I canโt stand all the useless AI info that people push out there. I NEVER KNOW WHAT TO DO WITH ITโฆ
So, I am gonna try to share stuff you can try right now, on the free version of Chatgpt.com, and you can be clueless like me and do it. Hooray! (I need stupid proof. That is my jam).
The BORING Part firstโฆ
EVERYTHING changed cause 3 weeks ago ChatGPT updated its FREE version to allow for image creation (and it can finally display words in the images it creates. This didnโt exist before).
I canโt stress this enough โ this new functionality is the biggest EASY game-changer to come to the marketing world since ChatGPT first launched. Take the time to mess around with this and then put that big, beautiful marketing brain of yours to work. You are only limited by what you can imagine! (wow that sounded cheesy, but it is true!).
I know this Toy Box thing is everywhere BUUUUUUUT the other prompts in this thing are just started to TREND NOWโฆ.
NOW The Good Stuffโฆ
In case this is all gibberish to you. If you go on ChatGPT.com and copy and paste any of the prompts below (with edits about you or your company) you will get images and content that will kinda blow your mindโฆ
Social posts for personal and brand accounts using โToy Boxโ, โMock Product Adsโ, โCity Wall Quoteโ, have generated a 200%+ increase in post engagement over the last 2 weeks. (source: Worldata Research)
โToy Boxโ Image PROMPT:
Create an image of me in hyper-realistic action figure portrait of [person description], inside plastic toy packaging, dramatic studio lighting, glossy plastic texture, collectible action figure style, exaggerated features, displayed on a toy store shelf, accessories floating next to the figure: [list accessories, e.g., tiny laptop, iced coffee cup, marketing playbook, ring light], packaging includes fun label text and graphics, cinematic toy commercial vibes, lens flare, shallow depth of field, 8k resolution, ultra-detailed, vibrant colors.
Add "Funko Pop style" or "Ken doll style" if you want a very specific figure look.
Add "Mattel-style packaging" or "Hasbro box design" for branded toy aesthetics.
โBook Quoteโ Image PROMPT:
Create a clean, minimalistic book page layout that looks very realistic and as if someone is reading it and the book is worn and highlight this quote in yellow: โPUT QUOTE HEREโ โ Name of Who Said The Quote HERE. Use a professional serif font for the body text and a bold sans-serif font for the heading. The page should look like itโs from a leadership or productivity book, with a cream paper texture in the background and clear lighting.
โMock Product Adโ Image PROMPT:
Create a retro toy package for โ[name of your product]โขโ โ a pocket-sized gadget that keeps visitors glued to your landing page. Bonus: Make it look like it lights up.
โCity Wall Quoteโ Image PROMPT:
A realistic city street scene with a large wall mural or billboard on the side of a brick building. The mural has bold, modern sans-serif text in two contrasting colors (like blue and orange), with a clean, impactful layout. The text should read: โ[YOUR QUOTE HERE]โ. The setting includes surrounding skyscrapers and street details, with overcast lighting and an urban professional vibe.
The Carousel Hack (for webinars & transcripts) PROMPT:
LOVE THIS ONE!
โTurn this transcript into a 5-slide LinkedIn (or Instagram) carousel. Each slide = 1 bold takeaway. Format for LinkedIn. Add short, punchy headlines.โ
Upload a webinar transcript. Watch magic happen.
(Or say: โMake slide 3 funnier and slide 5 sassier.โ)
The Rรฉsumรฉ Glow-Up PROMPT:
โTurn my LinkedIn bio into a clean infographic resume that looks like it belongs on a keynote stage. Bold titles, minimal colors, crazy confident vibe.โ
WAAAIIIIIT...Before the BEST TIP in this odd newsletter this is kinda important โ
I am embarrassed to admit that I really need to learn so much more about AGENTIC AI! Ughhhh...c'mon Jay! Good news - this free + virtual event is PERFECT if you are like me (slacker?)
Literally everyone is talking about Agentic AI and yet what does it mean for real? Like how will this be used in marketing, on websites, etc...
๐ฅ Thatโs why you NEED to be at Innovation Fest by Bloomreach! โฏ Free, virtual, fast, not boring, helllooooo? (this is one of the final chances to get a free virtual seat!)
Reg here! c'mon! it is FREE! I WANT IN!
๐
May 7
๐ป Virtual
๐ธ Free
๐ง Agentic AI imposter syndrome fixed!
WAIT you didnโt do it!!! I WILL BE THERE CโMON! Reg here โ SIGN ME UP!
p.s. here is the STUFF I can't wait to hear about at Innovation Fest!
• Autonomous search
• Autonomous marketing
• A product roadmap that will change how marketers work with AI
(yeah that was an ad but I 1000% will be there cause Agentic AI is the future!)
NOW back to the most important part of this newsletter!
PROMPT JACKING! THIS IS THE WAY!
Hereโs how the smartest creators really do it:
Step 1: Screenshot a viral AI post
Step 2: Upload it to ChatGPT.com (free version) with this:
โTell me the exact prompt that would recreate this. Then make it better.โ
Step 3: Tweak it + Post it as your own
Step 4: Get high fives from coworkers. Done.
Since You Didn't Ask...
For any new readers of โScoopโ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
EATING:
TOTAL VOMIT: ๐คฎ
KARDASHIAN COLLAB W/CRUMBL COOKIES: Judge me for this! My family ordered the cookie set from the new collab between all the Kardashian/Jenner ladies and Crumbl cookies. Each Kardashian โ Kim, Kourtney, Kendall, etc..Had their own cookie they picked out. I tried them all. Whatever, I WAS HUNGRY! Anyway, they were great EXCEPT for Kourtneyโs Flourless Chocolate thing. It was like eating dog ๐ฉ ๐ฉ (for the record I have never eaten that but I imagine it tastes like this). It was all over TikTok how bad this was. I almost wonder if they did it purposely to get some viral thing going cause it was one of the worst things I have ever eaten. Bonus โ it was super expensive and a rip off! Yay!
WATCHING:
WHITE LOTUS 4? โ Clickbait !! I have no info on season 4 BUT I need to give my recap on season 3. SPOILER ALERT!!!!
DO NOT READ ANY FURTHER IF YOU HAVE NOT FINISHED THE SEASONโฆ
If Lochlan actually would have died, I wouldโve quit watching tv for a year (that is a lie, but I almost cried for real when he drank from the old stuff in the blender. Who does that btw?). I really wish they had a spinoff of the Ratliff family. Jay nooooooooooo. They are amazing and horrible all at once. The only part that was a little weak in the whole season was when the old dude said he was Walton Goggins dad. That was a little much. Also did you read that Piper hooked up with Zion but they cut it out of the final edit? This was best season by far. Donโt @ me.
UGGHHH:
OK, THIS IS THE LAST CHEESY THING ACTUALLY โโฏPleaseโฏreplyโฏand let me know any ideas you have for topics of my podcast. We are working on new episodes and need your input!!! (and reg for that Bloomreach thing up above. I want to hang with you all in the chat and cause trouble!)
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
p.p.s. I READ THE REPLIES so say hey!!
ANNND โ Do me a massive favor and try my podcast and if you are really awesome subscribe โ THANK YOU - Here is the show