This is WORKING! Apple Mail Tip Nobody Knows Yet! 🤫🤫 The Bachelorette is From Secret Lives of Mormon Wives!?? Jay’s SCOOP | Ep. 411

Jay Schwedelson: We are back for do this, not that podcast presented by Marigold. And I wanna share a tactic related to email marketing that can significantly increase your open rates kind of immediately and it couldn't be easier. And basically everybody's sleeping on it and it's gonna give you an advantage. So here's the annoying topic.

Jay Schwedelson: The annoying topic we're talking about is Apple's iPhone, the mail app. On our iPhones, that blue icon with that thing that looks like an envelope on our phones. Now, some of you, many of you may not use that blue icon on your phone to check your email, but 47% of all email, according to Litmus is red using that Apple Mail app.

Jay Schwedelson: Now, why are we talking about this now? Because Apple is now doing an even bigger push. Just in the last week, and this is gonna radically change email marketing performance. And I think in a good way, if you take advantage of it and what's going on is you know when your phone is on lock screen, okay? Your phone's on lock screen and sometimes you get these like alerts.

Jay Schwedelson: Oh, you got a text message, there's a news item, whatever. But Apple now is also pushing aggressively those emails that are a priority. So for example, if you book a Southwest plane ticket, you'll see the Southwest confirmation of that plane ticket, that email you got from Southwest, it will show up in your lock screen.

Jay Schwedelson: It will show up as a priority, and when you actually open up. You click on that blue mail icon, you're gonna see all the other priority mail that Apple has deemed to be really important. This has nothing to do with the tabs, like the promotions tab and the updates tab and the social tab. I'm not talking about that.

Jay Schwedelson: I'm talking about Apple prioritizing certain emails and not others, and you're sitting out there like, what am I listening to? I'm not Southwest Airlines. I'm not Amazon. I'm talking about a confirmation on, on something being shipped. No. But right now, you can game the system by having your promotional emails, business consumer, nonprofit, it doesn't matter.

Jay Schwedelson: Show up. In that priority section, that that is increasing open rates massively. 'cause if your emails actually show up as a priority email, okay? If it shows up in that bucket of priority email in the Apple Mail app, it will increase your email open rates by about 28%. And there are simple ways to have your email show up there.

Jay Schwedelson: And how do we do that? So what Apple's looking for, it's choosing ai, it's choosing whatever, what Apple is looking for. Is certain words really at the start of your subject line and also in your body copy where it's looking for these words and these phrases and it's determining, oh, this is a priority email.

Jay Schwedelson: Let's have it show up on the lot screen. Let's have it show up in the priority notifications as a really important thing when people open up their email. So for example, instead of you just sending out, you know, an email promotion, okay, about some sort of new live event that you're gonna have a webinar or whatever.

Jay Schwedelson: If at the start of your subject line it says something like, access approved colon, a RE marketing event live in two days, or whatever. Because it says access approved. Apple's gonna pick up on that. Say, oh, this is something that's a priority. Let's put this in the priority notifications on the lock screen, whatever.

Jay Schwedelson: So a year from now, this may not work because apple's not stupid. They're gonna be like, oh, this is not an airline ticket. This is not a package that's being shipped. This is somebody promoting a new sale, a new webinar, a new whatever. Right now it is working incredibly well and we, this is how we have to take advantage of things.

Jay Schwedelson: If you can use these confirmation type terms, I'm gonna give you what they are in the subject line and in your body copy of your emails, it is increasing priority placement by over 50%, which is then leading to that 28% increase in open rates. And all you're doing is taking the emails that you're sending out and reframing them a little bit differently.

Jay Schwedelson: So for example. What are words that are critical? Confirmation is a critical word. Okay. If you could say something like, uh, webinar confirmation colon, your access link for September 19th, and it's not a confirmation that somebody registered, you are confirming that you're giving them access to something you're confirming they have rights to the sale.

Jay Schwedelson: Okay. Or, uh, subscription colon, VIP newsletter access here. Right. Anything where you are making it sound more official is actually what is working. Activated is another great word. Let's say it's a sale. Okay. Activated v IP early access, right? Because Apple is looking for words like a, uh, activated, um, confirmation access update, renewal, time sensitive action required.

Jay Schwedelson: In that priority placement on lock screen, and when you get it to show up there, this is how you're increasing your open rate. If you think this is ridiculous, you think it's a gimmick. This is called marketing. And what we're always trying to do is navigate what is the new thing. And this is the new thing right now that if you take advantage of it, costs you nothing.

Jay Schwedelson: And listen, it's all about testing everything I just said could, could not work, it could be garbage, whatever. But do an AB test style, one of your promotional emails in this confirmation type style. Another one not like that. And see what works. 'cause this is actually what's being pulled in right now and this is gonna be a big thing, especially over the next three to six months.

Jay Schwedelson: Alright, let's get into the ridiculous portion of this podcast called, since you didn't ask. This is where I talk about absolute nonsense. There's so much nonsense to talk about. So what's on my mind? So first off, um. I was just at a conference, a really big conference, and I saw literally the worst marketing I've ever seen in the history of an onsite thing at an event.

Jay Schwedelson: So I go in the restroom of the, uh, whatever at the conference, big, big, uh, uh, where we moscone, whatever. Okay. And I see some dude at the urinal with his phone out pointed at the urinal. I'm like, well, who's that? What is that weird dude doing whatever? And I then got that outta my mind 'cause it was freaking me out.

Jay Schwedelson: And then I walked up to the funeral and I saw there was a QR code on the urinal. I'm like, and it was promoting something, some sort of a, a guide or whatever the heck it was promoting. And I'm like, it is. Easily the worst type of marketing I could possibly imagine. Where you're encouraging people to take out their phones at a urinal and, and to take a picture of something.

Jay Schwedelson: I mean, the dude that I saw doing it, I, I judged him. I continue to judge him. 'cause anybody that takes out their phone, I don't care if it's to get a free guide or whatever is weird. Okay. Do not have a marketing thing. My bob on a urinal where you have to take a picture of something, then your phone's out.

Jay Schwedelson: The whole thing is, was horrendous. Oh my goodness. What else is going on? Well, I know none of you'll care about this, but you, I'm sure you saw, I'm sure you didn't see 'cause you have a Life, the Bachelorette series. Yes. The Bachelorette in A, B, C where Jesse Palmer is the host, whatever. They announced their new bachelorette and they announced it.

Jay Schwedelson: Is Taylor, Frankie Paul. Okay. Did I just screw up her name? I don't even know. Anyway, she um. She is from the Secret Lives of Mormon Wives, which of course I watched as well. And really what they're doing is The Bachelorette, the whole Bachelor franchise is in horrible trouble because the numbers are going down, down, down, down, down.

Jay Schwedelson: 'cause nobody's watching it except for me. And uh, things like Love Island are crushing it. 'cause frankly, it's. Better than the Bachelorette. So they're doing this kind of crossover. They're bringing in, you know, one of the stars of the Secret Lives of Moron Wives, which I think is gonna be great. You're gonna bring in a lot of new people, but I think this is all gonna be very short lived.

Jay Schwedelson: 'cause now they're going down the slippery slope of bringing in kind of famous people to be the Bachelor and Bachelorette, which I'm all for 'cause it'll give it a little bit of life. But I think that, and it'll be a great season, you should watch. But I think that we're headed towards the end of, of Bachelor Nation, unfortunately.

Jay Schwedelson: And then the other completely useless thing I saw. Which I'm curious what everybody thinks about this. So I saw that there's a lawsuit going on. So the Makers of Nerds, the Nerd Candy, you know, nerds, um, which is this company called Ferrara Candy, they are suing this other candy company who has a candy called Dweebs because they think dweebs is too close to nerds.

Jay Schwedelson: Um, which by the way, I, I don't even know anybody that still uses the word dweeb. I certainly use the word nerd, but more importantly, all this, first of all, nerds made a massive comeback because, uh, just in the last four years, their sales went from $50 million to almost a billion dollars because of nerds clusters, the chewy nerds, which are phenomenal.

Jay Schwedelson: Okay, those are so good. If you've never had nerds, clusters, they're really, really good. I will tell you because you didn't ask, what are the best non chocolate candies, in my opinion, on the planet. Here they are. So I'm all in on gummy bears, but, but gummy bears are not always created equal. Uh, right. Some gummy bears are terrible.

Jay Schwedelson: I hate healthy gummy bears. That shouldn't be a thing. That's disgusting. But gummy bears in general are top. Lewis Swedish Fish are great. They get stuck in my teeth. That bothers me. I don't like that too much, but they're great. Mike and Ikes. Great. I'll tell you what's terrible. Starbursts are terrible.

Jay Schwedelson: They're not good. I don't know why they still exist. Whoever, like Starburst, they're horrendous. Sour Patch kids overrated there. I said it. They're overrated. The only one good ones are are the watermelon, uh, versions of them. Those are okay. Skittles, absolutely terrible sour Skittles. Not bad, but the stuff gets all over your hands, so.

Jay Schwedelson: Regular Skittles should go away. They're absolutely disgusting. Um, and don't even start with me like, like warheads are nodding handy. Okay. That's like a game. Okay, great. You wanna have a sour thing in your mouth? Good for you. And gob stoppers, is that even round? I just date myself. Gob stoppers, whatever.

Jay Schwedelson: Speaking of whatever, what are we talking about? No idea. As usual. Um, listen. Guru Conference, have you registered? What is wrong with you? Stop listening to this thing. Our virtual free event, guru conference guru conference.com. We got Flavor Flav is gonna be there. That's not a joke, which is crazy. Nicole Kidman's gonna be there.

Jay Schwedelson: Donald Miller's gonna be there. Amy Porterfield, uh, who else gonna be there? The, the, the CEO of Liquid Death. I mean, this thing's gonna be bonkers. We'll run out of virtual seats. You won't be there. I'll make fun of you and uh, I appreciate you though. So go to guru conference.com later.