2 Min Read! (Seriously? You won’t read for 2 mins)
Love this new trend of asking for a handful of minutes. We barely care about anything. I almost don’t care about what I am writing right now…But these tests are EASY and are doing great!
LAST 90 DAYS:
‘# Min’ in Subject Line Increases OPEN RATES:
Business: 28%
Consumer: 22%
‘2 minutes’ vs ‘More Than 2 Minutes’ = 2 Mins 18% Higher
LAST 90 DAYS:
‘# Min’ in BODY COPY Increases CLICK-THROUGHS:
Business: 17%
Consumer: 21%
HAPPY NEW YEAR!
2023 is soooo last year. Seriously though, who cares about anything 2023. AFTER October 1st what we engage with totally changes…
Here are some Consumer and Business things to consider for AFTER October 1st:
AFTER OCTOBER 1st:
CONSUMER:
In Subject Line AFTER OCT 1st: OPEN RATES UP:
‘Holiday Season’ - UP 22%
‘Christmas’ - UP 27%
‘Pre-Black Friday’ - UP 31%
And for the BUSINESS peeps:
Somewhere months ago, there was a meeting at ABC (they are the network that puts on Golden Bachelor). In that meeting someone was brave enough to throw out an idea of doing a SENIOR version of The Bachelor…Undoubtably, this was met with the following reactions:
SOUND FAMILIAR???
BUT THIS IS WHY WE TEST!!! It is not about ‘our opinion’ or what others have not tried…Being a marketer means we test, fail, test again, and again….
And you know what…Sometimes this happens –
LET’S GOOOOOOOOOOOOOOOOOOO!!!!
YOOOOOOO....CAN YOU DO ME A FAVOR???
I started a new PODCAST (I know that sounds boring)...But it really is not that horrible. Each episode is only 10 mins and I PROMISE that you will get some easy, quick marketing tips to test, and I share really embarrassing parts of my life.
NEW EPISODE WENT LIVE 10 mins ago - THIS IS A GOOD ONE!!!! (maybe)
And you can find ALL of the EPISODES here - jayschwedelson.com/podcast/
(and we will be BFF’s if you toss a 5 Star if it is not garbage)!
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
LOVE IS BLIND 5: [NETFLIX] – Easily the best season yet. For 2 reasons – Nick and Vanessa Lachey have not talked much (worst hosts ever) and none of the couples actually like each other so the whole thing is so awkward to watch. I have not investigated, but I 100% believe that the producers created the Uche and Lydia drama and I fully support them doing that.
REAL HOUSEWIVES OF NEW YORK: [PEAKCOCK] Brynn needs her own show. Erin needs to go away.
THE GOLDEN BACHELOR: [ABC/HULU] Duh. I really like it. I am the only human on Earth that likes Bachelor in Paradise more (comes on right after Golden Bachelor). Did not expect that amount of hooking up right out of the gate that occurred on Golden Bachelor, but have a good time – why not!
😊😊😊Thanks for reading this far down!!! How are you? REPLY😊and let me know how your marketing efforts are going, the horrible tv I need to check out and anything else that is mildly interesting!
Best,
Jay
P.S. You won’t read this cause it is really far down but if you do and if you haven’t registered for the FREE GURU Conference, we are literally almost out of virtual seats. We just passed 14,000 registrations and bought another 1,000 but that is probably it….soooooo if you want to go to the craziest, free, virtual, email marketing event on earth you can register here – www.GuruConference.com The lineup is unreal – Martha Stewart, Ann Handley, Amy Porterfield (me if that is good?), and 30 others! ⬅️ ⬅️ ⬅️
P.P.S. And if for some weird reason we aren’t connected on LinkedIn, let’s fix that - www.linkedin.com/in/schwedelson/
HEY - if you were forwarded this newsletter and want to subscribe, just go here (or if you want to connect with me) www.jayschwedelson.com/