WHO ARE YOU INVITING?
I will get to some VERY cool new marketing tips, but I NEED TO KNOW SOMETHING...You are having a BBQ and you MUST invite either Blake Lively or Meghan Markle. Reply and tell me who and no you cannot 'cancel the BBQ', 'invite neither', or 'move to another house'.
BTW I pick Meghan -- she is slightly annoying at times but a billion times better than Blake.
SHHH...SECRET TACTIC!
Did you know that 34% of people turn on an auto-reply message leading into a holiday weekend? And in a ton of those 'auto-reply' emails they say stuff like this -- "I am out but contact JOE SCHMO while I am out".
So, we have a routine (and you can do this via a tool or manually) to gather up ALL the 'JOE SCHMO new contacts' and then use them in retargeting and remarketing campaigns on social media. WHY? Because these are the exact right people we want to reach. DON'T SLEEP on auto-replies leading into a holiday (or during one)!
STEAL THIS!
Subject lines that start with the word "Steal" have a massive increase in OPEN RATES!
'Steal' as First Word in Subject Line:
CONSUMER: Open Rate UP 24%
BUSINESS: Open Rate UP 28%
IF YOUR WEEKEND IS BORING...I just did an 8 min episode on 5 EASY 'STEAL THIS' tests to try -- here is the episode APPLE LINK and SPOTIFY LINK.
(c'mon it's 8 mins and you know you are sitting on your butt most of this weekend)
Do you search for stuff on ChatGPT now? Ummm...I do. And so do 800 million weekly ChatGPT users (real number). FORGET SEO (search engine optimization) - your site needs to be optimized now for AEO - Answer Engine Optimization. This is what ChatGPT and other AI tools are looking for to include your site content in the results it spits out.
Ugghhh...But who knows how to optimize your site for AEO? Not me. But just ask ChatGPT this exact prompt -
AEO PROMPT:
“Audit my site at PUT IN YOUR URL HERE for AEO (Answer Engine Optimization). What’s missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”
Booooooom! And now you are on your way!
FREE INBOUND TICKETS???
This is REAL!
🚨FREE Tickets to INBOUND 25🚨 What?? INBOUND hooked me up with 2 in-person tickets to HANDOUT and it will be picked FROM DOING THIS ⬇️ Super easy to get the tix –
➡️ REGISTER+ATTEND This Webinar I am Speaking at About Email tips ‘Test This, Not That!’ HERE
(that webinar part is a MUST to have a chance for the INBOUND tix!) ☝️
That's it!
If you feel like a potential LOSER… 😞
You are a winner in life but there is a chance you don’t win these tix, so I wanted to make sure I had something cool for all my loser peeps out there (I am a loser too.
#teamloser)…So INBOUND gave me this special discount code for my friends…10% off! The discount code will be given out to EVERYONE who attends the webinar I mentioned up above!
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
4 PEOPLE WHO ANNOY ME:
I realized that I want to break my computer when I am scrolling and see posts that say these things and now I can’t unsee them and I am losing my mind!
“you may have noticed…”
NOBODY CARES! I am so sorry. No, I am not.
“Let’s normalize ___”
Let’s normalize not normalizing something every day. Ughhhh.
“Here’s what no one is talking about…”
Loser, 10 people just posted the same take this morning.
“Not sure who needs to hear this…”
I will help you out…NOBODY DOES!
WATCHING:
NINE PERFECT STRANGERS [SEASON 2 ON HULU] This just came out this week. MASHA! Nicole Kidman is awesome. I hope this season does not suck.
THE SECRET LIVES OF MORMON WIVES [HULU] - What is going on here! If you need a “well at least that is not me” show to watch than this is it.
UGGHHH:
OK, I just started a YouTube channel.
Check it out!
I have not told anyone about it yet cause we are just getting it rolling. If you subscribe to it that would be pretty cool. Or don't, cause this might all just be a hot mess. Idk.
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
p.p.s. I READ THE REPLIES so reply and tell me if it is BLAKE or MEGHAN??
ANNND – Do me a massive favor and try my podcast and if you are really awesome subscribe – THANK YOU - Here is the show