CAN SOMEONE SAY ‘CLICKBAIT’
This is my final newsletter for 2024. Ughhh. I will do anything for that ‘open’. Anyway, here is some useless info to possibly test….
JANUARY IS GOING TO BE HORRIBLE (SORT OF)…
The first 2 weeks of January are NEVER good for EMAIL MARKETING
Here is some interesting data to consider...
🔵HISTORICALLY🔵:
💠January 1st – 14th💠 VS 💠January 15th – 31st💠
2nd Half January Click-Through Rates vs. 1st Half:
Consumer: UP 31%
Business: UP 42%
Nobody has time for your emails. They are MIS cause the holiday season is over (that was my attempt at being cool and saying ‘Miserable’).
BTW: If you see a strong start to the year than you are in for some great performance for the year ahead!
MID-SUBJECT LINE Capital Word:
MID SUBJECT LINE CAPITAL WORD (NON-FIRST WORD) OPEN RATE INCREASE:
BUSINESS: 16%
CONSUMER: 21%
(and no, you will not go to junk because you capitalized a word…that is old myth)
UH OH – THIS NEXT THING IS AN ‘AD’ BUT I ONLY TAKE ADS THAT ARE SHARING SUPER COOL CONTENT AND INFO….SOOOOOO…..
This FREE GUIDE about AI from CallRail is AWESOME!
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ZENDAYA IS NOT DIGGING YOUR SUBJECT LINES…
The FIRST word of your email subject line can be a MASSIVE turn-off….basically it is the halitosis of marketing! Nobody wants to ‘learn’, ‘discover’, and they could care less about your ‘reminder’…sorry, not sorry.
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
PARIS & NICOLE: The Encore [Peacock]– I would bet ZERO people reading this right now are watching or even remotely care about this show, but YOU SHOULD! C’mon! ‘The Simple Life’ was the OG reality tv show and I have seen every episode multiple times. If you have never watched, you should go back and watch it all!! # Sanasaaa
THE ULTIMATUM: MARRY OR MOVE ON (Netflix) – This show stinks.
A MAN ON THE INSIDE (Netflix) – This show is awesome.
CARRY ON (Netflix) – I am only 30 minutes into this movie. It is super boring and if Jason Bateman was not in it I would have already bailed. Should I finish it?
MY NEW YEARS RESOLUTIONS:
Resolve to stop hanging out with people who say, 'New year new you'.
Stop using exclamation points after every sentence!
Start every argument with a line from 'Real Housewives' reunions.
Learn how to take naps without waking up more tired.
Narrate my day like I’m on Love Island: “Tonight, I’ll be trying to extra time with pizza.”
Resolve to stop hanging out with people who ask about your New Year's resolutions.
MOST IMPORTANT THING! Thank You!! You could have blocked me on social, avoided our events, put ‘jay is a dork’ in our subject line tool, unsubscribed from our emails, and made fun of me behind my back (wait, did you do that one?)…But you didn’t! We have a lot planned for 2025 and you being on board is really the reason we try to do any of the stuff we do. I hope you have a fantastic holiday and enjoy some time off as the year winds down. You DESERVE it! I appreciate you!
OK, LAST CHEESY THING THIS YEAR!!!! – Can you do me a solid and follow the podcast and if does not totally suck leave it a review – it helps my random podcast to torture more people (I mean reach) more people – Here is APPLE show link and here is SPOTIFY show link…You rock! Thank you!
AND REPLY BACK please and let me know ANY new tv shows or movies I should watch cause I have some loooooooong flights coming up and I need YOUR HELP!
WAIT…read the P.S.
Jay
P.S. RIGHT HERE – This is the 2025 Best and Worst Days to Send EMAIL CALENDAR! RIGHT HERE!
P.P.S pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
AND – PAST ISSUES OF SCOOP ARE NOW LIVE AT jayschwedelson.com/Scoops