the newsletters go to one place. Slightly annoying 'cause you're never gonna check that email address. Or what I do is I take every newsletter I sign up for and I sign up for a boatload of them, and then I create a, a filter where all of my newsletters that I sign up for go into a folder.

Jay Schwedelson: Not rocket science. And then I treat the newsletters. It's not like I religiously read these newsletters every day. 'cause who has the time to do that? What I do is I have this newsletter, uh, folder. Anytime there's something that I'm trying to learn more about, maybe it's, oh, what's new content marketing tips?

Jay Schwedelson: Oh, what are some AI prompts? Oh, what's going on with email marketing? What's going on with search engine mark? Whatever. I just go to that folder and I search specifically within that folder some keywords and it pulls up the latest information. 'cause the thing about newsletters that people don't realize is that when people publish them, whether it's a brand okay, or it's an actual publisher, or it's a founder or whatever, I.

Jay Schwedelson: There is so much effort, and you know this 'cause you do this with your own newsletter. There's so much effort that goes into those newsletters to curate the best possible information, the latest trends and tactics and stuff that you now have this like search engine within your own email folder of the best stuff.

Jay Schwedelson: So sign up for as many as humanly possible, and then the secret bonus that you're gonna get your thing gonna get. Drilled with offers from these newsletter lists that you got on. You're like, well, what do I want that for? Because then let's say you are promoting a webinar. All you gotta do is go into that folder, write the word webinar, and you're gonna see promotions by other people promoting webinars or some content download or whatever.

Jay Schwedelson: This becomes your own personal search engine for everything in your space. So I love this idea of using chat t to find the registration links for everything that you wanna do. Too easy. Come on. Alright, before we get into the ridiculous question, which is always ridiculous, this podcast is exclusively presented by Marigold Emma from Marigold is their email sending platform.

Jay Schwedelson: I send out billions of emails with Marigold. You don't like your platform. Why would you like your platform? Everybody does not like their platform. I like mine and only for listeners of this podcast, 50% off the first three months on a trial use of Emma from Marial, their email sending platform. All you gotta do is go to.

Jay Schwedelson: Dot com slash Emma. That's my horribly long name. Jay schwa.com/ema. That is the place you're gonna find 50% off. You gotta check it out. Alright, let's get into the ridiculous question. We got a question from Stacy from Marlborough, New Jersey. What up Marlborough? What is your question, Jay? I'm curious, are you okay with Nepo babies in the world of entertainment?

Jay Schwedelson: Well, that's a pretty ridiculous question. So for those of you out out there that don't know, I don't know why you don't know what's a Nepo baby. Nepo being short for nepotism. A nepo baby in the world of entertainment or fashion or music or whatever is basically someone that got a big career boost because their parent or close relative are super famous or super well connected or whatever.

Jay Schwedelson: Do I have a problem with it? Uh, I say no because, and I'll give you some examples of what I mean by all this. I say no for the following reason. I think that you know, somebody like, for example, Bronny James, he gets a lot of hate. Because, oh, he'd never get in the NBA if it wasn't for his dad being LeBron James.

Jay Schwedelson: But I don't look at it that way because in a lot of ways, if your a parent or family member is some wildly successful person, whatever industry, and then you go into that industry like Bronny James do at basketball, you know, you're getting a lot of heat for that. And the likelihood of you. Living up to what they did is almost zero.

Jay Schwedelson: So you're setting yourself up for a lot of stress, uh, a lot of heartache, but it means you love that thing. You're passionate about that thing, and you wanna give it a shot. So I have a lot of respect for people that do that because in certain, in some ways it's, it's a harder road. And I actually saw, I.

Jay Schwedelson: For example, this week, I dunno if you saw this, did you see that three of the Beatles, the kids of the Beatles are coming out with a song. So John Lennon's son, Sean Lennon, Paul McCartney's son, uh, James McCartney, and then Ringo Star son, uh, Zach, something or another. It's not Star, whatever. They're coming out with a song.

Jay Schwedelson: The three of them. Now, I don't know that that, that, that seems like. I have nothing against it, but I, that has a recipe of not, not being so great, but some of them have been good, right? I mean, look at Miley Cyrus, her dad, Billy Ray Silas. She's bigger than Billy Ray Cyrus. That's awesome. Or, uh, Enrique Igl amazing.

Jay Schwedelson: I would argue he's bigger than Julio ILAs. But then, you know, you have other ones that I. It didn't work out so well. So Kelly Osborne from, you know, uh, uh, the Osborn Ozzy Osborne's, her dad, she, I remember, did a cover of Papa, don't Preach the Old Madonna song, and that fizzled out really, really fast. I feel bad about that one.

Jay Schwedelson: Uh, the one that I thought was gonna be okay was, uh, Bob Dylan's son. Uh, Jacob Dillon, I don't even remember the wallflowers, but they, he came out with a song called, uh, one Headlight. That song was awesome. And I'm like, this dude's gonna crush it. But I don't know what happened to Jacob Dillon. I have no idea.

Jay Schwedelson: I I have no idea. Even, even what I'm talking about, by the way. Uh, anyway, listen, I appreciate you being here. If you wanna leave this review, you would be awesome. I would appreciate you. It actually helps to circulate the show and, uh, what else is going on? I don't know. Be awesome. Later.