Nighttime Email Sends are WORKING!
Promotional Emails Sent 7pm to 9pm Local Time: LAST 90 DAYS
BUSINESS: Open Rates UP: 24%
CONSUMER: Open Rates UP: 21%
Congrats if you have a work life balance and can shut it off at 5pm till the next day. Apparently, the rest of us cannot…If you have not tested nighttime sends you should!
Nighttime sends won’t necessarily do better than during the day but they should be part of your arsenal. Mixing it up keeps things fresh and gets parts of your audience to engage who miss stuff during the day. Like me!!
Here are examples from my inbox right now…
OK, NOW A FEW THINGS YOU WON’T CARE ABOUT….
HOPEFULLY you missed this pic of me that I posted on LINKEDIN – it is from our 90s vs. 2000s AI Photobooth for our GURU Conference. You can make one too right here!!! I WANNA MAKE ONE
And here is me posting this pic on LinkedIn - MY POST.
WHAT IS ACTUALLY WRONG WITH ME? (and there is a PET AI PHOTO OPTION THIS YEAR)
BTW GURU Conference is filling up way faster this year!…IT is FREE and VIRTUAL and we will actually run out of virtual spots we bought so you should reg now!!!! Here is free reg link – FREE REG
BACK to the tips…
Costs less than your iced matcha…(still not sure if I like matcha)
COST COMPARISON ANCHORING!!
Tactic: Shift messaging to ‘value per’ use rather than just price. During uncertain economic conditions times, this tactic crushes it! Help people find the budget in their minds!
Stat: Emails that framed products in terms of “cost per use” saw a 22% Open Rate Increase Consumer and 19% for Business offers!
CONSUMER Subject Line Examples:
BUSINESS Subject Line Examples:
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
WEDNESDAY SEASON 2 [NETFLIX] – Don’t tell me anything! Everyone on social media sucks! They post stuff and ruin it. Don’t be a loser and do that. I am watching as we speak.
GILDED AGE [HBO MAX] – I have horrible taste in TV…BUT this show is legit awesome!! I promise you this is worth watching! AND it just got renewed for Season 4! Start on season 1 and if you don’t like it you should unsubscribe from this newsletter. What is wrong with me.
LOVE IS BLIND: UK IS BACK! Aug 13th [NETFLIX] – No…you are a loser! I just know somebody out there was thinking I am loser for being pumped about this! This is BETTER than the U.S. version. Excited!
AND GET OUR NEW HOODIE FOR FREE…Do the AI Photobooth thing and it will tell you how… Super fun, easy, and embarrassing! Right here !!! I WANNA MAKE ONE
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
p.p.s. I READ THE REPLIES so write back!!!
ANNND – Do me a massive favor and try my podcast and if you are really awesome subscribe – THANK YOU - Here is the show