EP. 31- BORING! You’re Doing LinkedIn WRONG! l Ask Us Anything

Foreign. We are back for another short episode of do this, not that.

Remember, we do the long episodes at the end of the week, but in the middle of the week we get questions all week long. And what we try to do on this short episode is we answer one work question and one ridiculous question.

And I am joined by the great Kristen Nagel, who's one of the lead producers of do this, not that. And Kristen, this week I'm excited. I have no idea what we're going to talk about, but what, what do we got? Let's first do the work question.

What is the work question this week.

That we're going to tackle the work question this week? Jay is from Amanda from Delaware. And here's the question for you. Are selfies appropriate to post on LinkedIn?

It feels strange doing it, but I see it a lot.

Do you think, ah, are selfies okay on LinkedIn? Let me tell you something about the world that we live in. We are sick of super formatted stuff. It's wallpaper, it is boring, it is garbage.

And so we did actually this big study. It was very odd, but we did this big study of, especially on LinkedIn, formatted posts, posts that are like slick with nice graphics.

Maybe if it's a person's on their green screen, slick formatted posts versus non formatted posts.

Posts where somebody's just taking a phone, pointing it out themselves, an image of themselves, a selfie, anything that's not slick formatted versus not formatted.

And we looked at thousands of posts and what we found was that the not formatted posts, the ones that weren't slick, the non formatted posts, had over a 200% higher overall engagement rate than the formatted posts. Why? Because it just stands out more. It feels more real. It feels more of the moment.

If you look at some of the content, for example, like Gary V. Puts out his content, rushes it and it is this non formatted style. We are sick of just this like perfect thing. And I think that's the TikTok ification of the world, right?

And so if you're thinking about should I post this, should I not? First of all, if you want to succeed in marketing for your brand, if you want to build a personal brand, you got to get over feeling cringy, dude.

Because if you're not willing to put yourself out there, it's over. Game over, you've lost. The world that we live in now is putting yourself out there.

You don't want to embarrass yourself, but you just got to get over not being comfortable because that is the world that we live in. So.

And you'll see at this time of year for sure, you see it a lot because you'll see you're posting pictures, holiday pictures, pictures with their family, things that may even not feel business related on LinkedIn.

And I'm telling you, even if you're promoting a B2B piece of content on LinkedIn, doesn't matter what it is, you can do that using a non formatted way. Take your phone, point it at yourself, post it. That's what we want to see. We want to see the realness and the numbers. Prove it out.

The engagement rates are off the charts. So I'm all in on non formatted content and posts. Get over the cringe factor. It's fine.

So before we get into the ridiculous question this week, I want to share that this podcast is presented by Marigold Love, Marigold. Marigold is a platform that I use to send out my emails. We send out billions of emails and they don't just. It's not just an email platform.

It's loyalty marketing, relationship marketing. It's an incredible suite of tools and things that you gotta check out.

So if you're considering making a shift for your email platform that you're sending on or, or you're going to launch a loyalty marketing program or any of that, big, small, medium sized marketer, the biggest brands in the world use Marigold. Check them out@meetmarold.com that's meet marigold.com awesome. Now let's get into the ridiculous question. Kristen, hit me up.

What was the ridiculous question that came in this week?

All right, this week it is from Greg from Kansas City and he is asking you what? What are you buying yourself this holiday season?

Jay, what am I buying? What are you buying yourself this holiday season? Chrissy?

I'm finally going to bite the bullet and get myself a Kindle because I like the feeling of the books. But the Kindle, you can read at night, it's smaller. No one has bought it for me yet. So I'm like, let me just buy it for myself.

First of all, that is an excellent purchase. I have a Kindle. It is amazing. The battery life on the Kindle is like the most unshockingly long battery life of all time.

So I'm very pro your purchase. You're way. You're obviously more learned than I am. More, more sophisticated because what am I buying myself?

I have two things I'm going to buy myself. Number one, I need to buy socks. I'm going to buy socks. Here's the fail that I did.

And there's no knock on, on target, but I been buying socks, like at Target, and I've been basically buying the least expensive package of socks I could possibly find. And I don't know what's going on, but they're like disposable. After like two times, like a hole in my sock and I'm like, what is going on here?

Did I buy disposable socks? So it's very weird.

So this year I'm going to find wonderful socks I don't know where from, and they're going to be amazing and I'm going to buy socks and then the other thing I'm going to get is a new printer. I don't know if everybody else feels this way. I hate every print I've ever bought in my life. Every single one.

I don't think anyone likes printers in general. They're. It's too much.

But they're annoying. They never work. Like, do they ever. Did your printer, like, ever work?

No.

Like, what is like, literally? It's like, it works for like a week and then it's like, says something weird. I have some sort of light that comes on and it just.

And I'm like, I don't. I've bought so many of them, it's unbelievable.

It's jam something. I'll just send it via email.

Yeah, it's wild. So my goal is to find the easiest used printer that will not work.

And I promise you, within six months I'm going to be telling you I'm buying another printer because I can't find one that works. So it's a good question. Although it gives. It makes me angry. I don't know why it makes me angry.

So I'm buying socks and a printer and that's what we got. Amazing. All right, another amazing week. Please send in your questions.

You could DM me them on LinkedIn or go to jschwettleson.com and you can put them in there and give us a five star review. Or don't. Maybe not, I don't know. And check us out for the longer episode later in the week. And thanks for being here. You did it.

You made it to the end. Nice. But the party's not over.

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