WAIT!!! Before you keep reading –
QUESTION – We are working on podcast topics for episodes for 2025 and need YOUR HELP! What topics would you like us to cover?? Please reply to this email and let us know and any other feedback on the podcast (Do This, Not That)!!!
(BTW this is my podcast that I am talking about APPLE LINK and SPOTIFY LINK. We make our topic idea list now for the coming year.)
Ok, back to the random newsletter.
I AM VOTING FOR…
Yeah right. Can we just fast forward a few weeks. I am locking in on watching the Hallmark Channel for the next two weeks (and Golden Bachelorette finale next week – Joan is picking nobody – that is my prediction).
Anyway…
Next week is going to be bumpy for marketing (business and consumer) but the next 45 days are super important. ➡️Here are the details…
➡️This is not a political newsletter (I barely know anything about marketing and certainly can’t talk intelligently about politics so if you reply (and I love replies) lets stick to bad tv and random marketing stuff - thx).
There is a zero percent chance that everything is just business as usual until at least November 8th. We see the data from past Presidential election cycles that this is a poor period for marketing and something tells me that this time around probably won’t be much better.
BUT, looking past the election (if that is possible) the next 45 days overall are among the most important days of the year for both Business and Consumer marketers (and not just Black Friday and Cyber Monday).
Here are some interesting things about the next 45 days…
November 1st to December 15th:
⚫Consumer: Opt-In Rates are 210% Higher Than Any Other 45 Day Period.
⚫Consumer: Email Open Rates are 22% Higher Than Any Other 45 Day Period.
⚫Consumer: Unsubscribes are 260% Higher Than Any Other 45 Day Period.
⚫Business: Content Offers titled with 2025 Increase Conversion Rate by 71%
⚫Business: Unsubscribes are 215% Higher Than Any Other 45 Day Period.
Why are unsubscribes so high during this period and opt-in rates so high?
We are all getting ready for next year. We are ‘cleaning’ out our inboxes and simultaneously signing up for deals for the holidays and downloading business content to get ready for Q1.
YOU READY FOR THE HOLIDAY TIME PERIOD? Clark is ready- sort of!
The other really really really interesting thing is that this is THE time of year to re-engage old contacts!
November 1st to December 15th: (MORE…)
⚫Consumer: Email opens from ‘6-month+ non-openers (non-engaged) are 375% higher than any other 45-day period
⚫Business: Email opens from ‘6-month+ non-openers (non-engaged) are 175% higher than any other 45-day period
This is the time for the ‘win-back’ programs!
Here are some great subject lines to test for your ‘wake the dead’ efforts:
🟣Consumer:
VIP Status Ending...
Exclusive Perks Expiring...
Ending PRIORITY ACCESS...
🟣Business:
Are you still with ACME?
Did you leave Retail Sector?
The other BIG tactic that crushes it this time of year are Pop-Up Contact Captures. I know you hate pop-ups but who cares – they work.
November 1st to December 15th:
🟠Pop-up contact captures for first-time visitors:
Consumer: Opt-In Rate 8%
Business: Opt-In Rate 6%
Your list shrinks by 20% a year on average. What are you gonna do to grow your list? Why not do something that is free, easy, and leverages the time of year they work the best?
Basically, all of this means to manage expectations for your marketing. You will get lots of unsubscribes and it is not because you all of sudden became a bad marketer. Performance will not be normal because the country is about to become a snow globe for a few weeks. Fun times!
Source: Worldata Research Aggregate Performance 2024 Review
Since You Didn’t Ask...
For any new readers of ‘Scoop’ this is where I share stuff that has nothing to do with anything that is actually helpful or useful...
WATCHING:
LOVE IS BLIND 7 (Netflix) – I almost had to stop watching because of Leo. He actually said this exact quote at the reunion – C’MON!!!!
DISCLAIMER [APPLE] – I wish I did not start watching this. It is annoying cause I want to know what happens but I also am totally done with how this is dragging out. Ughhhhh!
OK, LAST CHEESY THING – REPLY BACK and give me ideas for topics for the podcast?? You rock - thanks!!!!
Best,
Jay
p.s. pass along to a friend if you think they may want to sign-up....www.JaySchwedelson.com
AND – PAST ISSUES OF SCOOP ARE NOW LIVE AT jayschwedelson.com/Scoops