In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.
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Best Moments:
(00:59) You can ask ChatGPT to audit things
(02:05) Compare your homepage to your top 3 competitors
(02:38) Audit your LinkedIn profile as a personal brand coach
(03:06) Curate gifts under $50 that are clever, unique, and shipped fast
(04:07) Audit my site for AEO—what’s missing?
(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI
(08:10) Black coffee is not a flex
(08:50) Not taking a vacation for 6 years is not impressive
(09:38) I don’t watch TV—go play with rocks
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“Audit my homepage for conversion leaks.”
➤ Add: You’re a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.
“Compare our homepage to our top 3 competitors.”
➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.
“Audit my promo emails.”
➤ Add: You’re the world’s greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.
“Audit my LinkedIn profile like a personal brand coach.”
➤ Add: Based on my industry, tell me what’s missing from my profile to attract leads or speaking gigs.
“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”
➤ Add: You’re a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don’t give me basic stuff. Be quirky but useful.
AEO PROMPT:
“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What’s missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”
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Transcript
We are back for do this, not that podcast presented by Marigold and we're gonna talk about the ultimate AI tricks and things that you should be doing with the free version of chat, GPT that I think we've all gotten just like. Inundated with all this AI nonsense that we have not realized.
There are very simple things we could do, anybody could do. It couldn't be easier, and yet we're sleeping on it. We've all like turned chat gt into this thing where we go there and say, Hey, here's my copy. Can you write better copy? Or, Hey, can you gimme some new subject lines? But that is a one-way street.
Looking at chat, GBT and what we don't realize. For the free or paid version of Chacha pt, whatever you use that it's a two-way street. You can ask Chacha PT to go out on the internet and do lots of stuff, and this is the secret sauce thing that almost everybody is sleeping on. What do I mean? Okay. You can ask Chacha BT to audit things.
So for example, if you go to Chacha BT, and say. Audit my homepage for conversion leaks. And you say something along the lines of, act as if you're a chief revenue officer expert. Critique this homepage and they put in your URL and list five quick wins. Headlines, call to action, social proof, anything that can bump conversion rates by 15%.
It will then go to the URL that you put in the website address that you put in. It will go and scan it and it'll come back and it'll tell you what it thinks. You can send it on missions. This is free. It takes two seconds. Or how about your competition? You wanna know what your competition is doing. So you wanna say that you wanna compare your homepage on your website to your top three competitors.
And you could say to chat GBT, things like this. Here are three URLs of our competition. Tell me where they outperform us and copy in social proof and clarity and offer and whatever. And then you put in your website address also. Send Chate on these free missions. You could have it analyze your social media profiles.
You could ask it to audit your LinkedIn profile as a personal brand coach. You could have it audit your Instagram bio and, and it can look at your different pinned content. And you could ask it, is this the right stuff to have pinned? You could have it. Audit your webinar landing page. Say act like a A, a conversion consultant, and go and check it out and tell me what's wrong, how to improve it. Send Chad PT out on missions. You could even do this in your personal life. I do it all the time.
You could say things like this, Hey, chat, GBT, find me five creative birthday gifts, ideas on Etsy or Uncommon Goods for my friend. For my cousin, for whoever who loves whatever, and you put in the interest, you know, eighties pop art, whatever. And then you could say, act as a gift concierge. Curate gifts under $50 that are clever, unique, and shipped fast.
Don't gimme any of the basic stuff and you send it out on these sites or say, what are the 10 sites I should look at? And then send it out on the mission. This all works on the free version of chat, GBT, and I don't understand why we all sleep on it and the hottest trend right now. Marketing and you can use Chate, the free version to do this, everybody's freaking out about a EO versus S-E-O-S-E-O is search engine optimization.
Alright? That's when, uh, Google scans all the different websites and it lists the stuff in rank order, uh, on Google and people search for stuff. And SEO has been the biggest thing forever, but now the hot thing is. A EO answer engine optimization. How can you optimize your company page, your website, so when people go to Chacha PT or Perplexity or Claw or whatever.
They're asking you questions. The content from your site, the information from your site comes up. This is what now we are all doing as marketers, we're doing answer engine optimization. But you can use chat GT for this specific thing. So what you could say to chat GT is, Hey, chat GT, audit my site. And then you put in your URL and you say, audit my site for a EO.
What's missing? That would stop my content from showing up in chat. GPT answers. Tell me exactly what to fix, what to add, FAQs, schema, internal links, headings, whatever. Have chat. GPT, review everything. What are we doing? You know? In general, people always say this line, you know, chat, GBT is not gonna take your job.
It's uh, the people that know how to use chat, GBT are gonna take your job. And that's so true, okay? You don't need to be an expert, but you need to dig into it a little bit. And by the way, chat, GBT is not taking anybody's jobs. It really isn't. Here's what's going on. You know, think about, uh, I saw this really interesting thing, radiologists, okay?
You would think that radiologists would be freaking out. About ai. Why? Because they're the medical doctors that interpret medical images like X-rays and MRIs and CT scans, and they interpret these images and that's how they diagnose stuff and whatever, and you're like, woo. AI sounds like it could definitely do that.
Probably better than a human being. And there was this really cool thing that came out, uh, from the New York Times, where they went and they met, uh, with the radiology department at the Mayo Clinic, and they said, are you guys getting rid of all of your radiologist jobs? And they go, actually the exact opposite at the Mayo Clinic, and this just came out this week.
They all, the radiologists all dug in. Big time into how to leverage AI to do things better. And as they were able to do this, the radiology department of the Mayo Clinic, they increased their headcount by 55%. Why? Because by leveraging AI and kind of partnering with ai, it freed up the radiologist to do things that AI can't do.
Talking to patients, advising surgeons, customized treatment plans, all sorts of stuff. And so it's not that AI's gonna take your job. I. It's that you need to know how to leverage AI and really understand what's going on there in the easiest possible way, and this idea of sending out on missions is awesome.
Alright, let's get into the ridiculous portion of this podcast since you didn't ask this. First off, before I do that, this podcast. Has a sponsor. Yay Marigold. I use them. I use Emma by Marigold. That is one of the best sending platforms on Earth for your email. And I don't think you like your sending platform because you get frustrated by it.
I don't. I send out billions of emails, and Emma is awesome because they hooked up everybody here just to do this, not that with this amazing offer. 50% off their platform for three months. Come on. That's awesome. All you gotta do is go to j schon.com/emma j schon.com/ema and you get access to 50% off for three months.
Come on, check it out. All right, let's go to, since you didn't ask the ridiculous portion of this podcast, the whole podcast is ridiculous. So. Um, I get annoyed by everything on Earth. Everybody annoys me. Everybody I come across annoys me. I'm a horrible person and I got into a thing. I was out to dinner. I always got into a thing with people out to dinner and with this other couple.
And the dude sitting next to me, he wanted to order coffee, which I'm not a big fan of. At the end of the meal, I'm like, well, let's go home. Enough is enough. We don't need to keep talking. But he is like, we were, I wanna order coffee. I go, fine. So they come over and they go, you want a coffee? And I got a coffee with, um, almond milk.
Okay. Don't judge me like almond milk, whatever. And he goes, I'm gonna get a black coffee. And I go, okay. And, uh, the waitress leaves, whatever. And he goes, have you ever tried black coffee? I'm like, yeah, I don't, I don't like it. It's gross. He goes, no, black coffee's where it's at. What you're doing, you gotta just be a black coffee person.
And he was like, basically black coffee is a flex for this guy. I'm like, you're a loser. Okay. Black coffee is not a flex. Nothing is a flex. Everybody's gotta stop thinking that what they're doing means that I think that they're cooler. Okay. When everything, you know, I, I, somebody said to me the other day, I was on a Zoom with 'em and they go, you know what?
I haven't taken a vacation. In six years. What do you think of that? I was like, I think you're an idiot. That's what I thought in my head. I go, it's not a flexor. You don't take a vacation for six years. I'm not impressed by you. I don't think that you are. Uh, uh, awesome or tough or, uh uh, somebody said to me, um, you know what?
I never cry. Why not? What do you, not a human. You think that's a flex, that you don't cry? That's I cry all the time. I cry every time I watch weird movies. I'm a loser. I don't know. Okay. And the one that actually has always crushed me, that I think is actually the worst advice anybody could have for their career, and this is advice I got early on and I think it was the stupidest thing anyone's ever said to me.
Um, uh, people say, uh, you should always be the last one to leave your office. That shows that you're really invested in your job, in your career, whatever. Be the last one working every day. And you know what that means? That you're gonna be the most tired person every day. You could be at your work longer than anybody else and do nothing.
And being incompetent, Dous, just being there doesn't mean anything. And the one, the flex that I just won't even participate with when people say to me, I don't watch tv. That's great. Okay. That's fine. I know a lot of people don't watch tv. They don't have a tv. Amazing. Good for you. That's, I, I don't care. I don't, I mean, not that I don't care.
Rude. I like tv. TV's like my best friend. Okay. And if you don't watch tv, that's fine. Go play with rocks. I don't know what to tell you. I like tv. I'm a very shallow person. I like bad tv. Get over it. Uh, and, and black coffee. Enjoy yourself. I don't care. But I do care about you. And thank you for being here.
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We got Sky Divers. We're gonna run outta virtual seats. We only have a few left. Go to a fantastic.com. You are awesome. Later.