DON'T INVITE ME TO ANYTHING....(but invite other people cause it works!)
'Invitation' Emails Do Better In Q4 Than Any Other Time of The Year!
We all want to be 'invited' to parties and fun things as the year winds down (other than me cause I like sitting my butt on my couch).
This is a simple test that performs really well.
Historically: October 1st Through December 31st:
'Invited' and 'Invitation' Used in Subject Line Increase Open Rate:
- CONSUMER: 28%
- BUSINESS: 32%
(Source: Worldata Research Q4 Aggregate)
THIS IS NOT YOUR FRIDGE. OLD STUFF HAS GOT TO GO!
Evergreen content? Done. Over. Dead.
THIS IS NEW:
AI citations are now average of 393 days NEWER than Google search results.
Website Pages not updated in a year are 2x less likely to be cited by AI tools.
Annnnnnnd here's the kicker: content or offers that include a recent date or time period in the title/offer name, have a 50%+ higher likelihood of showing up in ChatGPT and other LLM results.
(Source: AirOps & Ahrefs Q3 Data)
Here's what that means in real life:
For B2B:
— Rename your reports and guides:
DON'T NAME IT THIS:
"The State of HR Laws"
NAME IT THIS:
"The State of HR Laws — Q4 2025"
ANNNNNDâ€" Add timestamps right in your copy: "As of October 2025..." or "Based on 2025 data..." signals recency to AI.
Also, Re-launch old assets with new context: "2025 Lead Nurture Benchmarks (Fresh Data Drop).
For CONSUMER:
It is now a MUST to make EVERYTHING look new!
Here is how to frame all your consumer offers...
- Retail: "Fall 2025 Wardrobe Edit" or "What Everyone's Buying This Month — October 2025."
- Travel: "2025 Long-Weekend Getaway Guide" or "Best Fall 2025 Destinations for Under $500."
- Fitness: "Holiday 2025 Workout Challenge" instead of "Home Workout Plan."
- Beauty: "Skincare Trends - Winter 2025 Edition" or "The Products That Blew Up in October 2025."
- Food & Bev: "2025 Grill Season Starter Pack" or "Top 5 Cocktails of Fall 2025."
- Tech: "Gadget Upgrades Worth It - Q4 2025 Buyer's Report."
Bottom line: AI doesn't reward "set it and forget it."
If your stuff doesn't look new, it's invisible.
Black Friday/Cyber Monday Marketing Tactics
Sooooo... Black Friday/Cyber Monday is basically tomorrow. UGGHHHH!!
I like chocolate. Buy me chocolate. Wait...did I just say that out loud?? Anyway...
Here are 21 AWESOME tactics and trends for this holiday season. THIS THING IS GOLD!
It is brand new from SAP Emarsys -- grab it RIGHT HERE! 21 Trends and Tactics for BFCM!
3 of the 21 BFCM tips and tactics inside:
🗓️ Daily dopamine advent calendars
💯 AI-powered gift matching tips
📂 Post-holiday rituals to keep gifters loyal
You gotta download this thing! Get 21 Must-Knows for BFCM
(yeah that was an ad but I 1000% will be there cause Agentic AI is the future!)
I NEED COSTUME IDEAS!!!
(you gotta reply and give me some good ones!)
Since You Didn't Ask...
For any new readers of 'Scoop' this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
MUSIC:
TAYLOR SWIFT: Life of a Showgirl " — I was listening to the new Taylor album, the song 'WOOD' comes on...Seemed like a good tune and then I was like "wait, what the hell did she just say?" idk about that one.
WATCHING:
GOLDEN BACHELOR: [ABC] — Very, very, very not cool with this dude. He should have been booted before the season started. He said on a podcast before they started that he would get rid of any woman OVER 60 YEARS OLD. Every woman on the show is over 60. He is clueless.