I NEED A COSTUME!! Any Ideas??
I will clearly wear anything (notice the meatball in my toilet costume). And still have not gotten anything for Friday! I am the worst....reply back with some ideas. But nothing boring!
(and really hope Britney is ok. I am getting nervous)
ChatGPT Atlas Browser Is a BIG DEAL. Nobody IS READY...(but here is what to do)
UGGHHHH -- AI stuff...This actually is important to know about though.
ChatGPT, last week, launched a new web browser called Atlas (it is a web browser like Chrome but it does special stuff).
So, WHO CARES? Yeah...Here is the thing - Atlas literally thinks while people surf. It can summarize your site, pull out your stats, answer questions about your content... and if your site isn't ready? It's gonna look at your pages like "what is this mess?" while sending your competitors all the love.
Don't be the marketer 6 months from now wearing cargo shorts and Crocs. (atlas is gonna be used by everyone soon)
Atlas is going to be HUGE. This is the moment - you either look smart later... or you look like the person who still types 'www' before every website.
So here - copy and paste this INTO THE FREE VERSION OF CHATGPT and boom you're ahead of 99% of marketers:
PROMPT:
"Make My Website Ready for the Atlas Browser"
Look at this website: [PASTE YOUR URL]
Give me:
1️⃣ 5 quick fixes (easy changes that help AI browser users understand and use my site better)
2️⃣ What content I should make easier to read or copy (like turning PDFs or images into real text)
3️⃣ Simple improvements to my headlines, dates, and links so my content is more visible and helpful when people browse with AI tools like Atlas
Keep everything beginner-friendly and tell me exactly what to do next.
That's it. Now you can skip the cargo shorts.
Don't forget the OTHER big "holidays" for marketers:
Veterans Day — November 11
Mentioning (showing appreciation) in your subject line within 3 days of the holiday increases open rates by 22%.
Small Business Saturday — November 29
Mentioning it in your subject line within 3 days of the holiday increases open rates by 27%.
Giving Tuesday -- December 2
Mentioning it in your subject line within 3 days of the holiday increases open rates by 32%.
Free Shipping Day -- December 14
Mentioning it in your subject line within 3 days of the holiday increases open rates by 20%.
Source: (Worldata Research Aggregate '25)
THIS IS COOOOOOOL...
This is NOT GURU -- but this is where you NEED to be BEFORE GURU...
So this THURSDAY! (yeah October 30th) this FREE/VIRTUAL/WILD/AWESOME event is going on and I will be speaking! Whoohoo!
MarketingLand by my peeps at The Marketing Millennials is my favorite event that does not rhyme with Shmuru!
Free+Virtual reg right here -- THIS IS IN 2 DAYS!
👉👉HERE!
Since You Didn't Ask...
For any new readers of 'Scoop' this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
NOBODY WANTS THIS [NETFLIX] -- Finished season 2. It was very good but not as good as season 1. Sorry you are wrong and I am right.
LOVE IS BLIND [NETFLIX] -- The REUNION is TOMORROW! How do people keep rings after an engagement is broken off after 2 weeks! I need many answers. Might skip work tomorrow to lock in and prepare.
CANDY:
If you give out healthy treats instead of candy to trick or treaters please unsubscribe. Not kidding.
SLACKER!:
We just opened a 30 day ONLY Pop-Up Guru Conference SLACK Community…Super easy, kinda fun — here is where to join right now!
IN 8 DAYS!!
SERIOUSLY we only have a few FREE virtual seats left for GURU Conference! Don't you want to hangout with Nicole Kidman??? Grab one of the final ones here - FREE REG!