Should You Care About DEEPSEEK? (this is the ChatGPT competitor that people are freaking out over)…
So what is DeepSeek?
DeepSeek is China’s latest AI tool, it’s free, works just like ChatGPT, and it’s definitely not taking notes on everything you say for future use.
Should you care? meh.
Made this chart that is probably useless…
NEW Subject Line Test!
DOUBLE Personalization – huh, what?
Obviously, personalization crushes it when you use in the subject line (but not ‘first name’ – that whole ‘jay, check this out’ is actually beyond cheesy).
Stat: Email Open Rates RISE When Double Personalization Used in Subject Line:
🟣Business: 28%
🔵Consumer: 22%
[Source: Worldata Research Email Study Jan 25]
Here are examples – Business first and then Consumer ones…
BUSINESS Formulas:
Job Function + Company Size
[Job Function] in [Company Size] Need to Know This
A [Job Function] in a [Company Size] Like Yours? Read This
Examples:
Mid-Market CMOs Are Doing This—Don’t Fall Behind
Last Chance: How Mid-Market CFOs Are Cutting Costs
BUSINESS Formulas:
Job Function + Industry
Job Function]s in [Industry] Are Switching to This Strategy
The New Playbook for [Job Function]s in [Industry]
Examples:
Ops Managers in Manufacturing Are Doing THIS...
Recruiters in Hospitality Are Switching to This Strategy
CONSUMER Formulas:
Interest + Category
Interest] Fans, This [Category] Sale is for You!
[Interest] Pros Swear by These [Category]—Snag Them Now!
Examples:
Your Golf Game Needs This—Clubs & Gear on Sale!
Fitness Experts Swear by These Recovery Tools...
UH OH – THIS NEXT THING IS AN ‘AD’ BUT I ONLY TAKE ADS THAT ARE SHARING SUPER COOL CONTENT AND INFO….SOOOOOO…..
This FREE GUIDE about AI from CallRail is AWESOME!
GRAB THIS GUIDE! AI took my job (to the next level)
Stop being nervous about AI and dig into the simple ways it can be a game changer for your career, your business, and your marketing! Great resource (and it is free!) C'mon! download it here – FREE GUIDE
Super Bowl Question!
Does Blake Lively still get invited to Taylor Swift's Super Bowl Suite? I NEED ANSWERS!
Speaking of Super Bowl…Actually forget the Super Bowl – The Day AFTER the Super Bowl is a problem…
Monday AFTER Super Bowl is Bad for EMAIL MARKETING!
Business Email Open Rates: Go DOWN 14%
Consumer Email Open Rates: Go DOWN 17%
Why do emails do poorly after Super Bowl? Hmmmm, I wonder:
FACT: On average 1.5 million Americans will call in “sick” this Monday and another 4.4 million are expected to show up late for work. (Credit: workforce institute)
Might be related to Americans, are estimated to drink 60 million cases of beer on Super Bowl Sunday (and eat 8 million pounds of guacamole which seems GROSS). (source: RestaurantWare)
Speaking of gross…🚽At half-time, it's estimated around 100 million toilets will flush…
(source: review journal)
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
I WILL LOSE ABOUT 20 SUBSCRIBERS BECAUSE OF THIS NEXT SECTION…I watch horrible tv and movies. You have been warned…
WATCHING:
XO KITTY 2 (Netflix) – This is the WORST show, and it is #1 on Netflix right now! This is based on the movie ‘To All the Boys I've Loved Before’ which was great. I dare you to get through one episode.
YOU’RE CORDIALLY INVITED (Amazon Prime) – How can you screw up a movie when you have Will Ferrell and Reese Witherspoon? Well, they figured out how apparently. If you suffer from insomnia, you should watch this movie.
REAL HOUSEWIVES OF NEW YORK (PEACOCK) – This reunion episode was out of control. They need a new cast. This thing has gone totally off the rails.
THE BACHELOR (ABC) – The NEW season has started! So, I asked ChatGPT this question cause I was curious –
“I have watched every season of the bachelor, the bachelorette, bachelor in paradise, golden bachelor, golden bachelorette. If I never missed an episode or a season how many minutes, hours, days in total have I spent in my life watching?”
Here was ChatGPT answer:
Grand Total:
Oddly this does not upset me.
PEOPLE ARE GROSS:
DOUBLE DIPPERS – If you see anyone wherever you watch the super bowl double dipping in the queso or salsa you need to call them out. This has to stop. People are gross. Here is my go-to when I see it in action - “If you were looking for a way to be the least popular person here, congrats!”
OK, ONE CHEESY THING – TODAY is the actual LAST DAY to sign up for our 100% FREE email certification program – CERTIFIED GURU! After today it goes back to waitlist. Here is free reg link: www.CertifiedGuru.com
OK, THIS IS THE LAST CHEESY THING ACTUALLY – Please reply and let me know what shows you are watching and any topics you want us to cover on upcoming newsletters! Please and thanks!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
ANNND – Do me a massive favor and try my podcast and if you are really awesome subscribe – THANK YOU - Here is the show