SPECIAL SERIES == How We Use AI 🤖 <== | BATHROOM Break #61 COLLAB: The Marketing Millennials + Do This, Not That

Daniel Murray: Welcome to a new special series called the bathroom break. That extra ten minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.

Jay Schwedelson: This collab is gonna be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwedelson, from the do this not that podcast and subjectline.com. Each episode in the series, we are gonna go over quick tips about different marketing topics. And if you wanna be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out. We are back for the bathroom break. This is Jay Schwedelson from Do This Not That. I'm here with the man, the myth, the podcaster, Daniel Murray from the Marking Millennials. Daniel, before we get into AI and tricks and tips and stuff about AI, I wanna know I need to know what are you watching right now? You're at home. You're putting on TV. I wanna know what Daniel and Ari are watching right now.

Daniel Murray: Yeah. We're in we're kinda in limbo right now. Like, we we watched sirens. We watched, like, all, like, the new shows, and we're trying to figure out our next show. Like, do we start, like, an old show No. When we watch it? Come up with a new show. I did for me, personally, I just put it I didn't know the show existed, but I watched, like, the Kentucky dirt like, the the horse racing documentary, which I think is really cool because I love, like, the f one documentary. I like the tennis one. I know you hate stuff like that, but it was actually it's pretty interesting. I didn't know, like, how much goes into it with trainers and owners and all.

Jay Schwedelson: You're such a nerd. I was hoping you were gonna say, like, Love Island because Oh,

Daniel Murray: I bet. I bet.

Jay Schwedelson: I started Love Island. The problem is it's too many episodes, six days a week, and it is it is so embarrassing to watch that show because these people are just straight up embarrassing. They're embarrassing themselves, but I'm kinda watching it. You're a weirdo with all your documentaries. Anyway, let's get into something that's not weird. Let's get into AI, how we're using AI, tips, tricks, tactics, stuff. So before I rattle off a bunch of randomness, Daniel, what are things that you're doing that anybody could do? You don't need some crazy platform. You don't need access to whatever. What are some things you're doing with AI that really help you and your business out a lot?

Daniel Murray: The the biggest things that I I love what AI does and why I love podcasts and video content and stuff is taking transcripts and making multiple pieces of content out of it. So the the tips of what how to do this is, one, is get the transcript downloaded, take that transcript, put it into, like, ChatGPT, Cloud, whatever you you're using. And then the key is to, like, prompt it how you what you want out of it. So if it is a good episode that I had with, like, a paid media person, I tell it to, like, act like that paid media person. What what would be important to people who care about paid media? What are the the the top five takeaways you think are in this this podcast episode or something. And then I tell it to, like, okay. Now format it in this, format it in that, format these different types of forms of content. And now I have a starting point for 10 to 15 pieces of content, which I, five months ago, would have taken me hours and hours to do. So, like, that is a big a big unlock is these long form documents, transcripts. Another thing you can layer on is now that you can you have your first party content, you can now insert, like, case studies or other documents to source in a piece of doc. So, like, if I found an interesting benchmarking report here and this report, I'll say, like, is there anything interesting that you could pull from this document or that document to layer in? Now I have, like, a well researched and first party data. AI can create that. So, like, AI can put it together, but you using your own first party data and other data sources to wrap into a great piece of content or multiple piece of content.

Jay Schwedelson: Yeah. I love that. And if if you don't have a podcast, you could do that with a webinar transcript. Could ask it to transcribe or even short form videos that you're putting out there. And I'll tell you something that we're doing a lot and that we're seeing a lot is let's say you go to ChatGPT or you can go to any platform, and you ask ChatGPT as if you are a prospect of your company. You would say, hey. I'm looking for the greatest software solution for blah blah blah. Okay? And then you see what ChatGPT gives you back. Okay. This is the best software solution for blah blah blah, and here's why. And let's assume for a second that your company doesn't come up as the answer. You're like, oh my god. I want my company to come up when people ask ChatGPT that because right now, a billion people are using ChatGPT weekly. Right? And so what you then do is after ChatGPT says to you, hey. It's this other company that has the best stuff. You ask ChatGPT, what is the prompt that I can use to figure out how to optimize my website? And here's the URL for my website so that when people come to Chatuchiki, the results will show my company and not other companies. And what this is doing, it's going to give you a prompt for answer engine optimization, which is different than search engine optimization, which is when your site is optimized for search results. And you take the output, what it tells you the prompt is. Okay? And then you will know the deficiencies in your website. It will tell you change these five things, add an FAQ section, do this, but you wanna see, is your website coming up? Is your content coming up when you're asking it, when a prospect's asking it? And if not, what do you need to do to change it? And that's, like, the number one thing I would focus on right now in AI.

Daniel Murray: I would add a a secondary thing to do to what Jay just said is look at the sources it's referencing when it pulls up your cup look at those pieces of so go click sources, Click in all those sites. See what they're doing as well, and ask it to reverse engineer, like, why they picked these sources because they give you the sources where they're showing up, those things. So the sources are a great way to also, like, model some pages off here and also see what ChatGPT is bringing into

Jay Schwedelson: Yeah. The sources is key. A 100%. And then the last one is this idea of prompt jacking, which I'm just such a big fan of. Anytime you see any post anywhere, social media post or anything, you take a screen grab of it, and then you stick it in Chattypuppy or whatever AI platform you use and say, can you give me the prompt? Can you reverse engineer this image and give me the prompt that I would use to create this for myself? And then it'll actually give you the prompt. You just change five things in it, and now you're able to make that same viral image for your company easily. And so prompt checking is a no brainer. And, Daniel, I know you do this stuff with ads. What do you do with ads in terms of your swipe file and stuff?

Daniel Murray: So what I would there's a couple of things. So I will swipe file like ads that I really like and then stick them into ChatGPT and do the reverse engineering. Like, what prompts do I need to do to create an ad like this? And then I also will go deeper, like, what are, like, the hidden psych psychological benefits here? Like, rate this headline. I'll go deeper and to see, like, what ChatGPT thinks of all this. So now I could break down an ad into deeper levels and see what I'm not doing for my ads and try to replicate. Another thing I do too, which I I love to do is with headlines, I like to tell ChatGPT to act like famous copywriters and tell like, say like, Ogilvy, Caples, like, Halbert, like, tell to act like those people and to write headlines like they would write those headlines and see how they write it and say like, oh, say like, Halbert does this type of style. Sugarmint does this type of style. Oh, and then you can kinda, like, mishmash too of, like, what famous copywriters would do too. So writing for headlines and taking famous copywriters and mashing it up is something I really love to do with Chad GBT as well.

Jay Schwedelson: Alright. Well, this is a lot of good stuff here. So I have a question here before you wrap up, and this is so random. So here we are. The summer's happening, and there's a lot of movie sequels coming out. Are you a movie sequel guy, or are you like, nah. I'm not into John Wick 12 or whatever.

Daniel Murray: Oh, I'm I'm I'm going hard on ballerina, so I wanna go see ballerina, which is the John Wick.

Jay Schwedelson: My son saw it. Drew saw it. He said it was okay, not great.

Daniel Murray: Oh, goodness. Well, now

Jay Schwedelson: he's like, dude. It's it's it's you know what the problem is? Is that it's before John Wick four, I think. That's the problem.

Daniel Murray: It's kinda like when like, I I love the Harry Potter series, and then they they made, like, a spin off series to it, and it just didn't hit as hard as, like, the OG. But I do I'm really excited for the f one movie coming out.

Jay Schwedelson: Because you love Brad Pitt.

Daniel Murray: Oh, yeah. Brad Pitt, a 100%. But it was actually funny because I watched the whole season last year, and you could kinda see them filming at the same time as, like, the f one race was going on. So, like, he would stand in, like, the, like, in the the finish line with all these race. It was weird to see them filming and watching the race live at the same time.

Jay Schwedelson: You, do me a favor, would you post on social media, like, a picture a video of you trying to get in one of those f one cars? Because I feel like that would go viral. Because you're a little bit large to get in one of those cars.

Daniel Murray: Oh, yeah. I'm definitely over the weight limit too.

Jay Schwedelson: I don't mean the weight limit. I wasn't trying to shame you.

Daniel Murray: I was saying you're,

Jay Schwedelson: like, six foot twelve. You're a very tall guy.

Daniel Murray: I'm not. I'm there is a tall driver in f one, George Russell. He's six one. So I he fits in. He's he's skinny. So

Jay Schwedelson: Alright. Everyone, this wasn't AI. This was actually really us. And leave Daniel a review, marking millennials, and appreciate you being here. Daniel, come on, man. I gotta get back to work. Get out of there. Alright. While he's still in there, this is Jay. Check out my podcast, Do This Not That for marketers. Each week, we share really quick tips on stuff that can improve your marketing, and I hope you give it a try.

Daniel Murray: Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the marketing millennials podcast, but also tune in to this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out, and it could be anything from email subject line to any marking tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you wanna hear. Peace out. Later.